---
title: "Vetiver Essential Oil — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vetiver-essential-oil"
last_updated: "2026-08-09T23:01:05.706Z"
locale: en
meta:
description: "Niche score 61/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vetiver Essential Oil — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **vetiver essential oil**
**Worth a look**
Shows sweet-spot pricing room ($4.38–$90.20), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 28Conversion 82Competition 56Returns 82Price range 85Avg price 74Brand share 79Review moat 40Quality gap 72
**Price range**
**Great****$4.38–$90.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$242K**
$242K/yr · 184K searches
**Review moat**
**Okay****2,485.72**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vetiver essential oil is a $242K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vetiver essential oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$222K–$297K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#1,071**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**376**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**37%**
- HIQILI15% - Gya Labs14% - MAYJAM10% - Plant Therapy9% - PHATOIL9% - Wuvezrub7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +2.0% search growth over the last 90 days.
5K4KPrime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/vetiver-essential-oil/trend)
## **Top vetiver essential oil search terms**
- **vetiver essential oil**106K/yr-0.0%10.8% conv. - **vetiver**48K/yr+5.1%3.0% conv. - **vetiver oil**13K/yr+10.6%7.6% conv. - **vetiver essential oil organic**14K/yr+1.6%9.6% conv. - **vetiver fragrance oil**2K/yr-6.1%8.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/vetiver-essential-oil/search-terms)
## **Top vetiver essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$19K12%$29K16%$39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIQILI 1 Fl Oz Vetiver Essential Oil for Skin Candle Making - 30ml**HIQILI**$7.76**4.2★948 rev](https://www.amazon.com/dp/B08YKFR1XH) [2**100% Pure Vetiver Essential Oil - 0.34 Fl Oz - Vetiver Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$9.88**4.2★2,468 rev](https://www.amazon.com/dp/B07FZZVQ6F) [3**Vetiver 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)**PHATOIL**$8.38**4.4★6,012 rev](https://www.amazon.com/dp/B0B8S31KQJ) [4**MAYJAM Vetiver Essential Oil 30ML Pure Vetiver Oil Essential Oils for Aromatherapy Candles Soaps(1.01FL.OZ)**MAYJAM**$5.82**4.4★17,844 rev](https://www.amazon.com/dp/B0BTHVKZCW) [5**Edens Garden Vetiver Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Skin Humidifiers Kid Safe 10 ml (.33 fl oz)**Edens Garden**$18.99**4.4★463 rev](https://www.amazon.com/dp/B0048KE63K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wuvezrub Vetiver Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Vetiver**Wuvezrub**$6.23**15 rev11mo ago](https://www.amazon.com/dp/B0FHWMCWGV) [**wusiyork Vetiver Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Vetiver**wusiyork**$4.38**25 rev1y ago](https://www.amazon.com/dp/B0FFBHFJS6) [**Wuvezrub Vetiver Essential Oils 60ML Pure Vetiver Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$8.35**19 rev1y ago](https://www.amazon.com/dp/B0F5MM8KM8) [**Vetiver Essential Oil Vetiver Oils for Diffuser Meditation Humidifier DIY Candles Soap Yoga Massage Gift Essential Oil GV77ZF Vetiver Fragrance Oil - 4 fl oz (120 ml)**GV77ZF**$9.59**3,820 rev1y ago](https://www.amazon.com/dp/B0D9B3P3ZF) [**Wuvezrub Vetiver Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Vetiver /1 Fl Oz**Wuvezrub**$6.78**116 rev2y ago](https://www.amazon.com/dp/B0D7BFHTVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAYJAM Premium Grade Vetiver Essential Oil - 100ML/3.38FL.OZ for Diffuser Aromatherapy Oils for Candles Soaps**MAYJAM**$9.38**4.4★**▲ 111%**](https://www.amazon.com/dp/B09JP1S5DW) [**Vetiver Root/Dried Khus-Khus/Vetiveria Zizanioides (50 Grams) Young Roots Not Aged Matured Roots Natural Herbal Coolant - Way4Organic (1 Pack)**WAY 4 ORGANIC W4O**$9.62**4.2★**▲ 104%**](https://www.amazon.com/dp/B0BNN7S8XQ) [**HIQILI 1 Fl Oz Vetiver Essential Oil for Skin Candle Making - 30ml**HIQILI**$7.76**4.2★**▲ 66%**](https://www.amazon.com/dp/B08YKFR1XH) [**Plant Therapy Organic Vetiver Essential Oil 5 mL (1/6 oz) Pure Undiluted Essential Oil Great for Meditation and DIY Natural Skin Care**Plant Therapy**$24.08**4.4★**▲ 58%**](https://www.amazon.com/dp/B01M7YH81H) [**Vetiver 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)**PHATOIL**$8.38**4.4★**▲ 53%**](https://www.amazon.com/dp/B0B8S31KQJ)
**~~View all trending →~~**
## **What buyers say about vetiver essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“Long lasting scent”*
**Quality-Overall**14%
*“Top Tier Quality at a Reasonable Price”*
**Value For Money**6%
*“Worth the purchase”*
**Soothing Effect**3%
*“Effective calming solution”*
**Thickness**2%
*“and medium dense consistency”*
**Leak-Proof**2%
*“didn't seem like it leaked”*
**Suitability Straight Hair**2%
*“It's good for your hair”*
**Moist/Dry**2%
*“good moisturizer”*
**Advertised Vs Actual Product**1%
*“Received as listed”*
**Efficiency**1%
*“it works fine”*
### **What buyers complain about **
**Smell**65%
*“Smells like chemicals”*
**Quality-Overall**4%
*“Amazon has complete lost any semblance quality control”*
**Thickness**3%
*“it's ridiculously thick”*
**Advertised Vs Actual Product**3%
*“The listing is a lie”*
**Strength**2%
*“Not very strong at all”*
**Ingredients-Overall**2%
*“That was not essential oil”*
**Moist/Dry**2%
*“product I received was dried out :/ not seeming fresh like Im use to when ordering vetiver root”*
**Flavor**2%
*“Aroma”*
**Dispensing Mechanism**2%
*“without a dropper its hard to dispense”*
**Value For Money**2%
*“its overpriced in not getting what I paid for”*
### **Top return reasons **
**Smell**68%
**Advertised Vs Actual Product**11%
**Leak-Proof**4%
**Size-Overall**2%
**Quality-Overall**2%
**Dispensing Mechanism**2%
**Oily/Greasy**1%
**Value For Money**1%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is vetiver essential oil profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the vetiver essential oil niche?**
- 18 brands and 376 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in vetiver essential oil?**
- Top complaints mined from reviews: Smell, Quality-Overall, Thickness. The return rate is 1.6%.
- **When does demand for vetiver essential oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vetiver essential oil niche?**
- Listings span $4.38–$90.20; the average listing price is $14.83 (sweet spot $15–$100). The average incumbent carries 2,486 reviews — the moat a new listing must climb.
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