---
title: "Voltaren Roll on — $12.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/voltaren-roll-on"
last_updated: "2026-08-09T21:38:44.999Z"
locale: en
meta:
description: "Niche score 53/100 · $12.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $12.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Voltaren Roll on — $12.2M/yr Amazon US Niche (2026) - Flapen"
---
# **voltaren roll on**
**Worth a look**
Shows a $12.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 37Conversion 100Competition 4Returns 100Price range 79Avg price 83Brand share 0Review moat 17Quality gap 30
**Market size**
**Incredible****$12.2M**
$12.2M/yr · 3.4M searches
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.10–$31.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,574**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, voltaren roll on is a $12.2M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **voltaren roll on market data**
- **Units sold / yr**
- **600K–800K**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$10.9M–$14.5M**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Voltaren86% - Amazon Basic Care11% - HealthCareAisle3%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +9.7% search growth over the last 90 days.
80K60KSep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/voltaren-roll-on/trend)
## **Top voltaren roll on search terms**
- **voltaren gel extra strength**1.3M/yr+14.4%21.2% conv. - **voltaren arthritis pain gel extra strength**644K/yr+4.6%21.8% conv. - **voltaren**655K/yr+16.8%17.5% conv. - **voltaren gel**344K/yr+7.0%16.8% conv. - **voltaren arthritis pain gel**87K/yr+17.9%18.4% conv. - **voltaren cream**118K/yr-18.2%12.5% conv. - **voltarin**45K/yr+24.8%19.2% conv. - **voltarin cream gel prescription strength**32K/yr+4.1%21.9% conv. - **voltaren cream extra strength arthritis cream**26K/yr-15.7%15.3% conv. - **voltaren roll on**18K/yr+10.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/voltaren-roll-on/search-terms)
## **Top voltaren roll on products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.2M20%$2.4M30%$3.7M40%$4.9M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube**Voltaren**$11.10**4.5★11,315 rev](https://www.amazon.com/dp/B086Q3ZMZJ) [2**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2**Voltaren**$31.10**4.6★61,493 rev](https://www.amazon.com/dp/B084ZMMVQS) [3**Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g**Voltaren**$22.18**4.6★15,924 rev](https://www.amazon.com/dp/B08H4M2SD6) [4**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**4.6★6,920 rev](https://www.amazon.com/dp/B08ZF5LVWQ) [5**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube**Voltaren**$20.44**4.5★21,551 rev](https://www.amazon.com/dp/B084ZN7TVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**6,920 rev4y ago](https://www.amazon.com/dp/B08ZF5LVWQ) [**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.15**18,353 rev5y ago](https://www.amazon.com/dp/B08G5SHMYY) [**VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce**Voltaren**$18.16**1,462 rev5y ago](https://www.amazon.com/dp/B08H4KGW26) [**Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g**Voltaren**$22.18**15,924 rev6y ago](https://www.amazon.com/dp/B08H4M2SD6) [**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2**Voltaren**$31.10**61,493 rev6y ago](https://www.amazon.com/dp/B084ZMMVQS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**4.6★**▲ 97%**](https://www.amazon.com/dp/B08ZF5LVWQ) [**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube**Voltaren**$11.10**4.5★**▲ 13%**](https://www.amazon.com/dp/B086Q3ZMZJ) [**VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce**Voltaren**$18.16**4.6★**— 8%**](https://www.amazon.com/dp/B08H4KGW26) [**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.15**4.6★**— 4%**](https://www.amazon.com/dp/B08G5SHMYY) [**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2**Voltaren**$31.10**4.6★**— 3%**](https://www.amazon.com/dp/B084ZMMVQS)
**~~View all trending →~~**
## **What buyers say about voltaren roll on**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Joint Pain**20%
*“Helps joint pain”*
**Efficiency**16%
*“Works perfectly”*
**Value For Money**14%
*“Affordable Price”*
**Quality-Overall**14%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Smell**3%
*“Very light scent and no unpleasant”*
**Ease Of Use**3%
*“Easy to use”*
**Muscle Pain Relief**2%
*“Great for muscle pain”*
**Ease Of Application**2%
*“it feels cool when applied”*
**Inflammation**1%
*“Anti-inflammatory cream”*
### **What buyers complain about **
**Pain Relief-Overall**19%
*“No pain relief for me”*
**Functionality-Overall**16%
*“Didn't work for me”*
**Value For Money**7%
*“Crazy expensive”*
**Joint Pain**7%
*“This didn't really help with the arthritis in my knee”*
**Smell**5%
*“Terrible smell”*
**Size-Overall**4%
*“the tube is too big”*
**Side Effects**3%
*“Too much side effects”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Dosage**2%
*“The NSAID is not for me”*
**Ease Of Use**2%
*“Can't anything be easy”*
### **Top return reasons **
**Joint Pain**50%
**Value For Money**50%
## **Common questions**
- **Is voltaren roll on profitable to sell on Amazon United States?**
- The niche generates $12.2M/yr across 7 tracked products. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the voltaren roll on niche?**
- 3 brands and 53 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in voltaren roll on?**
- Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the voltaren roll on niche?**
- Listings span $11.10–$31.10; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 19,574 reviews — the moat a new listing must climb.
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