---
title: "Vegan Protein Shake — $732K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-protein-shake"
last_updated: "2026-08-10T00:17:39.420Z"
locale: en
meta:
description: "Niche score 63/100 · $732K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $732K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Protein Shake — $732K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan protein shake**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 44Conversion 57Competition 70Returns 100Price range 80Avg price 95Brand share 25Review moat 26Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.89–$46.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$732K**
$732K/yr · 568K searches
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,895.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, vegan protein shake is a $732K/yr Amazon United States market (568K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan protein shake market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$802K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**618**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**8%**
- Orgain40% - OWYN Only What You Need27% - Premier Protein11% - Evolve10% - Ensure2% - Koia2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-protein-shake/trend)
## **Top vegan protein shake search terms**
- **vegan protein shake**202K/yr+0.8%2.9% conv. - **plant based protein shake**153K/yr+5.5%3.1% conv. - **orgain plant based protein shake**38K/yr+168.3%10.5% conv. - **vegan protein drink**26K/yr+0.6%3.1% conv. - **protein shake vegan**22K/yr+9.6%3.6% conv. - **plant protein shake**16K/yr+35.1%2.5% conv. - **orgain vegan protein shakes**12K/yr+69.0%10.5% conv. - **plant based protein drinks**9K/yr+95.1%2.5% conv. - **owyn protein shake vanilla**23K/yr-34.6%4.2% conv. - **owyn vanilla**12K/yr+29.7%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-protein-shake/search-terms)
## **Top vegan protein shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$29K8%$59K12%$88K16%$117K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Shake Creamy Chocolate - 20g Plant Based Protein Ready to Drink Fruits & Vegetables Gluten Free Kosher No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12)**Orgain**$33.17**4.3★3,695 rev](https://www.amazon.com/dp/B087XSL57C) [2**Orgain Organic Nutritional Vegan Protein Shake Smooth Chocolate - 16g Plant Based Protein Meal Replacement 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)**Orgain**$31.03**4.4★6,642 rev](https://www.amazon.com/dp/B00JTX7SH2) [3**Orgain Organic Nutritional Vegan Protein Shake Vanilla Bean - 16g Plant Based Protein Meal Replacement 21 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)**Orgain**$28.82**4.3★6,320 rev](https://www.amazon.com/dp/B00JTX7SHC) [4**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$26.91**4.5★896 rev](https://www.amazon.com/dp/B0F7BCY1J5) [5**OWYN Only What You Need Pro Elite Vanilla Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count**OWYN Only What You Need**$34.69**3.9★1,638 rev](https://www.amazon.com/dp/B08B7B3CF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**65 rev3mo ago](https://www.amazon.com/dp/B0GV56RZZD) [**Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle**Orgain**$31.73**96 rev5mo ago](https://www.amazon.com/dp/B0GJ7853YQ) [**ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)**ALOHA**$34.48**63 rev9mo ago](https://www.amazon.com/dp/B0FVB43ZSF) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$26.91**896 rev1y ago](https://www.amazon.com/dp/B0F7BCY1J5) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee 20g Protein 5g Sugar Coffee Beverage for Energy Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$25.87**827 rev1y ago](https://www.amazon.com/dp/B0F7BQ75F1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**3.7★**▲ 214%**](https://www.amazon.com/dp/B0GV56RZZD) [**Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle**Orgain**$31.73**4.6★**▲ 211%**](https://www.amazon.com/dp/B0GJ7853YQ) [**ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)**ALOHA**$34.48**4.4★**▲ 143%**](https://www.amazon.com/dp/B0FVB43ZSF) [**OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count**OWYN Only What You Need**$37.50**4.1★**▲ 98%**](https://www.amazon.com/dp/B08B2J4DKZ) [**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★**▲ 53%**](https://www.amazon.com/dp/B00J074W7Q)
**~~View all trending →~~**
## **What buyers say about vegan protein shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Smooth taste”*
**Nutritional Content**21%
*“Great amount of protein”*
**Flavor**8%
*“Best flavor”*
**Quality-Overall**4%
*“Excellent Product”*
**Vegan/Organic**4%
*“made with organic ingredients”*
**Value For Money**3%
*“Great value for the money”*
**Texture/Consistency-Overall**2%
*“Good texture”*
**Sweetness**2%
*“extremely sweet”*
**Ingredients-Overall**2%
*“Quality ingredients”*
**Ease Of Use**1%
*“easy to take”*
### **What buyers complain about **
**Taste-Overall**29%
*“Chalky tasting”*
**Value For Money**7%
*“Too expensive”*
**Nutritional Content**6%
*“Not to mention absolutely zero nutrition”*
**Flavor**5%
*“Flavor is NOT good”*
**Sweetness**4%
*“Flavor not sicky sweet”*
**Artificial Sweeteners**3%
*“Its sweetened with Stevia”*
**Texture/Consistency-Overall**2%
*“awful texture”*
**Dilute/Watery**2%
*“Very watery”*
**Allergies**2%
*“which is something Im allergic to”*
**Quality-Overall**2%
*“Quality has gone down”*
### **Top return reasons **
**Taste-Overall**51%
**Flavor**21%
**Leak-Proof**10%
**Scratch Resistance**4%
**Moist/Dry**4%
**Ingredients-Overall**4%
**Smell**2%
**Quality-Overall**1%
**Nutritional Content**1%
## **Common questions**
- **Is vegan protein shake profitable to sell on Amazon United States?**
- The niche generates $732K/yr across 34 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the vegan protein shake niche?**
- 13 brands and 618 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in vegan protein shake?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **When does demand for vegan protein shake peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vegan protein shake niche?**
- Listings span $7.89–$46.58; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 3,895 reviews — the moat a new listing must climb.
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