---
title: "Viome — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/viome"
last_updated: "2026-08-10T23:34:20.687Z"
locale: en
meta:
description: "Niche score 44/100 · $62K/yr market · 92K searches/yr · $159.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $62K/yr market · 92K searches/yr · $159.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Viome — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **viome**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 15Growth 45Conversion 5Competition 29Returns 93Price range 25Avg price 55Brand share 28Review moat 86Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****279.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$159.98**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$19.44–$346.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$62K**
$62K/yr · 92K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, viome is a $62K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **viome market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$160K–$200K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- Viome32% - 5Strands29% - Tiny Health15% - Advanced Food Intolerance Labs7% - Kihealth5% - BIOHM5% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/health-household/viome/trend)
## **Top viome search terms**
- **viome gut test**10K/yr+106.4%1.6% conv. - **gut health test**9K/yr+23.8%1.4% conv. - **gi map testing kit**13K/yr-24.5%0.5% conv. - **gut microbiome test kit**10K/yr+1.0%0.8% conv. - **viome gut**3K/yr+375.6%0.2% conv. - **viome at-home gut microbiome test**4K/yr+302.8%1.2% conv. - **gut test**5K/yr+37.8%1.2% conv. - **gi map test**5K/yr-3.2%0.1% conv. - **gut health test kit at home**6K/yr-23.5%1.4% conv. - **gut testing kit**4K/yr-24.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/viome/search-terms)
## **Top viome products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viome Gut Health Test Microbiome & Digestive Analysis Home Kit**Viome**$253.51**3.0★28 rev](https://www.amazon.com/dp/B0DFZRXSCQ) [2**Tiny Health Gut Health Test Kit for Adults Fast & Mess-Free Home Test for Women and Men with Easy Ship-in Kit 3-4 Weeks Results Understand Biomarkers with Expert Insights**Tiny Health**$240.56**4.2★62 rev](https://www.amazon.com/dp/B0DPZX3NZ2) [3**5Strands Comprehensive Gut Health Test for Adults & Kids 1000+ Food Items Tested Non-Invasive At Home Hair Sample Screening for Food Intolerances Results in 4 Days**5Strands**$92.63**4.3★10 rev](https://www.amazon.com/dp/B0FSM1GGPK) [4**Viome at-Home Full Body Intelligence Test | Get Advanced Gut & Oral Microbiome & Cellular Health Analysis Based on Your RNA + AI Tech with Precision Health Scores & Custom Nutrition Recommendations**Viome**$346.59**4.0★115 rev](https://www.amazon.com/dp/B0B75T46L8) [5**5Strands Gut Health Test for Adults & Kids 500+ Items Tested At-Home Hair Sample Screening for Food Intolerances Linked to Digestive Issues Skin Irritation Brain Fog & Headaches Results in 4 Days**5Strands**$48.62**3.8★36 rev](https://www.amazon.com/dp/B0FSLW3TBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5Strands Comprehensive Gut Health Test for Adults & Kids 1000+ Food Items Tested Non-Invasive At Home Hair Sample Screening for Food Intolerances Results in 4 Days**5Strands**$92.63**10 rev9mo ago](https://www.amazon.com/dp/B0FSM1GGPK) [**5Strands Gut Health Test for Adults & Kids 500+ Items Tested At-Home Hair Sample Screening for Food Intolerances Linked to Digestive Issues Skin Irritation Brain Fog & Headaches Results in 4 Days**5Strands**$48.62**36 rev9mo ago](https://www.amazon.com/dp/B0FSLW3TBL) [**H Pylori Test Kit 2 PCS H. Pylori Test H-Pylori Stool (Antigen) Self-Test for Home Use 99.9% Accurate Fast 10-15 Min Results Easy to Use No Lab Needed**NewPos**$19.44**200 rev1y ago](https://www.amazon.com/dp/B0DQVG4KKG) [**Tiny Health Gut Health Test Kit for Adults Fast & Mess-Free Home Test for Women and Men with Easy Ship-in Kit 3-4 Weeks Results