---
title: "Trend — vicks formula 44 cough syrup - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vicks-formula-44-cough-syrup/trend"
last_updated: "2026-08-10T01:43:54.154Z"
locale: en
meta:
  description: "Niche score 54/100 · $6.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $6.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vicks formula 44 cough syrup - Flapen"
---

# **vicks formula 44 cough syrup**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 99Growth 5Conversion 99Competition 60Returns 100Price range 65Avg price 71Brand share 2Review moat 25Quality gap 16

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$6.4M**

$6.4M/yr · 2.4M searches

**Conversion**

**Incredible****18.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.83–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,270.52**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-40.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend