---
title: "Watermelon Toothpaste Kids — $220K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/watermelon-toothpaste-kids"
last_updated: "2026-08-09T13:12:02.578Z"
locale: en
meta:
description: "Niche score 38/100 · $220K/yr market · 141K searches/yr · $9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $220K/yr market · 141K searches/yr · $9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watermelon Toothpaste Kids — $220K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon toothpaste kids**
**Skip it**
Prices mostly outside the sweet spot ($3.18–$14.65) — this niche doesn't clear our bar today.
Market size 42Growth 26Conversion 98Competition 19Returns 98Price range 0Avg price 29Brand share 6Review moat 24Quality gap 27
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$220K**
$220K/yr · 141K searches
**Avg price**
**Okay****$9.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,415.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.18–$14.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, watermelon toothpaste kids is a $220K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon toothpaste kids market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$189K–$236K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**579**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Colgate51% - hello26% - Tom's of Maine11% - Orajel6% - ACT4% - Boka2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/watermelon-toothpaste-kids/trend)
## **Top watermelon toothpaste kids search terms**
- **watermelon toothpaste kids**55K/yr-13.2%14.8% conv. - **watermelon toothpaste**34K/yr+16.2%14.0% conv. - **kids watermelon toothpaste**19K/yr+1.1%14.5% conv. - **kids toothpaste watermelon**10K/yr+2.2%13.2% conv. - **watermelon kids toothpaste**7K/yr+24.5%15.9% conv. - **colgate watermelon toothpaste**4K/yr+145.0%15.2% conv. - **toothpaste watermelon**4K/yr-1.8%13.8% conv. - **colgate watermelon toothpaste kids**8K/yr-59.8%12.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/watermelon-toothpaste-kids/search-terms)
## **Top watermelon toothpaste kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$66K45%$99K60%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Anticavity Kids Toothpaste with Fluoride for Ages 2+ Watermelon Burst Flavor - 4.6 Ounce (4 Pack)**Colgate**$12.38**4.8★3,875 rev](https://www.amazon.com/dp/B07CVZDBKV) [2**Hello Fresh Watermelon Fluoride Free Kids Toothpaste 4.2 Oz Tube (Pack of 3)**hello**$11.36**4.7★2,236 rev](https://www.amazon.com/dp/B09PQCH7P6) [3**hello Fresh Watermelon Fluoride Free Kids Toothpaste 4.2 Oz Tube**hello**$4.35**4.7★25,834 rev](https://www.amazon.com/dp/B01B4OB2FC) [4**Toms of Maine Natural Kids Fluoride Toothpaste 3 Pack For Kids Ages 2 and Up Great Toddler Toothpastes No Artificial Flavors Dyes or Preservatives Watermelon Wiggle 5.1 oz**Tom's of Maine**$13.64**4.7★415 rev](https://www.amazon.com/dp/B09KBLYH77) [5**Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack**Orajel**$10.02**4.8★90 rev](https://www.amazon.com/dp/B0FR5XP17K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack**Orajel**$10.02**90 rev10mo ago](https://www.amazon.com/dp/B0FR5XP17K) [**Colgate MaxFresh Watermelon Blast Gel Toothpaste with Cooling Crystals Watermelon Flavour and Ultrafreeze Technology for Intense Freshness Vegan Gluten-Free 100g/3.5oz**Colgate**$13.78**395 rev1y ago](https://www.amazon.com/dp/B0DMWHBVGT) [**Hello Smiling Shark and Fresh Watermelon Fluoride Free Kids Toothpaste Pack Includes 4.2 oz Smiling Shark Kids and 4.2 oz Fresh Watermelon Toothpaste**hello**$9.78**807 rev1y ago](https://www.amazon.com/dp/B0DDST2MSH) [**Toms of Maine Anticavity Kids Natural Toothpaste Variety Pack Strawberry Orange Mango Watermelon Flavors Kids Toothpaste with Fluoride Safe for Ages 2 and Up 5.1 oz (Pack of 3)**Tom's of Maine**$14.65**1,332 rev2y ago](https://www.amazon.com/dp/B0CYTK3DXR) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Watermelon Mint Flavor 4 oz 1Pk**Boka**$12.00**11,792 rev3y ago](https://www.amazon.com/dp/B0BSRCQR2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate MaxFresh Watermelon Blast Gel Toothpaste with Cooling Crystals Watermelon Flavour and Ultrafreeze Technology for Intense Freshness Vegan Gluten-Free 100g/3.5oz**Colgate**$13.78**4.0★**▲ 112%**](https://www.amazon.com/dp/B0DMWHBVGT) [**Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack**Orajel**$10.02**4.8★**▲ 80%**](https://www.amazon.com/dp/B0FR5XP17K) [**hello Fresh Watermelon Fluoride Free Kids Toothpaste 4.2 Oz Tube**hello**$4.35**4.7★**▲ 28%**](https://www.amazon.com/dp/B01B4OB2FC) [**ACT Kids Anticavity Fluoride Toothpaste 4.6 oz. Bubble Gum Blowout**ACT**$3.18**4.7★**— 2%**](https://www.amazon.com/dp/B01MY9A3HH) [**Toms of Maine Natural Kids Fluoride Toothpaste 3 Pack For Kids Ages 2 and Up Great Toddler Toothpastes No Artificial Flavors Dyes or Preservatives Watermelon Wiggle 5.1 oz**Tom's of Maine**$13.64**4.7★**— 1%**](https://www.amazon.com/dp/B09KBLYH77)
**~~View all trending →~~**
## **What buyers say about watermelon toothpaste kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**9%
*“Good smell”*
**Value For Money**8%
*“Good for the price”*
**Oral Hygiene**8%
*“Clean teeth”*
**Quality-Overall**7%
*“Its a good quality”*
**Ease Of Use**6%
*“Easy to use tubes”*
**Toxic/Chemical Free**6%
*“Fluoride-free, which I like”*
**Tooth Brightening**5%
*“Seems effective— my daughter gets positive reports from dentist”*
**Texture/Consistency-Overall**5%
*“The texture is smooth”*
**Cleansing**4%
*“still very effective for cleaning teeth”*
**Ease Of Cleaning**4%
*“Teeth look clean”*
### **What buyers complain about **
**Ingredients-Overall**17%
*“it has terrible ingredients”*
**Ease Of Use**13%
*“Tube Is Very Hard to Squeeze”*
**Allergies**6%
*“the rash she got around her mouth when I accidentally got some with it is gone”*
**Quality-Overall**6%
*“Garbage product”*
**Certifications**5%
*“This brand cannot be trusted”*
**Color**4%
*“Color changing”*
**Ease Of Cleaning**3%
*“it does not seem to clean very well”*
**Oral Hygiene**3%
*“not a pack of 5 Toothpaste is fine”*
**Contamination**3%
*“more than five times the agencys maximum contaminant level for the heavy metal”*
**Advertised Vs Actual Product**3%
*“Grossly despicable to continue selling literal poison marketing for KIDS”*
### **Top return reasons **
**Advertised Vs Actual Product**37%
**Ingredients-Overall**13%
**Certifications**8%
**Leak-Proof**5%
**Value For Money**4%
**Size-Overall**4%
**Defective Material/Parts**3%
**Smell**3%
**Texture/Consistency-Overall**3%
**Flavor**2%
## **Common questions**
- **Is watermelon toothpaste kids profitable to sell on Amazon United States?**
- The niche generates $220K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the watermelon toothpaste kids niche?**
- 6 brands and 579 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in watermelon toothpaste kids?**
- Top complaints mined from reviews: Ingredients-Overall, Ease Of Use, Allergies. The return rate is 0.5%.
- **When does demand for watermelon toothpaste kids peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the watermelon toothpaste kids niche?**
- Listings span $3.18–$14.65; the average listing price is $9.43 (sweet spot $15–$100). The average incumbent carries 5,415 reviews — the moat a new listing must climb.
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