---
title: "Vitex — $933K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitex"
last_updated: "2026-08-09T16:40:33.792Z"
locale: en
meta:
description: "Niche score 50/100 · $933K/yr market · 844K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $933K/yr market · 844K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitex — $933K/yr Amazon US Niche (2026) - Flapen"
---
# **vitex**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Market size 76Growth 22Conversion 65Competition 18Returns 100Price range 76Avg price 85Brand share 35Review moat 46Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.06**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$933K**
$933K/yr · 844K searches
**Price range**
**Great****$7.73–$37.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,864.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vitex is a $933K/yr Amazon United States market (844K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitex market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$953K–$1.1M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#585**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**12%**
- Gaia Herbs52% - Zazzee12% - Carlyle8% - PURE CO7% - Nature's Way6% - Pure Encapsulations4% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
25K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/vitex/trend)
## **Top vitex search terms**
- **vitex**249K/yr-5.3%6.8% conv. - **gaia**229K/yr+4.4%0.1% conv. - **gaia herbs**112K/yr-21.1%0.4% conv. - **vitex chasteberry supplement for women**83K/yr-15.5%8.0% conv. - **vitex berry**36K/yr-9.4%10.9% conv. - **vitex chasteberry**28K/yr-10.8%7.5% conv. - **vitex supplement for women**26K/yr-8.1%3.3% conv. - **chasteberry vitex**16K/yr-1.3%4.2% conv. - **vitex agnus-castus**9K/yr-4.7%3.3% conv. - **vitex fruit**7K/yr-8.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitex/search-terms)
## **Top vitex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$140K30%$280K45%$420K60%$560K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)**Gaia Herbs**$19.18**4.5★4,434 rev](https://www.amazon.com/dp/B003VT3YP0) [2**Zazzee USDA Organic Vitex 4:1 Extract 120 Vegan Capsules 4 Month Supply Chaste Berry Hormonal Balance & Cycle Support for Women Certified Kosher Vitex Agnus-Castus Non-GMO Made in the USA**Zazzee**$24.06**4.6★1,969 rev](https://www.amazon.com/dp/B07HMPSTJ1) [3**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)**Gaia Herbs**$37.98**4.5★4,434 rev](https://www.amazon.com/dp/B07YLKKSGX) [4**Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free**Carlyle**$10.04**4.6★763 rev](https://www.amazon.com/dp/B09Z78M9JR) [5**Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)**PURE CO**$16.57**4.8★68 rev](https://www.amazon.com/dp/B0GDMPWSR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)**PURE CO**$16.57**68 rev6mo ago](https://www.amazon.com/dp/B0GDMPWSR9) [**Horbach Vitex Berry | 110 Capsules | Chasteberry Supplement for Women | Agnus-Castus Fruit | Non-GMO Gluten Free**Horbäach**$7.73**220 rev2y ago](https://www.amazon.com/dp/B0D165M1KD) [**Carlyle Vitex Chasteberry Supplement | 150 Capsules | Vitex Agnus-Castus Fruit for Women | Non-GMO Gluten Free**Carlyle**$10.04**763 rev4y ago](https://www.amazon.com/dp/B09Z78M9JR) [**Wholesome Story Organic Vitex Chasteberry Supplement for Women | Hormone Balance Fertility Support & Period Regulation | Vitex Berry Agnus Castus Extract | 120 Capsules | Chaste Tree Berry**Wholesome Story**$24.95**389 rev6y ago](https://www.amazon.com/dp/B083Z54R6D) [**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)**Gaia Herbs**$37.98**4,434 rev6y ago](https://www.amazon.com/dp/B07YLKKSGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Vitex Chasteberry Supplement for Women - High Strength Chaste Tree Berry Extract Supports Hormone Balance for Women from PMS to Menopause - Filler Free Vegan & Non-GMO (2 Month Supply)**PURE CO**$16.57**4.8★**▲ 258%**](https://www.amazon.com/dp/B0GDMPWSR9) [**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 60 Vegan Liquid Phyto-Caps (30 Servings)**Gaia Herbs**$19.18**4.5★**▲ 21%**](https://www.amazon.com/dp/B003VT3YP0) [**Pure Encapsulations Chaste Tree (Vitex) - Supports Menstrual Cycle Regularity - for Breast Comfort* - Womens Supplement - Hormonal Balance Support - Non-GMO & Vegan - 120 Capsules**Pure Encapsulations**$30.02**4.6★**— 3%**](https://www.amazon.com/dp/B0017T8X16) [**SOLARAY Vitex Berry 400mg | Womens Healthy Hormone Balance Formula | Menstruation & Menopause Support 100ct**SOLARAY**$10.02**4.6★**— 4%**](https://www.amazon.com/dp/B000I48PJ6) [**Gaia Herbs Vitex Berry - 1000 mg Organic Chaste Tree - Traditionally Used to Support Hormone Balance for Women & a Healthy Menstrual Cycle* - 120 Vegan Liquid Phyto-Caps (60 Servings)**Gaia Herbs**$37.98**4.5★**▼ 16%**](https://www.amazon.com/dp/B07YLKKSGX)
**~~View all trending →~~**
## **What buyers say about vitex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hormonal Balance**19%
*“it has got my hormones in check”*
**Menstrual Issues**11%
*“It helps me a lot with my menstrual cycle”*
**Quality-Overall**9%
*“Comparatively, I would say that this is a great price and value for a 2 month supply”*
**Value For Money**4%
*“Really good value”*
**Ease Of Chewing/Swallowing**3%
*“easy to swallow”*
**Strength**3%
*“Effective”*
**Stress/Anxiety**3%
*“Im so much calmer”*
**Vegan/Organic**3%
*“This bottle gives me two months of high quality organic support thats easy to swallow”*
**Natural Ingredients**3%
*“Natural, safe and effective”*
**Efficiency**3%
*“It definitely works”*
### **What buyers complain about **
**Side Effects**16%
*“Made me sick as crap”*
**Functionality-Overall**8%
*“Didn't work for me”*
**Dosage**8%
*“then telling you that you need to take 3-5 capsules or something absurd just to get that daily dosage that was advertised”*
**Smell**6%
*“Capsule smells really bad”*
**Allergies**4%
*“Acne”*
**Taste-Overall**4%
*“The only real downside is that they don't have the best aftertaste”*
**Regulates Digestion**3%
*“I wish they used a gelatin capsule - it's far better for digestion”*
**Joint Pain**3%
*“Joint Pain”*
**Burnt/Roasted/Overbaked**3%
*“This arrived rancid”*
**Quality-Overall**2%
*“it's just junk”*
### **Top return reasons **
**Value For Money**40%
**Functionality-Overall**20%
**Ease Of Chewing/Swallowing**20%
**Leak-Proof**20%
## **Common questions**
- **Is vitex profitable to sell on Amazon United States?**
- The niche generates $933K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vitex niche?**
- 10 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in vitex?**
- Top complaints mined from reviews: Side Effects, Functionality-Overall, Dosage. The return rate is 0.0%.
- **When does demand for vitex peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the vitex niche?**
- Listings span $7.73–$37.98; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 1,865 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)