---
title: "Vitamin a — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-a"
last_updated: "2026-08-06T18:21:11.295Z"
locale: en
meta:
description: "Niche score 53/100 · $2.1M/yr market · 1.1M searches/yr · $13.83 avg price. Soft demand (-14.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.1M/yr market · 1.1M searches/yr · $13.83 avg price. Soft demand (-14.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin a — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin a**
**Worth a look**
Shows low returns (0.0%), but soft demand (-14.2% this quarter) keeps it on the watch list.
Market size 95Growth 18Conversion 96Competition 21Returns 100Price range 61Avg price 65Brand share 39Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 1.1M searches
**Avg price**
**Good****$13.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.67–$31.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,084**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vitamin a is a $2.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin a market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.1M–$2.8M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**493**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**14%**
- Bronson35% - NOW Foods25% - Pure Encapsulations13% - Nutricost5% - Spring Valley4% - Solgar4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
35K25KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-a/trend)
## **Top vitamin a search terms**
- **vitamin a**638K/yr-13.5%12.3% conv. - **vitamin a supplement**159K/yr-19.4%13.2% conv. - **vitamina a**76K/yr-16.8%5.0% conv. - **vitamin a 10000 iu softgels**51K/yr-7.6%15.8% conv. - **vit a**40K/yr-8.1%11.9% conv. - **vitamina a 1000mg para mujer**32K/yr-28.3%4.4% conv. - **vitamin a retinol**14K/yr+6.1%3.7% conv. - **organic vitamin a**10K/yr+14.8%3.1% conv. - **retinyl palmitate**9K/yr-3.6%3.2% conv. - **vitamin a supplements for women**6K/yr+63.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-a/search-terms)
## **Top vitamin a products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$208K20%$416K30%$625K40%$833K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bronson Vitamin A 10 000 IU Healthy Vision and Immune Support 250 Softgels**Bronson**$9.95**4.7★23,331 rev](https://www.amazon.com/dp/B0006ZUS92) [2**NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels**NOW Foods**$4.67**4.8★5,328 rev](https://www.amazon.com/dp/B001F0R9G2) [3**Pure Encapsulations Vitamin A - 3 000 mcg - from Cod Liver Oil - Immune & Vision Support* - Vitamin A Palmitate Supplement - Non-GMO - 120 Softgel Capsules**Pure Encapsulations**$11.99**4.7★3,541 rev](https://www.amazon.com/dp/B004JWY2YA) [4**Nutricost Vitamin A 10 000 IU 500 Softgel Capsules**Nutricost**$17.68**4.8★2,649 rev](https://www.amazon.com/dp/B01HQLCYW2) [5**Spring Valley - Vitamin A SUPPLEMENT 2400MCG 250 Softgels**Spring Valley**$11.38**4.7★1,345 rev](https://www.amazon.com/dp/B001R5MEUQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count**Vitamatic**$12.36**721 rev3y ago](https://www.amazon.com/dp/B0C2QFJDDX) [**MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free**MARYRUTH'S**$16.68**1,073 rev4y ago](https://www.amazon.com/dp/B09ZPXMSXC) [**Certified Organic Vitamin A 5000 IU Supplement Capsules - High Potency Vitamins - for Adults Men Women Kids - Made with Carrot Juice - Great for Immune Skin Eye Support - Non GMO Vegan Pills**Peak Performance**$21.33**742 rev6y ago](https://www.amazon.com/dp/B084RDGLFD) [**Horbach Vitamin A 10000 IU Softgels | 300 Count**Horbäach**$9.95**3,763 rev7y ago](https://www.amazon.com/dp/B07M94C929) [**Nutricost Vitamin A 10 000 IU 500 Softgel Capsules**Nutricost**$17.68**2,649 rev10y ago](https://www.amazon.com/dp/B01HQLCYW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spring Valley - Vitamin A SUPPLEMENT 2400MCG 250 Softgels**Spring Valley**$11.38**4.7★**▲ 151%**](https://www.amazon.com/dp/B001R5MEUQ) [**PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels**PROTOCOL FOR LIFE BALANCE**$10.88**4.6★**▲ 37%**](https://www.amazon.com/dp/B0083UTFIM) [**Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules**Pure Encapsulations**$31.12**4.7★**▲ 32%**](https://www.amazon.com/dp/B01AMKE2I8) [**NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels**NOW Foods**$4.67**4.8★**▲ 16%**](https://www.amazon.com/dp/B001F0R9G2) [**Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count**Vitamatic**$12.36**4.7★**▲ 11%**](https://www.amazon.com/dp/B0C2QFJDDX)
**~~View all trending →~~**
## **What buyers say about vitamin a**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**30%
*“Great vitamin supplement”*
**Quality-Overall**13%
*“Quality: Feels well manufactured and sealed”*
**Value For Money**11%
*“Good price”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Skin Health**5%
*“Very good for skin health”*
**Eye-Hygiene**5%
*“helped a lot with dry eye”*
**Ease Of Chewing/Swallowing**4%
*“easy to chew”*
**Taste-Overall**3%
*“easy to swallow”*
**Dosage**2%
*“Great price for the amount of capsules”*
**Ease Of Use**2%
*“easy to take”*
### **What buyers complain about **
**Vitamin**18%
*“ARE ABSOLUTELY NOT VITAMIN A”*
**Ingredients-Overall**8%
*“Bad additive ingredients”*
**Acid Regulator/Stomach Ache Relief**6%
*“Headache”*
**Allergies**5%
*“This company refuses to disclose the possible allergens I have that would be in there”*
**Regulates Digestion**5%
*“Can cause gird”*
**Dosage**5%
*“Unless directed to by a doctor stay away from this higher dose”*
**Moist/Dry**3%
*“I have never seen a dry A vitamin Taste is awful”*
**Taste-Overall**3%
*“Taste isnt the best”*
**Side Effects**3%
*“It also upset his stomach in which at that time he stopped using it”*
**Contamination**3%
*“THE WORST FOOD CONGLOMERATE OF THEM ALL”*
### **Top return reasons **
**Ingredients-Overall**33%
**Dosage**17%
**Value For Money**17%
**Functionality-Overall**17%
**Calcium**17%
## **Common questions**
- **Is vitamin a profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 14 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the vitamin a niche?**
- 12 brands and 493 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in vitamin a?**
- Top complaints mined from reviews: Vitamin, Ingredients-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- **When does demand for vitamin a peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vitamin a niche?**
- Listings span $4.67–$31.12; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 4,084 reviews — the moat a new listing must climb.
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