---
title: "Waterpik — $82.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/waterpik"
last_updated: "2026-08-09T14:23:41.135Z"
locale: en
meta:
description: "Niche score 58/100 · $82.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $82.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterpik — $82.0M/yr Amazon US Niche (2026) - Flapen"
---
# **waterpik**
**Worth a look**
Shows a $82.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 81Competition 52Returns 66Price range 71Avg price 95Brand share 14Review moat 10Quality gap 67
**Market size**
**Incredible****$82.0M**
$82.0M/yr · 22.8M searches
**Avg price**
**Incredible****$42.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$9.86–$129.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****31,063.5**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, waterpik is a $82.0M/yr Amazon United States market (22.8M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterpik market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$42.7M–$42.7M**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**4%**
- Waterpik41% - COSLUS40% - Onlyone6% - Bitvae5% - houscly2% - Leominor2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
900K700KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/waterpik/trend)
## **Top waterpik search terms**
- **water flosser**5.5M/yr-5.1%5.3% conv. - **waterpik water flosser**2.7M/yr+23.9%6.2% conv. - **waterpik**5.8M/yr-42.0%6.3% conv. - **water pick**1.9M/yr+64.3%7.3% conv. - **water flossers for teeth**2.1M/yr-23.0%6.0% conv. - **water picks for teeth cleaning and flossing**1.1M/yr+3.8%6.9% conv. - **water pik**1.3M/yr+1.8%6.9% conv. - **waterpik cordless water flosser**255K/yr+23.9%6.0% conv. - **water floss**272K/yr+10.1%5.9% conv. - **portable water flosser**251K/yr+3.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/waterpik/search-terms)
## **Top waterpik products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8.2M20%$16.4M30%$24.6M40%$32.8M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSLUS ADA Accepted Water Dental Flosser Teeth Pick C20: Portable Cordless Oral Irrigator 300ML Rechargeable Travel Irrigation Cleaner IPX7 Waterproof Electric Flossing Machine Professional Set Black**COSLUS**$30.19**4.4★51,521 rev](https://www.amazon.com/dp/B0BG52SJ5N) [2**Waterpik Cordless Pulse 3100 Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof for Shower Use ADA Accepted WF-20 White Amazon Exclusive**Waterpik**$42.21**4.3★13,957 rev](https://www.amazon.com/dp/B0CNTRVZPW) [3**Waterpik Aquarius Water Flosser For Teeth Cleaning Gums Braces Dental Care Electric Power With 10 Settings 7 Tips For Multiple Users And Needs ADA Accepted White WP-660 Packaging May Vary**Waterpik**$64.12**4.6★156,736 rev](https://www.amazon.com/dp/B00HFQQ0VU) [4**COSLUS C30 Water Dental Flosser Pick for Teeth: 4 Modes Cordless Portable 300ML Larger Tank Water Teeth Cleaner IPX7 Waterproof Flossing Cleaning Picks for Home Travel Black**COSLUS**$20.43**4.4★16,504 rev](https://www.amazon.com/dp/B0CHFT6T5P) [5**Waterpik Cordless Advanced 2.0 Water Flosser For Teeth Gums Braces Dental Care With Travel Bag and 4 Tips ADA Accepted Rechargeable Portable and Waterproof White WP-580 Packaging May Vary**Waterpik**$69.87**4.2★77,077 rev](https://www.amazon.com/dp/B01GNVF8S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waterpik Promax Water Flosser with SmartAdvance Mode for Daily Gum Health and Cleaning Teeth Braces Implants ADA Accepted Small Quiet Design Electric Flosser with 10 Settings 5 Tips WF-23**Waterpik**$129.84**358 rev4mo ago](https://www.amazon.com/dp/B0GFH1VT2G) [**Cordless Portable Water Flosser with 300ML Tank: Rechargeable Oral Irrigator with 5 Tips for Travel Braces Care and Sensitive Gums IPX7 Waterproof Teeth Cleaning Device(Black)**Goopick**$13.67**227 rev9mo ago](https://www.amazon.com/dp/B0G12DVC4M) [**COSLUS ADA Accepted C50 Portable Water Flosser for Teeth: 4 