---
title: "Vitamin D Gummies — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-d-gummies"
last_updated: "2026-08-10T17:51:44.972Z"
locale: en
meta:
description: "Niche score 52/100 · $2.2M/yr market · 1.0M searches/yr · $13.26 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $2.2M/yr market · 1.0M searches/yr · $13.26 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Vitamin D Gummies — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin d gummies**
**Worth a look**
Shows low returns (0.0%), but soft demand (-11.2% this quarter) keeps it on the watch list.
Market size 95Growth 19Conversion 97Competition 24Returns 100Price range 67Avg price 61Brand share 25Review moat 23Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.0M searches
**Price range**
**Good****$7.90–$29.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.26**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,429.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vitamin d gummies is a $2.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin d gummies market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.0M–$2.7M**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**644**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**8%**
- Nature Made40% - Amazon Basics24% - Vitafusion18% - Nature's Bounty5% - Vitamatic2% - Nordic Naturals2% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -11.2% search growth over the last 90 days.
25K15KSpike '24Prime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-d-gummies/trend)
## **Top vitamin d gummies search terms**
- **vitamin d gummies**518K/yr-25.3%14.7% conv. - **vitamin d3 gummies**135K/yr-0.1%11.2% conv. - **vitamin d gummies for women**83K/yr-9.4%13.6% conv. - **d3 gummies**62K/yr-1.0%15.7% conv. - **vitamin d gummy**44K/yr+6.5%12.5% conv. - **vitafusion d3 gummies**28K/yr+5.1%19.7% conv. - **vitamin d gummies for adults**23K/yr+7.1%12.7% conv. - **d3 gummies for women**20K/yr-2.5%16.2% conv. - **vitamin d3 gummies for women**17K/yr-4.6%14.2% conv. - **gummy vitamin d**16K/yr+15.2%8.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-d-gummies/search-terms)
## **Top vitamin d gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$215K20%$431K30%$646K40%$862K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Vitamin D3 2000 IU Gummies Orange Lemon & Strawberry 160 Count (2 per Serving) (Previously Solimo)**Amazon Basics**$8.85**4.7★22,304 rev](https://www.amazon.com/dp/B07BBNNHRX) [2**Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies**Nature Made**$12.66**4.7★11,514 rev](https://www.amazon.com/dp/B07XVYYYPS) [3**Vitafusion Vitamin D3 Gummies | 50 mcg | 150 Gummy Vitamins**Vitafusion**$9.32**4.8★54,583 rev](https://www.amazon.com/dp/B004XLRTUQ) [4**Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 150 Vitamin D Gummies**Nature Made**$11.11**4.8★7,390 rev](https://www.amazon.com/dp/B00CEYD72I) [5**Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 90 Vitamin D Gummies**Nature Made**$7.90**4.8★7,390 rev](https://www.amazon.com/dp/B008HF018Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin D3 K2 Gummies D3 K2 Vitamin 10000iu w/Omega-3 Magnesium B12**WEEVIT**$29.73**138 rev1y ago](https://www.amazon.com/dp/B0FH49WFBJ) [**Vitamin D3 10000iu Gummies for Adults | 80 Count | Peach Flavored Gummy**Carlyle**$9.51**850 rev2y ago](https://www.amazon.com/dp/B0D4RF3H11) [**Natures Bounty Vitamin D 5000 IU Gummies Strawberry Flavor 60 Gummies**Nature's Bounty**$9.45**636 rev2y ago](https://www.amazon.com/dp/B0CXZQRCBH) [**Nature Made Zero Sugar Vitamin D3 Gummies 110 Vitamin D Gummies**Nature Made**$8.79**1,958 rev2y ago](https://www.amazon.com/dp/B0CTP2QSQ4) [**Vitamin D3 K2 Gummies 5000IU / 10 000 IU with 500mg Calcium + K2 (MK-7) Magnesium Vitamin C & Zinc For GLP-1 Users Extra Strength - Ultimate Absorption for Bones Muscles & Teeth Vegan 60Count**LILICARE**$28.68**1,384 rev3y ago](https://www.amazon.com/dp/B0C1YVTZ8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 90 Vitamin D Gummies**Nature Made**$7.90**4.8★**▲ 207%**](https://www.amazon.com/dp/B008HF018Q) [**Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies**Nature Made**$12.66**4.7★**▲ 99%**](https://www.amazon.com/dp/B07XVYYYPS) [**Nature Made Vitamin D3 K2 Gummies 50 Gummy Vitamins**Nature Made**$11.68**4.6★**▲ 52%**](https://www.amazon.com/dp/B0BX7HNG7B) [**Natures Bounty Vitamin D 5000 IU Gummies Strawberry Flavor 60 Gummies**Nature's Bounty**$9.45**4.7★**▲ 47%**](https://www.amazon.com/dp/B0CXZQRCBH) [**Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 150 Vitamin D Gummies**Nature Made**$11.11**4.8★**▲ 44%**](https://www.amazon.com/dp/B00CEYD72I)
**~~View all trending →~~**
## **What buyers say about vitamin d gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“These gummies taste really good”*
**Vitamin**17%
*“Amazing vitamin”*
**Flavor**6%
*“sweet flavor”*
**Value For Money**5%
*“Great value”*
**Quality-Overall**5%
*“Great product, great seller”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Chewing/Swallowing**4%
*“Easy to chew”*
**Energy Level**3%
*“Improves energy”*
**Ease Of Use**3%
*“Easy to use”*
**Sweetness**2%
*“the sweet taste makes it like a treat”*
### **What buyers complain about **
**Taste-Overall**26%
*“Bad Aftertaste”*
**Smell**8%
*“it smells like burnt rubber”*
**Vitamin**7%
*“Vitamins had a funky smell”*
**Flavor**5%
*“Horrible tasting gummies”*
**Value For Money**4%
*“A bit pricey”*
**Sweetness**3%
*“Too Sweet”*
**Texture/Consistency-Overall**3%
*“The texture is unpleasant”*
**Ease Of Chewing/Swallowing**3%
*“They are not as chewy”*
**Quality-Overall**3%
*“Inconsistent quality”*
**Size-Overall**2%
*“These gummies are small”*
### **Top return reasons **
**Vitamin**43%
**Dosage**14%
**Smell**7%
**Calcium**7%
**Heating**7%
**Taste-Overall**7%
**Regulates Digestion**7%
**Color Fading/Discoloration**4%
**Stale/Rotten/Spoiled**4%
## **Common questions**
- **Is vitamin d gummies profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 19 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vitamin d gummies niche?**
- 12 brands and 644 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in vitamin d gummies?**
- Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
- **When does demand for vitamin d gummies peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vitamin d gummies niche?**
- Listings span $7.90–$29.73; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 8,429 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)