---
title: "Vegan Vitamin D — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-vitamin-d"
last_updated: "2026-08-09T21:47:18.087Z"
locale: en
meta:
description: "Niche score 60/100 · $226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 60/100 · $226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Vegan Vitamin D — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan vitamin d**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 40Conversion 72Competition 78Returns 100Price range 73Avg price 79Brand share 83Review moat 19Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.44**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$5.44–$40.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$226K**
$226K/yr · 207K searches
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,280.52**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vegan vitamin d is a $226K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 60/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan vitamin d market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$247K–$329K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**658**
**Top-5 brand share**
**52%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**41%**
- DEVA11% - NATURELO11% - Sports Research11% - Igennus Healthcare Nutrition10% - NatureWise9% - WeightWorld7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-vitamin-d/trend)
## **Top vegan vitamin d search terms**
- **vegan vitamin d**47K/yr-2.4%7.6% conv. - **vitamin d vegan**38K/yr+6.0%5.5% conv. - **vegan vitamin d3**35K/yr+9.9%7.3% conv. - **vegan d3**27K/yr-3.9%9.2% conv. - **vitamin d3 vegan**18K/yr+23.7%5.2% conv. - **vegetarian vitamin d**7K/yr+58.1%1.6% conv. - **vitamin d plant based**5K/yr+104.4%0.8% conv. - **vegan d**5K/yr+120.6%0.9% conv. - **vitamin d3 plant based**5K/yr+91.1%1.5% conv. - **vitamin d for vegan**4K/yr+165.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-vitamin-d/search-terms)
## **Top vegan vitamin d products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$20K12%$27K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deva Vegan Vitamin D3 1000 IU Cholecalciferol Supplement with No Animal Ingredients Lichen Source 25 mcg 90 Tablets**DEVA**$9.83**4.8★1,244 rev](https://www.amazon.com/dp/B07N4BHYLW) [2**Sports Research Vegan D3 5000iu/125mcg with Coconut Oil - 60 Plantgels**Sports Research**$15.58**4.8★2,656 rev](https://www.amazon.com/dp/B07H8RC4BZ) [3**Igennus Natural Vegan Vitamin D3 1000IU Clean Label 365 Tablets**Igennus Healthcare Nutrition**$17.93**4.7★2,514 rev](https://www.amazon.com/dp/B07D4NLD4Z) [4![NatureWise Vegan Vitamin D3 5000iu (125 mcg) D3 from Lichen - Supports Immune Muscle Bone Health - High Absorption with Organic Cold-Pressed Olive Oil - Non-GMO - 60 Softgels[2-Month Supply]](https://m.media-amazon.com/images/I/31w75EB3hRL.jpg)**NatureWise Vegan Vitamin D3 5000iu (125 mcg) D3 from Lichen - Supports Immune Muscle Bone Health - High Absorption with Organic Cold-Pressed Olive Oil - Non-GMO - 60 Softgels\[2-Month Supply\]**NatureWise**$14.81**4.8★246 rev](https://www.amazon.com/dp/B09K4KVWBS) [5**WeightWorld High Potency Vitamin D3 5000 IU (125mcg) - D3 Vitamin for Bone Teeth Muscle & Immune Support - 240 Easy-to-Swallow Tablets 8-Month Supply Vegan Plant-Based VIT D3 Non-GMO**WeightWorld**$10.52**4.6★23,964 rev](https://www.amazon.com/dp/B0CW37HXYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Vegan Vitamin D3 (5 000 IU) 60 Capsules Gluten-Free GMO-Free**Nutricost**$9.87**14 rev4mo ago](https://www.amazon.com/dp/B0GTWJVVB5) [**WeightWorld High Potency Vitamin D3 5000 IU (125mcg) - D3 Vitamin for Bone Teeth Muscle & Immune Support - 240 Easy-to-Swallow Tablets 8-Month Supply Vegan Plant-Based VIT D3 Non-GMO**WeightWorld**$10.52**23,964 rev2y ago](https://www.amazon.com/dp/B0CW37HXYM) [**NATURELO