Modes & 5 Intensity Levels Professional Electric Dental Pick for Sensitive Gums Braces & Orthodontic - Cordless for Travel Use BPA-Free**COSLUS**$21.95**2,554 rev1y ago](https://www.amazon.com/dp/B0FDQ3WHRW) [**COSLUS ADA Accepted C51 Portable Water Flosser for Teeth: 3 Modes & 6 Pressure Settings with Jet Mode Water Dental Pick for Orthodontic Braces Sensitive Gums Compact for Travel for Multiple Users**COSLUS**$20.81**1,854 rev1y ago](https://www.amazon.com/dp/B0FK4JNRB1) [**Leominor Water Dental Flosser - 5 Modes Cordless Portable Oral Irrigator IPX7 Waterproof Rechargeable Teeth Cleaner Upgrade Datchable Tank Professional Flossing Cleaning Pick for Home Travel (Black)**Leominor**$18.68**6,027 rev1y ago](https://www.amazon.com/dp/B0F1RXK5ST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cordless Portable Water Flosser with 300ML Tank: Rechargeable Oral Irrigator with 5 Tips for Travel Braces Care and Sensitive Gums IPX7 Waterproof Teeth Cleaning Device(Black)**Goopick**$13.67**4.2★**▲ 244%**](https://www.amazon.com/dp/B0G12DVC4M) [**Leominor Water Dental Flosser - 5 Modes Cordless Portable Oral Irrigator IPX7 Waterproof Rechargeable Teeth Cleaner Upgrade Datchable Tank Professional Flossing Cleaning Pick for Home Travel (Black)**Leominor**$18.68**4.2★**▲ 222%**](https://www.amazon.com/dp/B0F1RXK5ST) [**Waterpik Promax Water Flosser with SmartAdvance Mode for Daily Gum Health and Cleaning Teeth Braces Implants ADA Accepted Small Quiet Design Electric Flosser with 10 Settings 5 Tips WF-23**Waterpik**$129.84**4.7★**▲ 214%**](https://www.amazon.com/dp/B0GFH1VT2G) [**COSLUS ADA Accepted C51 Portable Water Flosser for Teeth: 3 Modes & 6 Pressure Settings with Jet Mode Water Dental Pick for Orthodontic Braces Sensitive Gums Compact for Travel for Multiple Users**COSLUS**$20.81**4.5★**▲ 60%**](https://www.amazon.com/dp/B0FK4JNRB1) [**Waterpik Cordless Pearl Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel Extra Quiet 4 Flossing Tips - ADA Accepted WF-13 Black Amazon Exclusive**Waterpik**$44.59**4.3★**▲ 53%**](https://www.amazon.com/dp/B09C2Q7M7D)
**~~View all trending →~~**
## **What buyers say about waterpik**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“EASY to use”*
**Quality-Overall**13%
*“Good quality device”*
**Value For Money**11%
*“Fair price”*
**Efficiency**7%
*“effectiveness of the product”*
**Charging**6%
*“Charge lasts forever”*
**Ease Of Cleaning**6%
*“CLEANS WELL”*
**Advertised Vs Actual Product**6%
*“As Described”*
**Battery Life**4%
*“Battery lasts a long time”*
**Size-Overall**3%
*“Perfect fit”*
**Cleansing**2%
*“Gentle Cleansing”*
### **What buyers complain about **
**Durability**23%
*“Broke already”*
**Charging**16%
*“Charging Issues”*
**Quality-Overall**6%
*“Cheap Quality”*
**Leak-Proof**5%
*“leaks constantly”*
**Size-Overall**5%
*“Not a snug fit”*
**Functionality-Overall**4%
*“Never Worked”*
**Ease Of Use**4%
*“Awkward to use”*
**Ease Of Cleaning**3%
*“Impossible to clean”*
**Water Resistance**3%
*“NOT WATER RESISTANT/PROOF”*
**Battery Life**3%
*“Battery not holding charge”*
### **Top return reasons **
**Charging**14%
**Size-Overall**12%
**Functionality-Overall**11%
**Value For Money**8%
**Leak-Proof**7%
**Motor Power**7%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Water Resistance**3%
## **Common questions**
- **Is waterpik profitable to sell on Amazon United States?**
- The niche generates $82.0M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the waterpik niche?**
- 9 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in waterpik?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.4%.
- **When does demand for waterpik peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the waterpik niche?**
- Listings span $9.86–$129.84; the average listing price is $42.74 (sweet spot $15–$100). The average incumbent carries 31,064 reviews — the moat a new listing must climb.
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