---
title: "Vicks Formula 44 Cough Syrup — $6.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vicks-formula-44-cough-syrup"
last_updated: "2026-08-10T00:17:24.963Z"
locale: en
meta:
description: "Niche score 54/100 · $6.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $6.4M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vicks Formula 44 Cough Syrup — $6.4M/yr Amazon US Niche (2026) - Flapen"
---
# **vicks formula 44 cough syrup**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 99Growth 5Conversion 99Competition 60Returns 100Price range 65Avg price 71Brand share 2Review moat 25Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$6.4M**
$6.4M/yr · 2.4M searches
**Conversion**
**Incredible****18.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.83–$34.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,270.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-40.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vicks formula 44 cough syrup is a $6.4M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vicks formula 44 cough syrup market data**
- **Units sold / yr**
- **400K–500K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$5.8M–$7.2M**
- units × avg price
- **Conversion rate**
- **18.5%**
- **Avg BSR**
- **#385**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**0%**
- Vicks58% - Amazon Basic Care28% - Amazon Basics9% - AXIV3% - P Puregen Labs1% - ZzzQuil1%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -40.0% search growth over the last 90 days.
90K70KBlack Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vicks-formula-44-cough-syrup/trend)
## **Top vicks formula 44 cough syrup search terms**
- **nyquil**1.3M/yr-37.9%16.4% conv. - **nyquil severe cold and flu**524K/yr-44.8%18.4% conv. - **nyquil nighttime**131K/yr-31.2%16.2% conv. - **night quill**43K/yr-32.9%10.3% conv. - **nyquil liquid**59K/yr-58.9%13.7% conv. - **nyquil liquid gels**40K/yr-51.9%22.9% conv. - **niquil/nighttime**40K/yr-43.2%14.8% conv. - **nightquil**27K/yr-21.1%14.4% conv. - **nyquil severe**22K/yr-41.8%10.0% conv. - **nyquil pills**25K/yr-36.2%18.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/vicks-formula-44-cough-syrup/search-terms)
## **Top vicks formula 44 cough syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$254K8%$509K12%$763K16%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE) [3**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [4**Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count**Vicks**$11.82**4.8★1,306 rev](https://www.amazon.com/dp/B07GXFHBJ8) [5**Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps**Vicks**$19.24**4.8★5,219 rev](https://www.amazon.com/dp/B005ZD6GTQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [**NyQuil Ultra Concentrated Cold and Flu Medicine Nighttime Relief for Cough Sore Throat Fever Congestion Easy to Swallow Easy to Open Bottle 48 LiquiCaps**Vicks**$22.42**385 rev3y ago](https://www.amazon.com/dp/B0C883QVB9) [**Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct**Vicks**$34.09**1,662 rev3y ago](https://www.amazon.com/dp/B0C6WDYH6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)**Amazon Basic Care**$5.10**4.7★**▲ 164%**](https://www.amazon.com/dp/B08ZF54Q3Q) [**Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)**Amazon Basic Care**$4.83**4.7★**▲ 147%**](https://www.amazon.com/dp/B08ZDX967T) [**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★**▲ 86%**](https://www.amazon.com/dp/B09XDJY7CM) [**Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ**Vicks**$14.39**4.7★**▲ 79%**](https://www.amazon.com/dp/B08SXPHZLJ) [**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**4.7★**▲ 70%**](https://www.amazon.com/dp/B0DBVS8FGZ)
**~~View all trending →~~**
## **What buyers say about vicks formula 44 cough syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great Deal”*
**Cold Relief**13%
*“Perfect for Colds”*
**Efficiency**13%
*“WORKS WELL”*
**Sleep Quality**12%
*“Sleep like a baby”*
**Quality-Overall**10%
*“Just as good as name brand”*
**Advertised Vs Actual Product**8%
*“Works great gets da job done”*
**Cough Relief**5%
*“Helps the coughing”*
**Taste-Overall**3%
*“I also like that it doesnt leave a terrible aftertaste”*
**Ease Of Use**2%
*“Very handy”*
**Strength**2%
*“Strong stuff”*
### **What buyers complain about **
**Taste-Overall**14%
*“It tastes truly awful”*
**Sleep Quality**13%
*“No sleep”*
**Functionality-Overall**11%
*“Did not work”*
**Cough Relief**6%
*“If you get coughing”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**4%
*“8oz bottle is VERY small”*
**Flavor**3%
*“unfortunately the flavor is rather off-putting”*
**Ease Of Use**2%
*“caps hard to get out”*
**Quality-Overall**2%
*“This will be my last month for lesser quality”*
**Smell**2%
*“Honey smells and tastes horrible”*
### **Top return reasons **
**Sleep Quality**15%
**Functionality-Overall**14%
**Advertised Vs Actual Product**10%
**Leak-Proof**7%
**Taste-Overall**7%
**Dilute/Watery**6%
**Joint Pain**5%
**Flavor**5%
**Value For Money**4%
**Side Effects**3%
## **Common questions**
- **Is vicks formula 44 cough syrup profitable to sell on Amazon United States?**
- The niche generates $6.4M/yr across 27 tracked products. 90-day search growth is -40.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the vicks formula 44 cough syrup niche?**
- 6 brands and 96 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in vicks formula 44 cough syrup?**
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
- **When does demand for vicks formula 44 cough syrup peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the vicks formula 44 cough syrup niche?**
- Listings span $4.83–$34.09; the average listing price is $14.48 (sweet spot $15–$100). The average incumbent carries 4,271 reviews — the moat a new listing must climb.
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