---
title: "Vitamin D2 — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-d2"
last_updated: "2026-08-09T20:14:15.266Z"
locale: en
meta:
description: "Niche score 42/100 · $211K/yr market · 247K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $211K/yr market · 247K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Vitamin D2 — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin d2**
**Skip it**
A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 22Conversion 66Competition 20Returns 100Price range 51Avg price 70Brand share 40Review moat 24Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.42**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.44–$24.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$211K**
$211K/yr · 247K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,918.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vitamin d2 is a $211K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin d2 market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$216K–$288K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#466**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**15%**
- Vitamatic24% - Amazon Elements23% - Nutricost20% - EAT INTACT9% - FREEDA5% - Swanson4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -6.7% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-d2/trend)
## **Top vitamin d2 search terms**
- **vitamin d2**119K/yr+0.2%6.5% conv. - **d2 vitamin**25K/yr-12.9%7.9% conv. - **vitamin d2 2000 iu**12K/yr-5.3%7.4% conv. - **vitamina d2 para mujer**11K/yr-37.2%3.0% conv. - **vitamina d2**9K/yr-17.6%3.1% conv. - **vitamin d 2**7K/yr-15.8%6.8% conv. - **vit d2**4K/yr-3.6%5.5% conv. - **vitamina d2 para mujer 50000**4K/yr-29.6%2.2% conv. - **vitamina d2 para hombres**4K/yr-37.9%5.1% conv. - **vitamina d 2**4K/yr-52.3%3.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-d2/search-terms)
## **Top vitamin d2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$42K30%$63K40%$84K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Elements Vitamin D2 2000 IU Vegan 65 Capsules Supports Strong Bones and Immune Health 2 month supply (Packaging may vary)**Amazon Elements**$5.44**4.6★4,332 rev](https://www.amazon.com/dp/B01L081FN6) [2**Vitamatic Vegan Vitamin D2 2400 IU (60 mcg) Vitamin D Supplement for Bone & Immune Support 180 Tablets**Vitamatic**$9.76**4.6★1,518 rev](https://www.amazon.com/dp/B0B5G5G3FW) [3**Nutricost Vitamin D2 Supplement (2000 IU) 240 Capsules Gluten-Free**Nutricost**$14.83**4.6★760 rev](https://www.amazon.com/dp/B0D4CCDGG2) [4**EAT Intact USDA Organic Vegan Whole Food Vitamin D (D2) 2000 IU (50 mcg) Bone & Immune Support UV-Exposed Whole Mushroom 2 Ingredients No Additives or Fillers Third-Party Tested 60 Day Supply.**EAT INTACT**$24.93**4.6★214 rev](https://www.amazon.com/dp/B0C7F65KRZ) [5**FREEDA Vitamin D2 2000 IU for Bone & Immune Support Vegan 100 Tablets**FREEDA**$15.95**4.6★516 rev](https://www.amazon.com/dp/B004FSCGQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin D2 Gummies 2000 IU for Bone Muscle & Immune Support 60 Chews**duwhot**$20.98**72 rev1y ago](https://www.amazon.com/dp/B0FGHWS24B) [**Nutricost Vitamin D2 Supplement (2000 IU) 240 Capsules Gluten-Free**Nutricost**$14.83**760 rev2y ago](https://www.amazon.com/dp/B0D4CCDGG2) [**EAT Intact USDA Organic Vegan Whole Food Vitamin D (D2) 2000 IU (50 mcg) Bone & Immune Support UV-Exposed Whole Mushroom 2 Ingredients No Additives or Fillers Third-Party Tested 60 Day Supply.**EAT INTACT**$24.93**214 rev3y ago](https://www.amazon.com/dp/B0C7F65KRZ) [**GeriCare Vitamin D 1 250mcg (50 000 IU) High Potency Supports Bone Density Muscle Health Immune Function and Calcium Absorption Once-A-Week Dietary Supplement 12 Count (Pack of 1)**GeriCare**$9.03**241 rev3y ago](https://www.amazon.com/dp/B0BZQS9SY7) [**Vitamatic Vegan Vitamin D2 2400 IU (60 mcg) Vitamin D Supplement for Bone & Immune Support 180 Tablets**Vitamatic**$9.76**1,518 rev4y ago](https://www.amazon.com/dp/B0B5G5G3FW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GeriCare Vitamin D 1 250mcg (50 000 IU) High Potency Supports Bone Density Muscle Health Immune Function and Calcium Absorption Once-A-Week Dietary Supplement 12 Count (Pack of 1)**GeriCare**$9.03**4.8★**▲ 189%**](https://www.amazon.com/dp/B0BZQS9SY7) [**DEVA Vegan Vitamin D2 60 mcg 2400 IU Ergocalciferol Supplement with No Animal Ingredients 90 Tablets (Pack of 2)**DEVA**$16.99**4.7★**▲ 127%**](https://www.amazon.com/dp/B004ORSV0G) [**Nature Made Vitamin D3 2000 IU (50 mcg) 220 Vitamin D Tablets**Nature Made**$12.52**4.7★**▲ 58%**](https://www.amazon.com/dp/B004U3Y8NI) [**FREEDA Vitamin D2 2000 IU for Bone & Immune Support Vegan 100 Tablets**FREEDA**$15.95**4.6★**▲ 47%**](https://www.amazon.com/dp/B004FSCGQY) [**Vitamatic Vitamin D2 60 mcg (2400 IU) - Ergocalciferol - 180 Vegetarian Tablets (180 Tablets (Pack of 1)) (2 Bottles)**Vitamatic**$17.80**4.6★**▲ 45%**](https://www.amazon.com/dp/B0B9LMYR78)
**~~View all trending →~~**
## **What buyers say about vitamin d2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great quality & easy to take”*
**Vitamin**23%
*“Quality vitamins”*
**Value For Money**7%
*“Not expensive”*
**Ease Of Chewing/Swallowing**6%
*“Easy to swallow”*
**Advertised Vs Actual Product**4%
*“As described”*
**Nutritional Content**2%
*“its been an easy way to support my overall wellness”*
**Energy Level**2%
*“Works well for energy”*
**Ease Of Use**2%
*“Convenient”*
**Absorbency**2%
*“Good absorption”*
**Taste-Overall**2%
*“No after taste”*
### **What buyers complain about **
**Vitamin**14%
*“no taste to the vitamin”*
**Value For Money**7%
*“Too expensive”*
**Dosage**6%
*“Please beware and only take this amount under a doctors recommendation”*
**Size-Overall**6%
*“The capsules are small”*
**Side Effects**4%
*“I developed a rash on my hand”*
**Taste-Overall**3%
*“it doesnt taste”*
**Natural Resource Wastage**2%
*“Will be wasting 2/3rds”*
**Color**2%
*“I gave one less star because after you open them to air the color of the capsule changes after a few days”*
**Allergies**2%
*“I thought I was allergic to something else”*
**Advertised Vs Actual Product**2%
*“Measurement chart wrong”*
### **Top return reasons **
**Value For Money**56%
**Vitamin**14%
**Dosage**12%
**Functionality-Overall**4%
**Size-Overall**4%
**Dilute/Watery**4%
**Joint Pain**4%
**Vegan/Organic**2%
## **Common questions**
- **Is vitamin d2 profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 16 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vitamin d2 niche?**
- 14 brands and 77 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in vitamin d2?**
- Top complaints mined from reviews: Vitamin, Value For Money, Dosage. The return rate is 0.0%.
- **When does demand for vitamin d2 peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the vitamin d2 niche?**
- Listings span $5.44–$24.93; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 5,919 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)