Vitamin D3 2500 IU Joint Support & Bone Health 120 Count**NATURELO**$21.23**4,086 rev4y ago](https://www.amazon.com/dp/B0B4V74N5V) [![NatureWise Vegan Vitamin D3 5000iu (125 mcg) D3 from Lichen - Supports Immune Muscle Bone Health - High Absorption with Organic Cold-Pressed Olive Oil - Non-GMO - 60 Softgels[2-Month Supply]](https://m.media-amazon.com/images/I/31w75EB3hRL.jpg)**NatureWise Vegan Vitamin D3 5000iu (125 mcg) D3 from Lichen - Supports Immune Muscle Bone Health - High Absorption with Organic Cold-Pressed Olive Oil - Non-GMO - 60 Softgels\[2-Month Supply\]**NatureWise**$14.81**246 rev4y ago](https://www.amazon.com/dp/B09K4KVWBS) [**Future Kind Vitamin D3 2500 IU for Bone and Muscle Function Vitamin D Vegan Supplement from Plant Lichen Non-GMO Sugar Free Pure Vitamin D3 Promotes Natural Resilience 30 Capsules**Future Kind**$19.49**89 rev5y ago](https://www.amazon.com/dp/B0952QVKZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturalis Vegan Vitamin D3+K2 from Algae | 5000 IU D3 with 120mcg MK7 | Vegan Society Certified Sustainably Sourced Better Than Animal Derived | Better Support for Bone & Immune Health* | 60 Softgels**Naturalis**$12.72**4.7★**▲ 264%**](https://www.amazon.com/dp/B09R2LYZ86) [**Nutricost Vegan Vitamin D3 (5 000 IU) 60 Capsules Gluten-Free GMO-Free**Nutricost**$9.87**4.7★**▲ 262%**](https://www.amazon.com/dp/B0GTWJVVB5) [**Bronson Vitamin D3 5000 IU Certified Organic Vitamin D Supplement Non-GMO USDA Certified 90 Tablets**Bronson**$10.02**4.7★**▲ 256%**](https://www.amazon.com/dp/B01L83WZ1O) [**DEVA Vitamin D3 5000 IU Sunshine Supplement 125 mcg of Vegan D3 90-Count Bottle**DEVA**$20.57**4.8★**▲ 65%**](https://www.amazon.com/dp/B08F8Q4P9P) [**NATURELO Vitamin D3 2500 IU Joint Support & Bone Health 120 Count**NATURELO**$21.23**4.7★**▲ 49%**](https://www.amazon.com/dp/B0B4V74N5V)
**~~View all trending →~~**
## **What buyers say about vegan vitamin d**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**22%
*“natural vitamins”*
**Quality-Overall**18%
*“Great quality & easy to take”*
**Value For Money**8%
*“Great deal”*
**Ease Of Chewing/Swallowing**6%
*“Easy to Swallow”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Vegan/Organic**4%
*“The capsule itself is also vegan”*
**Taste-Overall**4%
*“Good Taste”*
**Ease Of Use**2%
*“Easy to use”*
**Dosage**2%
*“Product made dosing simple”*
**Nutritional Content**2%
*“Good Supplement”*
### **What buyers complain about **
**Vitamin**9%
*“vitamins taste bad”*
**Size-Overall**8%
*“Too big”*
**Dosage**7%
*“Too high a dosage”*
**Taste-Overall**7%
*“Not tasty”*
**Value For Money**4%
*“very expensive”*
**Side Effects**3%
*“Terrible Side Effects”*
**Smell**3%
*“my issue was they smelled like fish really bad”*
**Allergies**3%
*“It turns out I was highly allergic to almost all of the ingredients”*
**Functionality-Overall**2%
*“Doesnt work”*
**Advertised Vs Actual Product**1%
*“NOT WHAT EXPECTED”*
### **Top return reasons **
**Value For Money**31%
**Dosage**16%
**Vitamin**10%
**Flavor**7%
**Regulates Digestion**5%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Taste-Overall**3%
**Acid Regulator/Stomach Ache Relief**2%
## **Common questions**
- **Is vegan vitamin d profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 44 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the vegan vitamin d niche?**
- 30 brands and 658 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in vegan vitamin d?**
- Top complaints mined from reviews: Vitamin, Size-Overall, Dosage. The return rate is 0.0%.
- **When does demand for vegan vitamin d peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vegan vitamin d niche?**
- Listings span $5.44–$40.56; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 14,281 reviews — the moat a new listing must climb.
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