---
title: "Search terms — vitamins - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamins/search-terms"
last_updated: "2026-08-10T13:23:07.085Z"
locale: en
meta:
  description: "Niche score 68/100 · $26.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $26.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vitamins - Flapen"
---

# **vitamins**

**Worth a look**

Shows a $26.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 76Competition 83Returns 100Price range 80Avg price 90Brand share 80Review moat 18Quality gap 24

**Market size**

**Incredible****$26.6M**

$26.6M/yr · 17.7M searches

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.84–$54.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****16,145.51**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms