---
title: "Vegan Protein Powder Unflavored — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-protein-powder-unflavored"
last_updated: "2026-08-10T00:22:02.529Z"
locale: en
meta:
description: "Niche score 47/100 · $137K/yr market · 156K searches/yr · $29.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $137K/yr market · 156K searches/yr · $29.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Protein Powder Unflavored — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan protein powder unflavored**
**Skip it**
A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 36Conversion 37Competition 16Returns 100Price range 91Avg price 95Brand share 31Review moat 22Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.79**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.49–$57.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$137K**
$137K/yr · 156K searches
**Review moat**
**Bad****9,892.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vegan protein powder unflavored is a $137K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan protein powder unflavored market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$179K–$238K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**582**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**9%**
- Orgain51% - Garden of Life12% - Anthony's11% - NAKED8% - BetterBody Foods5% - Truvani4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-protein-powder-unflavored/trend)
## **Top vegan protein powder unflavored search terms**
- **vegan protein powder unflavored**19K/yr+9.4%3.4% conv. - **unflavored vegan protein powder**16K/yr-4.8%3.4% conv. - **plant based protein powder unflavored**12K/yr-9.7%3.9% conv. - **unflavored plant protein powder**12K/yr-10.5%3.4% conv. - **plant protein powder unflavored**10K/yr-0.2%3.2% conv. - **organic protein powder unflavored**10K/yr+13.3%3.5% conv. - **orgain unflavored protein powder**8K/yr+11.2%10.7% conv. - **organic unflavored protein powder**7K/yr+8.1%1.6% conv. - **unflavored plant based protein powder**7K/yr+18.2%2.4% conv. - **orgain organic protein powder unflavored**6K/yr+28.8%13.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-protein-powder-unflavored/search-terms)
## **Top vegan protein powder unflavored products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$41K45%$62K60%$82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb**Orgain**$25.78**4.3★7,715 rev](https://www.amazon.com/dp/B01FNVHGHK) [2**Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings**Garden of Life**$32.37**4.1★7,135 rev](https://www.amazon.com/dp/B0031JK96C) [3**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas**Anthony's**$22.33**4.4★8,178 rev](https://www.amazon.com/dp/B01COARRFE) [4**BetterBody Foods Vegan Protein Powder Unflavored Organic Plant Protein Isolate 12.7 OZ**BetterBody Foods**$12.49**4.3★1,193 rev](https://www.amazon.com/dp/B06X92NGVM) [5**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★10,373 rev](https://www.amazon.com/dp/B00NBIUGA2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)**NATURE TARGET**$18.48**44 rev11mo ago](https://www.amazon.com/dp/B0FLXFGGSD) [**Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)**Complement**$29.37**266 rev3y ago](https://www.amazon.com/dp/B0BS1T9G2X) [**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**239 rev3y ago](https://www.amazon.com/dp/B0BFBVKKBY) [**SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)**FOLONA**$35.77**1,455 rev5y ago](https://www.amazon.com/dp/B08H8FZHJ4) [**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**10,373 rev8y ago](https://www.amazon.com/dp/B0787RBSF8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)**NATURE TARGET**$18.48**4.0★**▲ 262%**](https://www.amazon.com/dp/B0FLXFGGSD) [**NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings**NAKED**$20.02**4.2★**▲ 150%**](https://www.amazon.com/dp/B0787RBSF8) [**Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)**Complement**$29.37**4.0★**▲ 123%**](https://www.amazon.com/dp/B0BS1T9G2X) [**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**4.4★**▲ 60%**](https://www.amazon.com/dp/B0BFBVKKBY) [**NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings**NAKED**$57.62**4.2★**▲ 45%**](https://www.amazon.com/dp/B00NBIUGA2)
**~~View all trending →~~**
## **What buyers say about vegan protein powder unflavored**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**23%
*“excellent amount of protein”*
**Taste-Overall**14%
*“Amazing taste”*
**Quality-Overall**9%
*“Best quality”*
**Flavor**7%
*“Excellent flavor”*
**Vegan/Organic**6%
*“Great vegan protein”*
**Blend/Ratio**4%
*“Blends well”*
**Value For Money**4%
*“Great buy”*
**Solubility**4%
*“It mixes great”*
**Ingredients-Overall**2%
*“has clean ingredients”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**28%
*“Gross taste”*
**Flavor**8%
*“Neutral flavor”*
**Nutritional Content**6%
*“doesnt even have lots of protein”*
**Texture/Consistency-Overall**6%
*“very grainy texture”*
**Sweetness**3%
*“an odd chemical like sweetness too”*
**Solubility**3%
*“Does not disolve”*
**Value For Money**3%
*“Waste of money”*
**Artificial Sweeteners**2%
*“Very chalky and artificial sweetener tasting”*
**Dilute/Watery**1%
*“its so watery”*
**Bitter**1%
*“chalky and bitter”*
## **Common questions**
- **Is vegan protein powder unflavored profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the vegan protein powder unflavored niche?**
- 9 brands and 582 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vegan protein powder unflavored?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for vegan protein powder unflavored peak?**
- Demand peaks in Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the vegan protein powder unflavored niche?**
- Listings span $12.49–$57.62; the average listing price is $29.79 (sweet spot $15–$100). The average incumbent carries 9,892 reviews — the moat a new listing must climb.
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