---
title: "Search terms — vicks essential oil - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vicks-essential-oil/search-terms"
last_updated: "2026-08-09T19:14:16.484Z"
locale: en
meta:
  description: "Niche score 41/100 · $682K/yr market · 387K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $682K/yr market · 387K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — vicks essential oil - Flapen"
---

# **vicks essential oil**

**Skip it**

Soft demand (-61.2% this quarter) — this niche doesn't clear our bar today.

Market size 68Growth 0Conversion 85Competition 14Returns 77Price range 81Avg price 84Brand share 0Review moat 18Quality gap 32

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.58–$40.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$682K**

$682K/yr · 387K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****17,329.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-61.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms