---
title: "Vitamin B6 Gummies — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-b6-gummies"
last_updated: "2026-08-09T21:55:57.992Z"
locale: en
meta:
description: "Niche score 44/100 · $125K/yr market · 68K searches/yr · $14.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $125K/yr market · 68K searches/yr · $14.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin B6 Gummies — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin b6 gummies**
**Skip it**
A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 24Conversion 95Competition 15Returns 100Price range 48Avg price 75Brand share 15Review moat 57Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$14.97**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,221.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.92–$20.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$125K**
$125K/yr · 68K searches
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin b6 gummies is a $125K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b6 gummies market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$90K–$120K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**4%**
- Lifeable40% - Vitamatic26% - Natures Craft17% - Nature Made9% - Herbovella3% - Enzymedica2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-b6-gummies/trend)
## **Top vitamin b6 gummies search terms**
- **vitamin b6 gummies**29K/yr+10.1%7.6% conv. - **b6 gummies**26K/yr-2.5%12.3% conv. - **b6 gummy**3K/yr-11.7%11.5% conv. - **b6 vitamins gummies**4K/yr-40.8%11.2% conv. - **b6 gummies for pregnancy nausea**3K/yr-26.5%7.5% conv. - **vitamin b6 gummy**2K/yr-17.7%15.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-b6-gummies/search-terms)
## **Top vitamin b6 gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct**Lifeable**$13.57**4.4★1,029 rev](https://www.amazon.com/dp/B0B5FJPS71) [2**Vitamatic Vitamin B6 100mg - Berry Flavor - 60 Pectin Based Gummies - Supports Nervous System**Vitamatic**$9.74**4.3★657 rev](https://www.amazon.com/dp/B0BVF63VF4) [3**Potent Vitamin B6 Gummies for Adults - Potent Vitamin B Complex Supplements for Men & Women for Nervous System Support Mood & Immune System - Vegan Pyridoxine Chews for Energy & Metabolism - 30 Count**Natures Craft**$12.87**4.4★650 rev](https://www.amazon.com/dp/B0C1ZL1FXB) [4**Lifeable Vitamin B6 Gummies for Kids | Great Tasting B6 Vitamins 50mg | Vegan Non-GMO Gluten Free | for Nerve Function Support | 60 Gummies**Lifeable**$15.04**4.5★247 rev](https://www.amazon.com/dp/B0D6PRKJ47) [5**Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies**Nature Made**$13.92**4.6★183 rev](https://www.amazon.com/dp/B0GN5K763G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies**Nature Made**$13.92**183 rev5mo ago](https://www.amazon.com/dp/B0GN5K763G) [**Herbovella Vitamin B6 Gummies 100mg Vitamin B6 Supplement P5P for Energy & Nervous System Sugar Free Vegan 60 Liquid-Filled Gummies.**Herbovella**$20.51**38 rev9mo ago](https://www.amazon.com/dp/B0FX1ZBD5D) [**Vitafusion Vitamin B Complex Gummies | 60 Gummy Vitamins for Adult Women & Men | with C | Strawberry Flavor | Gluten Free Supplement**Vitafusion**$10.99**905 rev1y ago](https://www.amazon.com/dp/B01M5JQCN0) [**Lifeable Vitamin B6 Gummies for Kids | Great Tasting B6 Vitamins 50mg | Vegan Non-GMO Gluten Free | for Nerve Function Support | 60 Gummies**Lifeable**$15.04**247 rev2y ago](https://www.amazon.com/dp/B0D6PRKJ47) [**Vitamatic 2 Packs Vitamin B6 100mg Gummies Natural Strawberry Flavor 60 Pectin-Based Gummies per Bottle Nervous System & Energy Support**Vitamatic**$18.36**657 rev3y ago](https://www.amazon.com/dp/B0C5W29VCB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies**Nature Made**$13.92**4.6★**▲ 259%**](https://www.amazon.com/dp/B0GN5K763G) [**Lifeable Vitamin B6 Gummies for Kids | Great Tasting B6 Vitamins 50mg | Vegan Non-GMO Gluten Free | for Nerve Function Support | 60 Gummies**Lifeable**$15.04**4.5★**▲ 23%**](https://www.amazon.com/dp/B0D6PRKJ47) [**Vitamatic 2 Packs Vitamin B6 100mg Gummies Natural Strawberry Flavor 60 Pectin-Based Gummies per Bottle Nervous System & Energy Support**Vitamatic**$18.36**4.3★**▲ 22%**](https://www.amazon.com/dp/B0C5W29VCB) [**Herbovella Vitamin B6 Gummies 100mg Vitamin B6 Supplement P5P for Energy & Nervous System Sugar Free Vegan 60 Liquid-Filled Gummies.**Herbovella**$20.51**4.5★**▲ 18%**](https://www.amazon.com/dp/B0FX1ZBD5D) [**EZ Melts Vitamin B6 - Brain & Heart Health Supplement - Energy Metabolism Support - No Artificial Flavors - Non-GMO & Vegan - Orange Blast - 60 Dissolvable Tablets (30 Servings)**EZ Melts**$17.45**4.5★**▲ 15%**](https://www.amazon.com/dp/B00VXDDU5A)
**~~View all trending →~~**
## **What buyers say about vitamin b6 gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“These gummies taste good”*
**Vitamin**14%
*“Great vitamin”*
**Quality-Overall**7%
*“Great quality”*
**Flavor**6%
*“good flavor”*
**Ease Of Chewing/Swallowing**5%
*“Tastes great, nicely chewable”*
**Value For Money**5%
*“Good for price”*
**Energy Level**3%
*“effective for energy”*
**Advertised Vs Actual Product**3%
*“as described”*
**Ease Of Use**3%
*“it has been easy to incorporate them into my daily routine”*
**Nutritional Content**3%
*“It adds to the health of your body”*
### **What buyers complain about **
**Taste-Overall**36%
*“Metallic taste”*
**Flavor**4%
*“These gummies do not have a good flavor”*
**Ease Of Chewing/Swallowing**3%
*“When you chew them they immediately start to come apart and break down”*
**Vitamin**3%
*“Vitamin dose content is lower than others I've taken”*
**Sweetness**2%
*“Too Sweet And Funny Aftertaste”*
**Texture/Consistency-Overall**2%
*“the texture was off”*
**Dosage**2%
*“Stopped immediately after 2nd dose”*
**Acid Regulator/Stomach Ache Relief**2%
*“unfortunately it made me more nauseous”*
**Side Effects**2%
*“If you look this vitamin up, yup, I had all the side effects”*
**Smell**1%
*“these Gummies do not have any scent similar to that at all”*
### **Top return reasons **
**Dosage**50%
**Taste-Overall**33%
**Ethical Trade/Fair Trade**17%
## **Common questions**
- **Is vitamin b6 gummies profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vitamin b6 gummies niche?**
- 8 brands and 56 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in vitamin b6 gummies?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for vitamin b6 gummies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vitamin b6 gummies niche?**
- Listings span $8.92–$20.51; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.
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