---
title: "Vitamin a 25000 Iu Softgels — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vitamin-a-25000-iu-softgels"
last_updated: "2026-08-10T19:47:46.535Z"
locale: en
meta:
description: "Niche score 40/100 · $91K/yr market · 34K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $91K/yr market · 34K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin a 25000 Iu Softgels — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin a 25000 iu softgels**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 26Conversion 99Competition 14Returns 100Price range 61Avg price 69Brand share 7Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.67–$31.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,553.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 34K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin a 25000 iu softgels is a $91K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin a 25000 iu softgels market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$114K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **130 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**29**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**1%**
- NOW Foods60% - PROTOCOL FOR LIFE BALANCE16% - Nutricost12% - Bronson6% - Pure Encapsulations4% - FITO MEDIC'S2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +0.5% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/vitamin-a-25000-iu-softgels/trend)
## **Top vitamin a 25000 iu softgels search terms**
- **vitamin a 25000 iu**5K/yr+75.6%13.8% conv. - **now vitamin a**9K/yr-27.5%18.0% conv. - **vit a 25000 iu softgels**4K/yr+4.4%15.9% conv. - **vitamin a 25000 iu softgels**11K/yr+15.7%10.4% conv. - **vitamin a now**2K/yr-42.2%23.5% conv. - **vitamin a 25000**3K/yr+7.6%17.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/vitamin-a-25000-iu-softgels/search-terms)
## **Top vitamin a 25000 iu softgels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels**NOW Foods**$4.67**4.8★5,328 rev](https://www.amazon.com/dp/B001F0R9G2) [2**NOW Foods Supplements Vitamin A (Fish Liver Oil) 25 000 IU Essential Nutrition 250 Softgels**NOW Foods**$13.25**4.7★7,011 rev](https://www.amazon.com/dp/B001B4P0I6) [3**PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels**PROTOCOL FOR LIFE BALANCE**$10.88**4.6★1,162 rev](https://www.amazon.com/dp/B0083UTFIM) [4**Nutricost Vitamin A 25000 IU 500 Softgels Non-GMO Gluten Free**Nutricost**$20.67**4.6★302 rev](https://www.amazon.com/dp/B0BBPZS9JQ) [5**NOW Supplements Vitamin A (Fish Liver Oil) 25 000 IU Essential Nutrition 100 Softgels**NOW Foods**$6.94**4.7★7,011 rev](https://www.amazon.com/dp/B00081KB2I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count**Vitamatic**$12.36**721 rev3y ago](https://www.amazon.com/dp/B0C2QFJDDX) [**FITO MEDICS Lab - Vitamin a 25000 iu softgels - 250 Softgels- Ultra high Absorption Healthy Skin & Eyes Antioxidant Activity & Immune System Function.**FITO MEDIC'S**$9.86**95 rev3y ago](https://www.amazon.com/dp/B0BTMKX2YC) [**Nutricost Vitamin A 25000 IU 500 Softgels Non-GMO Gluten Free**Nutricost**$20.67**302 rev3y ago](https://www.amazon.com/dp/B0BBPZS9JQ) [**Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules**Pure Encapsulations**$31.12**313 rev10y ago](https://www.amazon.com/dp/B01AMKE2I8) [**Now Foods Vitamin A 25000 IU from Fish liver oil 250 Softgels (Pack of 2)**NOW Foods**$24.76**1,271 rev12y ago](https://www.amazon.com/dp/B00LEVVKW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FITO MEDICS Lab - Vitamin a 25000 iu softgels - 250 Softgels- Ultra high Absorption Healthy Skin & Eyes Antioxidant Activity & Immune System Function.**FITO MEDIC'S**$9.86**4.8★**▲ 84%**](https://www.amazon.com/dp/B0BTMKX2YC) [**NOW Supplements Vitamin A (Fish Liver Oil) 25 000 IU Essential Nutrition 100 Softgels**NOW Foods**$6.94**4.7★**▲ 82%**](https://www.amazon.com/dp/B00081KB2I) [**Now Foods Vitamin A 25000 IU from Fish liver oil 250 Softgels (Pack of 2)**NOW Foods**$24.76**4.7★**▲ 74%**](https://www.amazon.com/dp/B00LEVVKW6) [**PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels**PROTOCOL FOR LIFE BALANCE**$10.88**4.6★**▲ 45%**](https://www.amazon.com/dp/B0083UTFIM) [**Nutricost Vitamin A 25000 IU 500 Softgels Non-GMO Gluten Free**Nutricost**$20.67**4.6★**▲ 44%**](https://www.amazon.com/dp/B0BBPZS9JQ)
**~~View all trending →~~**
## **What buyers say about vitamin a 25000 iu softgels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**31%
*“Good Vitamin”*
**Quality-Overall**14%
*“Quality: Feels well manufactured and sealed”*
**Value For Money**14%
*“Great value”*
**Skin Health**4%
*“Her skin is lovely”*
**Taste-Overall**4%
*“easy to swallow”*
**Ease Of Chewing/Swallowing**4%
*“easy to chew”*
**Advertised Vs Actual Product**4%
*“Items are as detailed on Amazon”*
**Eye-Hygiene**3%
*“Works good for eye health”*
**Immunity Booster**2%
*“Its a high-quality supplement, ideal for those looking to support skin health, vision, and the immune system”*
**Dosage**2%
*“Great price for the amount of capsules”*
### **What buyers complain about **
**Vitamin**26%
*“I discovered I am allergic to Vitamin A”*
**Ingredients-Overall**9%
*“can't imagine why soy would be considered a safe inactive ingredient”*
**Acid Regulator/Stomach Ache Relief**7%
*“I got very dizzy and upset”*
**Dosage**6%
*“Unless directed to by a doctor stay away from this higher dose”*
**Contamination**5%
*“THE WORST FOOD CONGLOMERATE OF THEM ALL”*
**Visibility**5%
*“or maybe the change is not visible”*
**Strength**5%
*“Way too strong for me”*
**Moist/Dry**5%
*“Ive always had trouble keeping the backs of my hands moisturized”*
**Regulates Digestion**5%
*“Terrible GI upset”*
**Size-Overall**3%
*“Pill is small”*
### **Top return reasons **
**Ingredients-Overall**20%
**Dosage**20%
**Functionality-Overall**20%
**Calcium**20%
**Charging**20%
## **Common questions**
- **Is vitamin a 25000 iu softgels profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 11 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the vitamin a 25000 iu softgels niche?**
- 7 brands and 29 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vitamin a 25000 iu softgels?**
- Top complaints mined from reviews: Vitamin, Ingredients-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- **When does demand for vitamin a 25000 iu softgels peak?**
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the vitamin a 25000 iu softgels niche?**
- Listings span $4.67–$31.12; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 4,553 reviews — the moat a new listing must climb.
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