---
title: "Vitamin B2 Gummies — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-b2-gummies"
last_updated: "2026-08-10T00:16:28.977Z"
locale: en
meta:
description: "Niche score 58/100 · $105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin B2 Gummies — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin b2 gummies**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 27Conversion 91Competition 47Returns 100Price range 77Avg price 84Brand share 75Review moat 94Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****128.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.18–$34.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$105K**
$105K/yr · 51K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vitamin b2 gummies is a $105K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b2 gummies market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$149K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**35%**
- kindnature19% - OUYIYUA19% - SmildeHeal9% - Safgumjel7% - VCCHUYH6% - EAZGOO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +1.3% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-b2-gummies/trend)
## **Top vitamin b2 gummies search terms**
- **b2 gummies**18K/yr+14.6%11.7% conv. - **vitamin b2 gummies**15K/yr+5.0%10.0% conv. - **riboflavin gummies**13K/yr-7.6%8.4% conv. - **riboflavin 400mg gummies**3K/yr-32.6%12.7% conv. - **vidabotan vitamin b2 gummies**2K/yr-69.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-b2-gummies/search-terms)
## **Top vitamin b2 gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$16K20%$21K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**kindnature Vitamin B2 Gummies - Riboflavin 400mg Supplement for Kids & Adults - Non-GMO Soy & Gluten-Free Vegan Chewable Gummies (30 Day Supply)**kindnature**$21.58**4.5★869 rev](https://www.amazon.com/dp/B0B54MT26C) [2**Vitamin B2 Gummies Riboflavin 400mg Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief Headache Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 90 Count**OUYIYUA**$20.96**4.7★173 rev](https://www.amazon.com/dp/B0F66ZT9KF) [3**SmildeHeal Vitamin B2 Gummies Riboflavin 400mg Supplement with Magnesium for Adults B2 Gummies for Migraine Relief* & Nervous System Support* Vegan - 60 Counts**SmildeHeal**$10.33**4.5★113 rev](https://www.amazon.com/dp/B0DK3HRLCX) [4**Vitamin B2 Gummies - Riboflavin 400mg Supplement with Magnesium for Adults**EAZGOO**$9.18**4.8★14 rev](https://www.amazon.com/dp/B0FMXQKNDY) [5**MEENCCD Vitamin B2 Gummies Riboflavin 400mg Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Count**MEENCCD**$20.23**4.5★206 rev](https://www.amazon.com/dp/B0DLNKL6YW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin B2 Gummies Liposomal Riboflavin 400mg Supplement for Kids & Adults - High Potency with Magnesium CoQ10 Zinc for Energy & Head - Sugar Free Vegan Orange Flavor 60 Gummies (30-Day Supply)**SumDIP**$17.05**103 rev3mo ago](https://www.amazon.com/dp/B0GCH83XC6) [**HUUAYAO Vitamin B2 Gummies Riboflavin Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Count**HUUAYAO**$10.39**33 rev4mo ago](https://www.amazon.com/dp/B0G516PXQM) [**YUULAI Vitamin B2 Gummies 400mg | Riboflavin Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief Nervous System & Skin Health Vegan Sugar-Free Raspberry Flavor 60 Count**YUULAI**$11.82**39 rev6mo ago](https://www.amazon.com/dp/B0FYNLPDYP) [**Mchokuu Vitamin B2 Gummies 400mg Riboflavin Supplement with Magnesium for Kids & Adults | Supports Nervous System & Energy Production | Sugar Free Vegan Non-GMO Raspberry Flavor - 60 Count**Mchokuu**$12.65**41 rev8mo ago](https://www.amazon.com/dp/B0FT294GKB) [**Kids Migraine Gummies Original Triple Protocol Formula 60 Gummies with Magnesium Riboflavin B2 & Feverfew Natural Brain Health Supplement for Migraine Wellness Support for Children**Veralinda Naturals**$19.97**22 rev8mo ago](https://www.amazon.com/dp/B0G31118D7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin B2 Gummies Liposomal Riboflavin 400mg Supplement for Kids & Adults - High Potency with Magnesium CoQ10 Zinc for Energy & Head - Sugar Free Vegan Orange Flavor 60 Gummies (30-Day Supply)**SumDIP**$17.05**4.2★**▲ 264%**](https://www.amazon.com/dp/B0GCH83XC6) [**Vitamin B2 Gummies - Riboflavin 400mg Supplement with Magnesium for Adults**EAZGOO**$9.18**4.8★**▲ 212%**](https://www.amazon.com/dp/B0FMXQKNDY) [**HUUAYAO Vitamin B2 Gummies Riboflavin Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Count**HUUAYAO**$10.39**4.5★**▲ 198%**](https://www.amazon.com/dp/B0G516PXQM) [**YUULAI Vitamin B2 Gummies 400mg | Riboflavin Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief Nervous System & Skin Health Vegan Sugar-Free Raspberry Flavor 60 Count**YUULAI**$11.82**4.8★**▲ 166%**](https://www.amazon.com/dp/B0FYNLPDYP) [**Mchokuu Vitamin B2 Gummies 400mg Riboflavin Supplement with Magnesium for Kids & Adults | Supports Nervous System & Energy Production | Sugar Free Vegan Non-GMO Raspberry Flavor - 60 Count**Mchokuu**$12.65**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FT294GKB)
**~~View all trending →~~**
## **What buyers say about vitamin b2 gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Good taste”*
**Vitamin**8%
*“Yummy vitamin”*
**Ease Of Chewing/Swallowing**8%
*“arent hard to chew”*
**Flavor**8%
*“Good flavor”*
**Quality-Overall**6%
*“The supplement is inexpensive and quality made”*
**Ease Of Use**4%
*“These have become a simple”*
**Magnesium**4%
*“the magnesium definitely helped”*
**Value For Money**3%
*“Good value for money”*
**Efficiency**3%
*“Worked well”*
**Texture/Consistency-Overall**3%
*“The texture is perfect”*
### **What buyers complain about **
**Taste-Overall**14%
*“doesn't really taste like anything in particular”*
**Functionality-Overall**4%
*“Did not work for us”*
**Value For Money**4%
*“They're somewhat expensive”*
**Advertised Vs Actual Product**4%
*“which is not accurate”*
**Dosage**4%
*“The dosage though is really exaggerated”*
**Allergies**3%
*“Beware of Rashes”*
**Quality-Overall**3%
*“just not same quality as before”*
**Vitamin**2%
*“Leaves me wishing I could get all me vitamins in gummies this agreeable”*
**Ingredients-Overall**2%
*“The ingredients listed on the Amazon website are not the ingredients on the bottle I received”*
**Hard Feel**2%
*“Also they were extremely hard”*
### **Top return reasons **
**Vitamin**50%
**Texture/Consistency-Overall**25%
**Flavor**25%
## **Common questions**
- **Is vitamin b2 gummies profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the vitamin b2 gummies niche?**
- 24 brands and 27 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in vitamin b2 gummies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for vitamin b2 gummies peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the vitamin b2 gummies niche?**
- Listings span $9.18–$34.84; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.
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