---
title: "Vitamin D Cream — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-d-cream"
last_updated: "2026-08-10T05:13:18.339Z"
locale: en
meta:
description: "Niche score 42/100 · $139K/yr market · 74K searches/yr · $25.24 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $139K/yr market · 74K searches/yr · $25.24 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Vitamin D Cream — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin d cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 16Conversion 77Competition 0Returns 100Price range 80Avg price 95Brand share 0Review moat 57Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.75–$41.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,209**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$139K**
$139K/yr · 74K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin d cream is a $139K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin d cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$151K–$202K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#585**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- NOW Foods54% - Vita Sciences29% - BIOLABS PRO10% - ANDROGENESIS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
2K1K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-d-cream/trend)
## **Top vitamin d cream search terms**
- **vitamin d cream**26K/yr-9.2%6.4% conv. - **vitamin d lotion**9K/yr-19.2%5.0% conv. - **topical vitamin d**7K/yr-11.4%6.5% conv. - **vitamin d cream psoriasis**7K/yr-21.6%7.9% conv. - **vitamin d3 cream**7K/yr-20.9%7.3% conv. - **vitamin d cream for skin**7K/yr-21.7%6.3% conv. - **vitamin d3 cream for seborrheic keratosis**3K/yr-7.1%7.1% conv. - **vitamin d3 cream for psoriasis**3K/yr-40.8%6.8% conv. - **vitamin d analogues psoriasis**4K/yr-55.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-d-cream/search-terms)
## **Top vitamin d cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$42K45%$62K60%$83K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Solutions Vitamin D-3 Cream 1 000 IU Per Gram High-Potency Intense Moisture 4-Ounce**NOW Foods**$8.75**4.5★1,799 rev](https://www.amazon.com/dp/B006OVVP5I) [2**Vita Sciences Maxasorb Vitamin D3 Cream 1 000 IU Topical Formula - 1.7 Oz**Vita Sciences**$22.94**4.2★2,743 rev](https://www.amazon.com/dp/B00N5I469U) [3**Vita Sciences Maxasorb Vitamin D3 Cream 2 000 IU Topical Formula - 1.7 Oz**Vita Sciences**$23.11**4.3★488 rev](https://www.amazon.com/dp/B01DTI9JTM) [4**All Natural Vitamin D3 10000IU Vitamin D Cream Maximum Strength Vitamin K2**BIOLABS PRO**$29.73**4.4★758 rev](https://www.amazon.com/dp/B071DHCTMT) [5**Phytogenesis Vitamin D3 K2 Topical Gel**ANDROGENESIS**$41.67**4.6★257 rev](https://www.amazon.com/dp/B0BL25XL1Z)
### **Newest**
by launch date
[**Phytogenesis Vitamin D3 K2 Topical Gel**ANDROGENESIS**$41.67**257 rev3y ago](https://www.amazon.com/dp/B0BL25XL1Z) [**All Natural Vitamin D3 10000IU Vitamin D Cream Maximum Strength Vitamin K2**BIOLABS PRO**$29.73**758 rev8y ago](https://www.amazon.com/dp/B071DHCTMT) [**Vita Sciences Maxasorb Vitamin D3 Cream 2 000 IU Topical Formula - 1.7 Oz**Vita Sciences**$23.11**488 rev10y ago](https://www.amazon.com/dp/B01DTI9JTM) [**Vita Sciences Maxasorb Vitamin D3 Cream 1 000 IU Topical Formula - 1.7 Oz**Vita Sciences**$22.94**2,743 rev11y ago](https://www.amazon.com/dp/B00N5I469U) [**NOW Solutions Vitamin D-3 Cream 1 000 IU Per Gram High-Potency Intense Moisture 4-Ounce**NOW Foods**$8.75**1,799 rev14y ago](https://www.amazon.com/dp/B006OVVP5I)
### **Trending**
90-day click momentum
[**Vita Sciences Maxasorb Vitamin D3 Cream 2 000 IU Topical Formula - 1.7 Oz**Vita Sciences**$23.11**4.3★**▲ 33%**](https://www.amazon.com/dp/B01DTI9JTM) [**NOW Solutions Vitamin D-3 Cream 1 000 IU Per Gram High-Potency Intense Moisture 4-Ounce**NOW Foods**$8.75**4.5★**▲ 13%**](https://www.amazon.com/dp/B006OVVP5I) [**Phytogenesis Vitamin D3 K2 Topical Gel**ANDROGENESIS**$41.67**4.6★**— 9%**](https://www.amazon.com/dp/B0BL25XL1Z) [**Vita Sciences Maxasorb Vitamin D3 Cream 1 000 IU Topical Formula - 1.7 Oz**Vita Sciences**$22.94**4.2★**— 10%**](https://www.amazon.com/dp/B00N5I469U) [**All Natural Vitamin D3 10000IU Vitamin D Cream Maximum Strength Vitamin K2**BIOLABS PRO**$29.73**4.4★**▼ 37%**](https://www.amazon.com/dp/B071DHCTMT)
## **What buyers say about vitamin d cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Absorbency**17%
*“Absorbs very good”*
**Quality-Overall**13%
*“No complaints so far”*
**Smell**9%
*“no funky odor”*
**Vitamin**7%
*“Easy way to increase vitamin D”*
**Moist/Dry**7%
*“dries in quickly which is a nice bonus”*
**Value For Money**6%
*“Great value”*
**Allergies**6%
*“.Definitely seems to be helping my psoriasis on my face”*
**Skin Health**4%
*“Feels great, feel much healthier”*
**Itch Relief**4%
*“it got rid of the itch immediately”*
**Ease Of Application**3%
*“Easy to apply”*
### **What buyers complain about **
**Smell**19%
*“it smells old”*
**Skin Health**9%
*“Helpful lotion BUT cakes on skin and if your rub the skin half hr later it peels off, wah”*
**Side Effects**8%
*“I believe the topical D can have other unwanted effects as well, on skin and health”*
**Allergies**8%
*“I got a rash - Vit D lotion can do that”*
**Dosage**6%
*“Taking even prescription strength oral D was not doing a good job”*
**Functionality-Overall**6%
*“nothing worked”*
**Absorbency**5%
*“not absorbent”*
**Moist/Dry**4%
*“I have battled dry”*
**Vitamin**4%
*“Would not use all over due to vitamin D content”*
### **Top return reasons **
**Functionality-Overall**75%
**Joint Pain**13%
**Advertised Vs Actual Product**13%
## **Common questions**
- **Is vitamin d cream profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 5 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vitamin d cream niche?**
- 4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vitamin d cream?**
- Top complaints mined from reviews: Smell, Skin Health, Side Effects. The return rate is 0.1%.
- **When does demand for vitamin d cream peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vitamin d cream niche?**
- Listings span $8.75–$41.67; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.
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