---
title: "Vicks Essential Oil — $682K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vicks-essential-oil"
last_updated: "2026-08-09T19:03:29.527Z"
locale: en
meta:
description: "Niche score 41/100 · $682K/yr market · 387K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $682K/yr market · 387K searches/yr · $18.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vicks Essential Oil — $682K/yr Amazon US Niche (2026) - Flapen"
---
# **vicks essential oil**
**Skip it**
Soft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Market size 68Growth 0Conversion 85Competition 14Returns 77Price range 81Avg price 84Brand share 0Review moat 18Quality gap 32
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.58–$40.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$682K**
$682K/yr · 387K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,329.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-61.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vicks essential oil is a $682K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vicks essential oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$930K–$1.1M**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Vicks93% - Nexon Botanics4% - Frida3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.2% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/health-household/vicks-essential-oil/trend)
## **Top vicks essential oil search terms**
- **vicks vapor steam**27K/yr-25.1%10.4% conv. - **vicks humidifier liquid**50K/yr-65.0%11.6% conv. - **vapo steam**34K/yr-56.7%8.9% conv. - **vicks vaposteam**71K/yr-79.6%8.1% conv. - **vaposteam**26K/yr-57.2%8.5% conv. - **vicks liquid for humidifier**24K/yr-57.5%12.4% conv. - **vapo steamer liquid for humidifier**21K/yr-61.1%11.2% conv. - **vapor steam**14K/yr-48.4%6.0% conv. - **vicks for humidifier**17K/yr-63.9%9.6% conv. - **vicks vapo steam**11K/yr-58.4%13.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/vicks-essential-oil/search-terms)
## **Top vicks essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$102K30%$205K45%$307K60%$409K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks VapoSteam Medicated Liquid Camphor Cough Suppressant VapoSteam Liquid for Humidifiers Helps Relieve Coughing Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.95**4.7★20,218 rev](https://www.amazon.com/dp/B01MSIJSMD) [2**Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.58**4.7★20,218 rev](https://www.amazon.com/dp/B0DPXL2G8C) [3**Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$15.76**4.7★20,833 rev](https://www.amazon.com/dp/B017ANUPN6) [4**Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)**Vicks**$23.20**4.7★20,218 rev](https://www.amazon.com/dp/B0CH1Q5CV4) [5**Vicks Warm Steam Vaporizer & Humidifier 1.5 Gallon Tank for Small and Medium Rooms Night Light Works with VapoPads and VapoSteam**Vicks**$19.10**4.2★14,292 rev](https://www.amazon.com/dp/B0000TN7ME)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.58**20,218 rev1y ago](https://www.amazon.com/dp/B0DPXL2G8C) [**Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)**Vicks**$23.20**20,218 rev2y ago](https://www.amazon.com/dp/B0CH1Q5CV4) [**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**1,825 rev3y ago](https://www.amazon.com/dp/B0C7LJGCDH) [**Vicks VapoShower Plus Shower Steamers Eucalyptus Shower Steamer & Menthol Scent Clean Dissolving Vapor Shower Tablets Aromatherapy Shower Steamer & Shower Bombs 12 count**Vicks**$23.00**21,474 rev5y ago](https://www.amazon.com/dp/B08QTZBK5Y) [**Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy**Frida**$9.67**15,219 rev6y ago](https://www.amazon.com/dp/B07XTVKCHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz**Vicks**$9.58**4.7★**▲ 58%**](https://www.amazon.com/dp/B0DPXL2G8C) [**Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary**Vicks**$23.48**4.6★**— 1%**](https://www.amazon.com/dp/B0C7LJGCDH) [**Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy**Frida**$9.67**4.8★**— 3%**](https://www.amazon.com/dp/B07XTVKCHR) [**Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)**Vicks**$23.20**4.7★**— 4%**](https://www.amazon.com/dp/B0CH1Q5CV4) [**Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)**Vicks**$40.93**4.2★**— 4%**](https://www.amazon.com/dp/B075FYVVFH)
**~~View all trending →~~**
## **What buyers say about vicks essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“great fragrance”*
**Quality-Overall**10%
*“Good performance”*
**Breathability**8%
*“it helped me breath”*
**Sinus Relief**8%
*“Great for sinus”*
**Efficiency**7%
*“Works well”*
**Ease Of Use**5%
*“I think it will come in very handy”*
**Value For Money**5%
*“Good for the price”*
**Cold Relief**5%
*“Great for colds”*
**Advertised Vs Actual Product**5%
*“Came as advertised”*
**Sleep Quality**3%
*“Helped to sleep”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Poor Performance”*
**Smell**12%
*“has that weird plastic smell”*
**Durability**7%
*“Stopped working after first time using”*
**Heating**6%
*“The heating element doesnt work”*
**Value For Money**5%
*“Not worth it”*
**Quality-Overall**5%
*“The build quality overall is terrible”*
**Product Condition**4%
*“Product was used”*
**Size-Overall**3%
*“To small”*
**Leak-Proof**2%
*“a lot of it leaking-of”*
**Salt Content**2%
*“Don't believe the pinch of salt bull, absolutely useless”*
### **Top return reasons **
**Functionality-Overall**31%
**Size-Overall**13%
**Product Condition**10%
**Heating**8%
**Advertised Vs Actual Product**7%
**Smell**5%
**Leak-Proof**3%
**Value For Money**2%
**Durability**2%
**Breathability**2%
## **Common questions**
- **Is vicks essential oil profitable to sell on Amazon United States?**
- The niche generates $682K/yr across 10 tracked products. 90-day search growth is -61.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the vicks essential oil niche?**
- 3 brands and 46 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vicks essential oil?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Durability. The return rate is 1.9%.
- **When does demand for vicks essential oil peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the vicks essential oil niche?**
- Listings span $9.58–$40.93; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 17,329 reviews — the moat a new listing must climb.
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