---
title: "Voluspa Diffusers — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/voluspa-diffusers"
last_updated: "2026-08-09T16:54:31.112Z"
locale: en
meta:
description: "Niche score 49/100 · $146K/yr market · 75K searches/yr · $40.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $146K/yr market · 75K searches/yr · $40.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Voluspa Diffusers — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **voluspa diffusers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 39Conversion 57Competition 29Returns 91Price range 95Avg price 95Brand share 0Review moat 74Quality gap 60
**Avg price**
**Incredible****$40.85**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.59–$64.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****534**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$146K**
$146K/yr · 75K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, voluspa diffusers is a $146K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **voluspa diffusers market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$123K–$163K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#476**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **63%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Voluspa88% - Capri Blue7% - COCORRÍNA3% - NEST New York1% - Sweet Water Decor1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +11.3% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/voluspa-diffusers/trend)
## **Top voluspa diffusers search terms**
- **voluspa diffuser**47K/yr+18.2%4.5% conv. - **voluspa reed diffuser**17K/yr+25.8%4.5% conv. - **voluspa diffuser oil**9K/yr-43.8%3.0% conv. - **voluspa diffusers**679/yr-0.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/voluspa-diffusers/search-terms)
## **Top voluspa diffusers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Voluspa Baltic Amber Scented Reed Diffuser 3.4 oz Oil Reed Diffusers for Home Handcrafted in the USA**Voluspa**$33.84**4.4★180 rev](https://www.amazon.com/dp/B00UVQIPKU) [2**Voluspa Goji Tarocco Orange Scented Reed Diffuser 3.4 oz Luxury Citrus Diffuser Oil Reed Diffusers for Home Handcrafted in the USA**Voluspa**$33.90**4.5★166 rev](https://www.amazon.com/dp/B00UVQIMTE) [3**Voluspa French Cade Lavender Scented Reed Diffuser 3.4 oz Luxury Woody Lavender Diffuser Oil Reed Diffusers for Home Handcrafted in the USA**Voluspa**$33.86**4.2★144 rev](https://www.amazon.com/dp/B00UVQIQUE) [4**Voluspa Santal Vanille Scented Reed Diffuser 3.4 oz Luxury Santal Diffuser Oil Reed Diffusers for Home Handcrafted in the USA**Voluspa**$33.82**4.0★44 rev](https://www.amazon.com/dp/B089P28JWJ) [5**Voluspa French Cade & Lavender Home Ambience Diffuser 100 ml Limited 3.4 oz**Voluspa**$41.26**4.4★116 rev](https://www.amazon.com/dp/B003Y7BLRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mediterranean Lemon Diffuser**Voluspa**$49.61**0 rev4mo ago](https://www.amazon.com/dp/B0GP3G1GHR) [**Voluspa Mokara Orchid Scented Reed Diffuser 3.4 oz Luxury Orchid Diffuser Oil Reed Diffusers for Home Handcrafted in The USA**Voluspa**$33.87**3 rev7mo ago](https://www.amazon.com/dp/B0G3Y8YRNT) [**Voluspa Noble Fir Garland Reed Diffuser 6.8oz Scented Diffuser for The Home Handcrafted in The USA**Voluspa**$64.07**8 rev12mo ago](https://www.amazon.com/dp/B0FHF8D4P8) [**Capri Blue Reed Diffuser - Reed Diffuser Set Includes Scented Oil Sticks and Mercury Iridescent Glass Bottle - Home Decor Room Fresheners - Volcano (5.7 fl oz)**Capri Blue**$42.72**213 rev3y ago](https://www.amazon.com/dp/B0C3WQHGMG) [**Cocorrna Reed Diffuser Set Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**COCORRÍNA**$18.59**4,209 rev4y ago](https://www.amazon.com/dp/B0B24QJ217)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Voluspa Mokara Orchid Scented Reed Diffuser 3.4 oz Luxury Orchid Diffuser Oil Reed Diffusers for Home Handcrafted in The USA**Voluspa**$33.87**5.0★**▲ 272%**](https://www.amazon.com/dp/B0G3Y8YRNT) [**Mediterranean Lemon Diffuser**Voluspa**$49.61**0.0★**▲ 216%**](https://www.amazon.com/dp/B0GP3G1GHR) [**Capri Blue Volcano Reed Diffuser Set Includes Reeds Fragrance Oil and Glass Bottle for Home Dcor Room Fresheners White (8 Fl Oz)**Capri Blue**$40.07**4.4★**▲ 104%**](https://www.amazon.com/dp/B09BDHGR77) [**NEST New York Reed Diffuser Wild Mint & Eucalyptus - 5.9 fl oz - Fragrance for Up to 90 Days - Reusable Refillable Glass Holder - Includes 8 All-Natural Reed Sticks - Flame Free**NEST New York**$58.97**3.9★**▲ 21%**](https://www.amazon.com/dp/B08VCF6QZ1) [**Cocorrna Reed Diffuser Set Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor**COCORRÍNA**$18.59**4.4★**▲ 19%**](https://www.amazon.com/dp/B0B24QJ217)
**~~View all trending →~~**
## **What buyers say about voluspa diffusers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Smells fresh”*
**Diffuse Mechanism**8%
*“Elegant Diffuser”*
**Design-Overall**4%
*“And the aesthetics are nice”*
**Value For Money**4%
*“Worth it”*
**Quality-Overall**3%
*“Good quality”*
**Durability**2%
*“The glass is durable, the fragrance lasts, and its both functional and beautiful”*
**Size-Overall**2%
*“Fits perfectly into the space creating a calming effect that fills the house”*
**Advertised Vs Actual Product**1%
*“Is as advertised”*
**Gifting Purpose**1%
*“Originally received as a gift”*
**Color**1%
*“Pretty,”*
### **What buyers complain about **
**Smell**61%
*“Strong smell”*
**Diffuse Mechanism**6%
*“Super disappointed because this was pretty pricey for a diffuser”*
**Value For Money**6%
*“For this reason it is way overpriced”*
**Quality-Overall**2%
*“Poor product care”*
**Durability**2%
*“Only lasted a week or 2 if that literally”*
**Strength**2%
*“Was way more strong then antisipated”*
**Allergies**1%
*“the potency of the product made me have a slight allergic reaction to it”*
**Product Condition**1%
*“got a used one”*
**Size-Overall**1%
*“Just a couple of things, the decorative cap for the sticks to go through did not fit the bottle and it was loose and ugly”*
**Color**0%
*“since the color is way off I threw it in the laundry room”*
### **Top return reasons **
**Smell**66%
**Diffuse Mechanism**14%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Leak-Proof**4%
**Size-Overall**2%
**Color**1%
**Product Condition**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is voluspa diffusers profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the voluspa diffusers niche?**
- 5 brands and 51 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in voluspa diffusers?**
- Top complaints mined from reviews: Smell, Diffuse Mechanism, Value For Money. The return rate is 1.2%.
- **When does demand for voluspa diffusers peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the voluspa diffusers niche?**
- Listings span $18.59–$64.07; the average listing price is $40.85 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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