---
title: "Vitamin B6 — $4.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-b6"
last_updated: "2026-08-06T18:29:29.223Z"
locale: en
meta:
description: "Niche score 62/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin B6 — $4.1M/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin b6**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 19Conversion 97Competition 42Returns 100Price range 79Avg price 78Brand share 66Review moat 32Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.1M**
$4.1M/yr · 1.6M searches
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.83–$54.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,317**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vitamin b6 is a $4.1M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b6 market data**
- **Units sold / yr**
- **250K–300K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$4.1M–$4.9M**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**591**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**27%**
- Nature Made19% - Nature's Bounty18% - Nutricost12% - Best Naturals9% - Pure Encapsulations8% - NOW Foods7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
35K25K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-b6/trend)
## **Top vitamin b6 search terms**
- **vitamin b6**559K/yr-12.0%14.1% conv. - **b6 vitamins**358K/yr-27.9%15.5% conv. - **vitamin b6 100mg**51K/yr-0.5%16.9% conv. - **b6 vitamins for women**50K/yr-11.3%9.5% conv. - **b6 100mg**24K/yr+9.6%22.1% conv. - **vitamina b6 para mujeres**36K/yr-24.5%4.2% conv. - **vit b6**28K/yr-14.4%11.8% conv. - **vitamina b6**30K/yr-12.9%4.8% conv. - **vitamin b6 500mg**20K/yr+19.5%8.6% conv. - **vitamin b 6**21K/yr-3.8%10.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-b6/search-terms)
## **Top vitamin b6 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$204K10%$409K15%$613K20%$818K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nature Made Vitamin B6 100mg 100 Tablets**Nature Made**$8.92**4.8★6,141 rev](https://www.amazon.com/dp/B018EAQ6YG) [2**Natures Bounty Vitamin B6 100mg Tablets - Supports Energy Metabolism & Nervous System Health 100 Ct**Nature's Bounty**$5.00**4.7★22,262 rev](https://www.amazon.com/dp/B0006NIOJA) [3**Nutricost Vitamin B6 (Pyridoxine HCl) 100mg 240 Capsules**Nutricost**$11.88**4.7★4,556 rev](https://www.amazon.com/dp/B01IJ32F34) [4**Best Naturals Vitamin B-6 25 Mg Tablets 250 Count**Best Naturals**$9.29**4.6★6,760 rev](https://www.amazon.com/dp/B00MQ2MQPW) [5**Bronson Vitamin B6 100mg Premium Vitamin B6 Supplement 250 Tablets**Bronson**$9.98**4.7★3,046 rev](https://www.amazon.com/dp/B0006ZNFK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pink Stork Vitamin B6 Ginger Electrolyte Capsule 60ct**Pink Stork**$27.13**145 rev1y ago](https://www.amazon.com/dp/B0DPGG1Y1F) [**Vitamatic Vitamin B6 100mg - Berry Flavor - 60 Pectin Based Gummies - Supports Nervous System**Vitamatic**$9.74**657 rev3y ago](https://www.amazon.com/dp/B0BVF63VF4) [**Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct**Lifeable**$13.57**1,029 rev4y ago](https://www.amazon.com/dp/B0B5FJPS71) [**Nutricost Vitamin B6 (Pyridoxine HCl) 25mg 240 Capsules Gluten Free**Nutricost**$11.99**431 rev4y ago](https://www.amazon.com/dp/B0B3LHGB19) [**Vitamatic Vitamin B6 500 mg Tablets 120 Count Pyridoxine HCl**Vitamatic**$14.64**1,054 rev4y ago](https://www.amazon.com/dp/B09F2HB1YV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOW Foods Supplements Vitamin B-6 (Pyridoxine HCl) 100 mg Cardiovascular Health* 100 Veg Capsules**NOW Foods**$5.24**4.7★**▲ 84%**](https://www.amazon.com/dp/B001F0R962) [**365 By Whole Foods Market Vitamin B6 50Mg 50 Count**365 by Whole Foods Market**$4.83**4.7★**▲ 59%**](https://www.amazon.com/dp/B074H5Y443) [**Pure Encapsulations B6 Complex - Supports Nervous System & Brain Health* - Includes B Vitamins - Contains Enriched Vitamin B6 - Non-GMO & Gluten Free - 120 Capsules**Pure Encapsulations**$49.42**4.7★**▲ 34%**](https://www.amazon.com/dp/B07F3B1T4Q) [**Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct**Lifeable**$13.57**4.4★**▲ 27%**](https://www.amazon.com/dp/B0B5FJPS71) [**Solgar Vitamin B6 25 mg 100 Tablets - Supports Energy Metabolism Heart Health & Healthy Nervous System - B Complex Supplement - Vegan Gluten Free Dairy Free Kosher - 100 Servings**Solgar**$6.30**4.6★**▲ 20%**](https://www.amazon.com/dp/B000Z8VGE6)
**~~View all trending →~~**
## **What buyers say about vitamin b6**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Product is as good as it was described in the listing”*
**Vitamin**16%
*“Great vitamins”*
**Value For Money**11%
*“Great Value”*
**Advertised Vs Actual Product**7%
*“Product as described”*
**Ease Of Chewing/Swallowing**5%
*“are easy to chew”*
**Taste-Overall**5%
*“Good taste”*
**Energy Level**3%
*“Energy Boost”*
**Nutritional Content**2%
*“It adds to the health of your body”*
**Efficiency**2%
*“it does seem to be somewhat better”*
**Fertility/Conception**2%
*“Great for pregnancy”*
### **What buyers complain about **
**Taste-Overall**24%
*“Disgusting taste”*
**Vitamin**11%
*“Very toxic vitamin”*
**Dosage**11%
*“Too high dose for human consumption”*
**Side Effects**6%
*“If you look this vitamin up, yup, I had all the side effects”*
**Allergies**3%
*“had a very severe allergic reaction due to the random fillers in this”*
**Acid Regulator/Stomach Ache Relief**3%
*“Didn't agree with my stomach”*
**Functionality-Overall**2%
*“didnt work for me”*
**Pain Relief-Overall**2%
*“nothing gave me any relief”*
**Strength**2%
*“Too strong for me”*
**Bitter**2%
*“They are bitter”*
### **Top return reasons **
**Vitamin**29%
**Dosage**29%
**Functionality-Overall**12%
**Acid Regulator/Stomach Ache Relief**6%
**Joint Pain**6%
**Ethical Trade/Fair Trade**6%
**Measurement/Reading Accuracy**6%
**Taste-Overall**6%
## **Common questions**
- **Is vitamin b6 profitable to sell on Amazon United States?**
- The niche generates $4.1M/yr across 21 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the vitamin b6 niche?**
- 14 brands and 591 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in vitamin b6?**
- Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.
- **When does demand for vitamin b6 peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the vitamin b6 niche?**
- Listings span $4.83–$54.45; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 3,317 reviews — the moat a new listing must climb.
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