---
title: "Vicks Vapopads Refill Pads — $827K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vicks-vapopads-refill-pads"
last_updated: "2026-08-10T01:42:35.455Z"
locale: en
meta:
description: "Niche score 42/100 · $827K/yr market · 683K searches/yr · $16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $827K/yr market · 683K searches/yr · $16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vicks Vapopads Refill Pads — $827K/yr Amazon US Niche (2026) - Flapen"
---
# **vicks vapopads refill pads**
**Skip it**
Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Market size 74Growth 0Conversion 77Competition 10Returns 99Price range 58Avg price 78Brand share 0Review moat 24Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.11**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$827K**
$827K/yr · 683K searches
**Price range**
**Good****$7.69–$24.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,376.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-53.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vicks vapopads refill pads is a $827K/yr Amazon United States market (683K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vicks vapopads refill pads market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Vicks87% - Berkland7% - Crane3% - Vaporeze3%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -53.9% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/health-household/vicks-vapopads-refill-pads/trend)
## **Top vicks vapopads refill pads search terms**
- **vapopads**87K/yr-50.5%9.3% conv. - **vicks vapopads refill pads**157K/yr-74.3%12.0% conv. - **vicks vapopads**53K/yr-31.4%10.6% conv. - **vapor pads**46K/yr-46.8%7.4% conv. - **vicks humidifier pads**61K/yr-53.5%9.6% conv. - **vapo pads**35K/yr-45.2%8.1% conv. - **vicks vapor pads**25K/yr-39.6%11.7% conv. - **vapor pads for humidifier**29K/yr-56.9%8.0% conv. - **vicks pads**21K/yr-37.8%8.3% conv. - **vapopads refill pads**20K/yr-41.1%13.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/vicks-vapopads-refill-pads/search-terms)
## **Top vicks vapopads refill pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$124K30%$248K45%$372K60%$496K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$15.76**4.7★20,833 rev](https://www.amazon.com/dp/B017ANUPN6) [2**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**4.6★1,825 rev](https://www.amazon.com/dp/B0C7LJGCDH) [3**Vicks VapoPads Sleepy Time Comfort - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers - Rosemary Lavender and Eucalyptus 20-Pack Box Color May Vary**Vicks**$19.18**4.7★922 rev](https://www.amazon.com/dp/B0C7LDWFJG) [4**Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)**Vicks**$24.92**4.6★26,164 rev](https://www.amazon.com/dp/B003UBTYNA) [5**Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad**Berkland**$13.99**4.4★609 rev](https://www.amazon.com/dp/B0CPNCSWFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad**Berkland**$13.99**609 rev2y ago](https://www.amazon.com/dp/B0CPNCSWFY) [**Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)**Vaporeze**$8.71**264 rev2y ago](https://www.amazon.com/dp/B0CKM2W1L8) [**Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Soothing Menthol Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads Up to 8 Hours of Soothing Vapors**Berkland**$13.01**991 rev2y ago](https://www.amazon.com/dp/B0CC3TVJTV) [**Crane Halls Scented Vapor Pads 12 Count Mentho-Lyptus Blue Mint Scent Vapor Pads for Humidifier 8 Hours of Soothing Vapor Use with Humidifiers Steam Inhalers & Vaporizers Humidifier Scents**Crane**$7.69**745 rev2y ago](https://www.amazon.com/dp/B0CBT2RKK9) [**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**1,825 rev3y ago](https://www.amazon.com/dp/B0C7LJGCDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)**Vaporeze**$8.71**4.4★**▲ 327%**](https://www.amazon.com/dp/B0CKM2W1L8) [**Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)**Vicks**$24.92**4.6★**▲ 54%**](https://www.amazon.com/dp/B003UBTYNA) [**Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad**Berkland**$13.99**4.4★**▲ 29%**](https://www.amazon.com/dp/B0CPNCSWFY) [**Vicks VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Adults & Children Ages 6+ 5ct (2 pack)**Vicks**$18.23**4.4★**▲ 26%**](https://www.amazon.com/dp/B07RJFPFRP) [**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**4.6★**— 9%**](https://www.amazon.com/dp/B0C7LJGCDH)
**~~View all trending →~~**
## **What buyers say about vicks vapopads refill pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“I like the strong scent”*
**Quality-Overall**10%
*“These are as good as the name brands”*
**Breathability**10%
*“Helps you breathe easier”*
**Efficiency**9%
*“Effective”*
**Ease Of Use**8%
*“Easy to use”*
**Sinus Relief**6%
*“Good for Sinus issues”*
**Sleep Quality**5%
*“Sleep well”*
**Value For Money**5%
*“Worth every penny”*
**Cough Relief**5%
*“Helps quiet the cough”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Smell**35%
*“The smell is odd”*
**Strength**9%
*“Not strong enough”*
**Value For Money**9%
*“cheaper”*
**Durability**9%
*“it broke in less than one month”*
**Moist/Dry**6%
*“The pads were dried out”*
**Size-Overall**4%
*“Wrong fit”*
**Functionality-Overall**4%
*“Didn't work”*
**Advertised Vs Actual Product**3%
*“Different Box from listing photo”*
**Allergies**2%
*“allergy-filled nights”*
**Sinus Relief**1%
*“I could not distinguish a strong smell on the sinus relief ones”*
### **Top return reasons **
**Smell**30%
**Functionality-Overall**20%
**Size-Overall**13%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**5%
**Compatibility-Overall**5%
**Certifications**2%
**Moist/Dry**2%
**Strength**1%
**Value For Money**1%
## **Common questions**
- **Is vicks vapopads refill pads profitable to sell on Amazon United States?**
- The niche generates $827K/yr across 9 tracked products. 90-day search growth is -53.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vicks vapopads refill pads niche?**
- 4 brands and 34 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vicks vapopads refill pads?**
- Top complaints mined from reviews: Smell, Strength, Value For Money. The return rate is 0.2%.
- **When does demand for vicks vapopads refill pads peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the vicks vapopads refill pads niche?**
- Listings span $7.69–$24.92; the average listing price is $16.11 (sweet spot $15–$100). The average incumbent carries 6,377 reviews — the moat a new listing must climb.
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