---
title: "Vegan Protein Powder — $13.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-protein-powder"
last_updated: "2026-08-10T08:10:55.816Z"
locale: en
meta:
description: "Niche score 57/100 · $13.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $13.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Protein Powder — $13.8M/yr Amazon US Niche (2026) - Flapen"
---
# **vegan protein powder**
**Worth a look**
Shows a $13.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 79Competition 22Returns 100Price range 95Avg price 95Brand share 0Review moat 19Quality gap 63
**Market size**
**Incredible****$13.8M**
$13.8M/yr · 6.1M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.36**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.84–$42.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****14,274.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan protein powder is a $13.8M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan protein powder market data**
- **Units sold / yr**
- **500K–600K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$14.2M–$17.0M**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**601**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Orgain85% - Vega7% - OWYN Only What You Need3% - EarthChimp2% - Truvani2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
250K150KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-protein-powder/trend)
## **Top vegan protein powder search terms**
- **orgain organic protein powder**1.2M/yr+13.4%11.9% conv. - **vegan protein powder**1.2M/yr-12.4%2.5% conv. - **plant based protein powder**543K/yr-9.1%2.6% conv. - **organic protein powder**560K/yr-14.5%4.1% conv. - **orgain**477K/yr+11.8%4.7% conv. - **orgain protein powder**363K/yr-8.4%8.3% conv. - **vegan protein**298K/yr+1.9%1.6% conv. - **plant protein powder**271K/yr-0.8%2.9% conv. - **vega protein powder**179K/yr+14.2%3.0% conv. - **dairy free protein powder**146K/yr-2.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-protein-powder/search-terms)
## **Top vegan protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.4M20%$2.8M30%$4.2M40%$5.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q) [2**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$27.69**4.5★64,742 rev](https://www.amazon.com/dp/B00J074W94) [3**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**4.6★36,451 rev](https://www.amazon.com/dp/B07PXNNFGT) [4**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★9,688 rev](https://www.amazon.com/dp/B07PVKBGV3) [5**Orgain Organic 30g Vegan Plant Protein Powder Vanilla 9g EAAs + BCAAs High Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$32.75**4.4★2,526 rev](https://www.amazon.com/dp/B085B58NB4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**1,367 rev1y ago](https://www.amazon.com/dp/B0DDQHLWFN) [**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$21.32**1,158 rev1y ago](https://www.amazon.com/dp/B0CV8RTDYX) [**Vega Essential Protein 25g Plant Based Protein Powder Creamy Vanilla Vegan for a Dairy-Free Vanilla Shake Large Tub 32.5oz (20 Servings)**Vega**$22.06**3,865 rev3y ago](https://www.amazon.com/dp/B0BRM7MB3Y) [**Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)**Vega**$21.32**920 rev3y ago](https://www.amazon.com/dp/B0BRMHJK9R) [**Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$29.66**3,572 rev4y ago](https://www.amazon.com/dp/B09SJ4WJNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Vanilla)**EarthChimp**$42.42**4.5★**▲ 52%**](https://www.amazon.com/dp/B07HCGMWFL) [**Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)**Vega**$21.32**4.3★**▲ 38%**](https://www.amazon.com/dp/B0BRMHJK9R) [**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)**Orgain**$18.84**4.5★**▲ 20%**](https://www.amazon.com/dp/B01BGQ1HMQ) [**Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$21.32**4.1★**▲ 15%**](https://www.amazon.com/dp/B0CV8RTDYX) [**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$27.69**4.5★**— 7%**](https://www.amazon.com/dp/B00J074W94)
**~~View all trending →~~**
## **What buyers say about vegan protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Delicious smoothie”*
**Nutritional Content**19%
*“Good nutrition”*
**Flavor**8%
*“Amazing flavor”*
**Vegan/Organic**6%
*“Vegan protein amazing”*
**Quality-Overall**5%
*“Reliable product”*
**Solubility**3%
*“Mixes well”*
**Ingredients-Overall**3%
*“No garbage ingredients”*
**Blend/Ratio**3%
*“Very blendable”*
**Value For Money**3%
*“Great value”*
**Sweetness**2%
*“Sweet tasting”*
### **What buyers complain about **
**Taste-Overall**28%
*“Chalky taste”*
**Flavor**7%
*“Absolutely disgusting flavor”*
**Nutritional Content**6%
*“doesnt even have lots of protein”*
**Texture/Consistency-Overall**6%
*“Texture is gritty”*
**Sweetness**5%
*“If excessive sweetness is an issue for you”*
**Value For Money**4%
*“Not worth it”*
**Artificial Sweeteners**3%
*“Artificial sweetener”*
**Solubility**1%
*“Does not dissolve”*
**Ingredients-Overall**1%
*“Product may contain harmful chemicals”*
**Allergies**1%
*“a bad reaction”*
### **Top return reasons **
**Product Condition**100%
## **Common questions**
- **Is vegan protein powder profitable to sell on Amazon United States?**
- The niche generates $13.8M/yr across 15 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the vegan protein powder niche?**
- 5 brands and 601 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vegan protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for vegan protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vegan protein powder niche?**
- Listings span $18.84–$42.42; the average listing price is $28.36 (sweet spot $15–$100). The average incumbent carries 14,274 reviews — the moat a new listing must climb.
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