Understand Biomarkers with Expert Insights**Tiny Health**$240.56**62 rev1y ago](https://www.amazon.com/dp/B0DPZX3NZ2) [**Viome Gut Health Test Microbiome & Digestive Analysis Home Kit**Viome**$253.51**28 rev1y ago](https://www.amazon.com/dp/B0DFZRXSCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Viome Oral Microbiome Test Gum Health & Oral Care Home Kit**Viome**$235.37**2.4★**▲ 78%**](https://www.amazon.com/dp/B0D9WSJ2R2) [**5Strands Comprehensive Gut Health Test for Adults & Kids 1000+ Food Items Tested Non-Invasive At Home Hair Sample Screening for Food Intolerances Results in 4 Days**5Strands**$92.63**4.3★**▲ 72%**](https://www.amazon.com/dp/B0FSM1GGPK) [**Viome at-Home Full Body Intelligence Test | Get Advanced Gut & Oral Microbiome & Cellular Health Analysis Based on Your RNA + AI Tech with Precision Health Scores & Custom Nutrition Recommendations**Viome**$346.59**4.0★**▲ 71%**](https://www.amazon.com/dp/B0B75T46L8) [**Gut Health Stool Test for Leaky Gut Candida Helicobacter Pylori & Microbiome | Comprehensive Gut Testing Kit | Diagnose Gut Imbalances Thrush Candida Infections Maldigestion etc. at Home**Verisana**$246.37**4.2★**▲ 61%**](https://www.amazon.com/dp/B07D9RV32Z) [**BIOHM Gut Health Test Kit for Microbiome and Digestive Health Analysis Home Test Kit with Gut Score Easy-to-Read Results and Actionable Recommendations**BIOHM**$136.79**4.0★**▲ 15%**](https://www.amazon.com/dp/B08TFP162J)
**~~View all trending →~~**
## **What buyers say about viome**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**35%
*“easy to take”*
**Instructions/User Manual/Troubleshooting**15%
*“Instructions were very helpful”*
**Quality-Overall**8%
*“Good product, does as advertised”*
**Value For Money**6%
*“Worth the money”*
**Health Monitoring**5%
*“With this test I was able to more accurately pinpoint what was all bothering me, and since doing, I have been able to eliminate a bunch of health issues”*
**Accuracy-Overall**4%
*“The results are pretty detailed”*
**Nutritional Content**3%
*“Specifically designed supplements based on exactly what my body needs”*
**Allergies**2%
*“I got to know my allergies much better”*
**Advertised Vs Actual Product**2%
*“Good product, does as advertised”*
**Stress/Anxiety**1%
*“Definitely worth trying for extra peace of mind”*
### **What buyers complain about **
**Allergies**14%
*“My son has lots of allergies”*
**Accuracy-Overall**11%
*“This test was not accurate for me at all”*
**Functionality-Overall**10%
*“Test strips did not function properly”*
**Value For Money**6%
*“My results told me next to nothing other than that I should buy their overpriced supplements”*
**Nutritional Content**6%
*“No nutrition counseling or anything”*
**Regulates Digestion**3%
*“telling her it wasnt helping with the massive bloating I was experiencing”*
**Ease Of Use**3%
*“it's incredibly awkward”*
**Vitamin**3%
*“Had I known that it would it end up needing to buy supplements to get results I would not have spent the money”*
**Natural Resource Wastage**3%
*“Complete waste”*
**Ethical Trade/Fair Trade**3%
*“I believe its a scam”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**17%
**Certifications**11%
**Product Condition**10%
**Accuracy-Overall**9%
**Instructions/User Manual/Troubleshooting**8%
**Measurement/Reading Accuracy**6%
**Value For Money**4%
**Ethical Trade/Fair Trade**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is viome profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the viome niche?**
- 9 brands and 13 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in viome?**
- Top complaints mined from reviews: Allergies, Accuracy-Overall, Functionality-Overall. The return rate is 1.1%.
- **When does demand for viome peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the viome niche?**
- Listings span $19.44–$346.59; the average listing price is $159.98 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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