---
title: "vegan snacks — $5.4M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-snacks"
last_updated: "2026-07-20T19:48:27.784Z"
locale: en
meta:
description: "vegan snacks shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "vegan snacks shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "vegan snacks — $5.4M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **vegan snacks**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 22Conversion 43Competition 93Returns 100Price range 71Avg price 76Brand share 91Review moat 24Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$5.4M**
$5.4M/yr · 10.3M searches
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.03–$46.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,346.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vegan snacks is a $5.4M/yr Amazon United States market (10.3M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 71/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **500K–600K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$7.7M–$9.3M**
- units × avg price
- **Launch success**
- **94%**
- 15 of 16 new (360d)
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **120 days**
## **Competition**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**58 **▼falling
**Sellers**
**841**
**Top-5 brand share**
**44%**
Top 20: 77%
**Top-5 click share**
**22%**
Top 20: 50%
**Open market**
**52%**
- Quest21% - Catalina Crunch7% - Nature Valley7% - Pure Protein5% - The Only Bean4% - CRISP POWER4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
250K150KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-snacks/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$109K4%$218K6%$327K8%$435K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 104 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quest Nutrition Cheese Crackers Spicy Cheddar 10g of Protein Low Carb Made with Real Cheese Protein Snack 4 Count**Quest**$6.93**4.5★2,788 rev](https://www.amazon.com/dp/B0CFSQTWR3) [2**Catalina Crunch Protein Snack Mix Cheddar 5.25 oz Bag (Pack of 1)**Catalina Crunch**$5.43**4.2★1,662 rev](https://www.amazon.com/dp/B0BLTGD19Y) [3**Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**Quest**$24.30**4.3★11,227 rev](https://www.amazon.com/dp/B07J2MM23Z) [4**The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt) Healthy High Protein(11g) Keto Food Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack 0.9oz 10 Pack**The Only Bean**$13.86**4.4★17,173 rev](https://www.amazon.com/dp/B09FFXR2VV) [5**Nature Valley Oat and Nut Protein Granola Balls Peanut Butter and Chocolate Chip Protein Snacks 7.94 oz**Nature Valley**$6.30**3.2★250 rev](https://www.amazon.com/dp/B0FXBYNWLT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quest Nutrition Protein Chips Variety Pack Dill Pickle BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb Gluten Free 1.1 oz (Pack of 8)**Quest**$16.92**108 rev2mo ago](https://www.amazon.com/dp/B0GQJZ41LC) [**Catalina Crunch Protein Snack Mix - 10g Protein 2g Sugar per Snack Size Pouch - Good Source of Fiber - Gluten Free - Traditional - 1.23 oz pouch (Pack of 5)**Catalina Crunch**$7.32**36 rev3mo ago](https://www.amazon.com/dp/B0GVT7846X) [**Catalina Crunch Protein Snack Mix Parmesan Garlic 5.25 oz Bag (Pack of 1)**Catalina Crunch**$6.57**136 rev4mo ago](https://www.amazon.com/dp/B0GL9VBVMK) [**Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)**Quest**$19.43**146 rev4mo ago](https://www.amazon.com/dp/B0G8VDQLMC) [**Quest Nutrition Cheese Crackers Zesty Ranch Flavor 10g Protein 5g Net Carbs High Protein 4 Count**Quest**$8.10**98 rev4mo ago](https://www.amazon.com/dp/B0G8VKYB1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRISP POWER Protein Pretzels NEW Cinnamon Crunch 26G Protein High Protein Snack High Fiber Low Carb Crunchy Pretzel Snacks No Added Sugar 1.75 oz Bags 6 Pack Vegan Keto**CRISP POWER**$20.48**3.7★**▲ 367%**](https://www.amazon.com/dp/B0GHPVK6YS) [**Catalina Crunch Protein Snack Mix Parmesan Garlic 5.25 oz Bag (Pack of 1)**Catalina Crunch**$6.57**4.3★**▲ 360%**](https://www.amazon.com/dp/B0GL9VBVMK) [**Quest Nutrition Protein Chips Variety Pack Dill Pickle BBQ Cheddar & Sour Cream Sour Cream & Onion High Protein Low Carb Gluten Free 1.1 oz (Pack of 8)**Quest**$16.92**4.5★**▲ 359%**](https://www.amazon.com/dp/B0GQJZ41LC) [**Quest Nutrition Coated Candies Peanut Butter 1g Sugar 10g Protein 4g Net Carbs Gluten Free Keto Friendly 4 Count**Quest**$9.03**4.2★**▲ 350%**](https://www.amazon.com/dp/B0CYYV3X2G) [**Quest Cheesy Protein Crackers Variety Pack Zesty Ranch Cheddar Blast Spicy Cheddar High Protein Low Carb 12 Count (4 each flavor)**Quest**$19.43**4.5★**▲ 348%**](https://www.amazon.com/dp/B0G8VDQLMC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Delicious and addictive”*
**Nutritional Content**15%
*“packed with nutrients”*
**Flavor**9%
*“Lemon flavor”*
**Health Benefits-Overall**4%
*“Healthy Snack”*
**Quality-Overall**4%
*“Best quality”*
**Crispiness**3%
*“Crunchy Goodness”*
**Value For Money**3%
*“Very affordable”*
**Sweetness**2%
*“Perfectly sweet”*
**Freshness**2%
*“Arrived fresh”*
**Salt Content**2%
*“lightly salted”*
### **What buyers complain about **
**Taste-Overall**23%
*“chemical after taste”*
**Value For Money**8%
*“So expensive”*
**Flavor**6%
*“the flavor is gross”*
**Moist/Dry**5%
*“Bit dry”*
**Nutritional Content**4%
*“No nutrition”*
**Texture/Consistency-Overall**3%
*“Texture is off”*
**Salt Content**3%
*“They are salty”*
**Size-Overall**3%
*“big bars”*
**Stale/Rotten/Spoiled**3%
*“Almonds were stale”*
**Hard Feel**2%
*“Cookies were hard”*
### **Top return reasons **
**Taste-Overall**32%
**Flavor**10%
**Value For Money**9%
**Nutritional Content**4%
**Ingredients-Overall**4%
**Leak-Proof**4%
**Stale/Rotten/Spoiled**3%
**Advertised Vs Actual Product**3%
**Smell**3%
**Salt Content**3%
## **Common questions**
- **Is vegan snacks profitable to sell on Amazon United States?**
- The niche generates $5.4M/yr across 104 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the vegan snacks niche?**
- 58 brands and 841 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in vegan snacks?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for vegan snacks peak?**
- Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the vegan snacks niche?**
- Listings span $2.03–$46.71; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 6,346 reviews — the moat a new listing must climb.
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