---
title: "Trend — waterpik - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/waterpik/trend"
last_updated: "2026-08-09T14:27:59.470Z"
locale: en
meta:
  description: "Niche score 58/100 · $82.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $82.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterpik - Flapen"
---

# **waterpik**

**Worth a look**

Shows a $82.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 81Competition 52Returns 66Price range 71Avg price 95Brand share 14Review moat 10Quality gap 67

**Market size**

**Incredible****$82.0M**

$82.0M/yr · 22.8M searches

**Avg price**

**Incredible****$42.74**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$9.86–$129.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****31,063.5**

avg incumbent reviews — the moat a new listing must climb

## Trend