---
title: "Vegan Protein Powder Chocolate — $472K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-protein-powder-chocolate"
last_updated: "2026-08-10T10:19:43.898Z"
locale: en
meta:
description: "Niche score 49/100 · $472K/yr market · 250K searches/yr · $25.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $472K/yr market · 250K searches/yr · $25.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Protein Powder Chocolate — $472K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan protein powder chocolate**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 23Conversion 77Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 21Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.97–$39.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$472K**
$472K/yr · 250K searches
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,597.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan protein powder chocolate is a $472K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan protein powder chocolate market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$763K–$1.0M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**592**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Orgain74% - Purely Inspired12% - Vega8% - OWYN Only What You Need3% - EarthChimp3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-protein-powder-chocolate/trend)
## **Top vegan protein powder chocolate search terms**
- **orgain chocolate protein powder**53K/yr-24.9%16.2% conv. - **vegan chocolate protein powder**18K/yr+18.6%3.5% conv. - **orgain chocolate**16K/yr+9.0%7.2% conv. - **vegan protein powder chocolate**17K/yr+1.8%3.4% conv. - **organic chocolate protein powder**14K/yr+2.5%4.1% conv. - **organic protein powder chocolate**13K/yr-1.9%4.8% conv. - **purely inspired organic protein**16K/yr-4.8%11.7% conv. - **chocolate vegan protein powder**11K/yr+13.9%3.7% conv. - **orgain organic protein powder chocolate**15K/yr-19.5%14.5% conv. - **pea protein powder chocolate**9K/yr+33.2%2.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-protein-powder-chocolate/search-terms)
## **Top vegan protein powder chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$71K30%$142K45%$213K60%$283K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$27.69**4.5★64,742 rev](https://www.amazon.com/dp/B00J074W94) [2**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★9,688 rev](https://www.amazon.com/dp/B07PVKBGV3) [3**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb**Orgain**$18.31**4.5★3,171 rev](https://www.amazon.com/dp/B01BGQ1HF8) [4**Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free**Purely Inspired**$17.97**4.2★13,375 rev](https://www.amazon.com/dp/B00K0FTJ1Q) [5**Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)**Vega**$21.32**4.3★920 rev](https://www.amazon.com/dp/B0BRMHJK9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)**Vega**$21.32**920 rev3y ago](https://www.amazon.com/dp/B0BRMHJK9R) [**Orgain Organic Simple Vegan Protein Powder Chocolate - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)**Orgain**$23.21**2,432 rev6y ago](https://www.amazon.com/dp/B088STMCYJ) [**Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$30.01**1,415 rev6y ago](https://www.amazon.com/dp/B085B5F6GD) [**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**9,688 rev7y ago](https://www.amazon.com/dp/B07PVKBGV3) [**EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)**EarthChimp**$39.88**3,572 rev7y ago](https://www.amazon.com/dp/B07BBTQ7T9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OWYN Only What You Need Chocolate Flavored Protein Powder 20g Protein 4g Sugar 3g Fiber Dairy Free Plant Based Protein Powder 1.1LB**OWYN Only What You Need**$18.78**4.4★**▲ 114%**](https://www.amazon.com/dp/B0787GY484) [**Orgain Organic 30g Vegan Protein Powder Chocolate 9g EAAs + BCAAs Plant Protein 6g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$30.01**4.4★**▲ 71%**](https://www.amazon.com/dp/B085B5F6GD) [**EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Chocolate)**EarthChimp**$39.88**4.5★**▲ 55%**](https://www.amazon.com/dp/B07BBTQ7T9) [**Purely Inspired Plant-Based Protein Powder for Men & Women Creamy French Vanilla (16 Servings) - Vegan & Organic - 20g of Pea Protein Powder for Smoothies & Shakes - Dairy-Free & Gluten-Free**Purely Inspired**$17.97**4.2★**▲ 23%**](https://www.amazon.com/dp/B00K0FTJ1Q) [**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 7g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb**Orgain**$18.31**4.5★**▲ 16%**](https://www.amazon.com/dp/B01BGQ1HF8)
**~~View all trending →~~**
## **What buyers say about vegan protein powder chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“No funny taste”*
**Nutritional Content**19%
*“Very good protein”*
**Flavor**9%
*“Rich flavor”*
**Vegan/Organic**5%
*“its organic”*
**Quality-Overall**5%
*“it turns out a quality shake every time”*
**Solubility**4%
*“Its easy to mix”*
**Value For Money**3%
*“awesome price”*
**Ingredients-Overall**3%
*“Clean Ingredients, Great Taste”*
**Blend/Ratio**2%
*“Blended easily”*
**Sweetness**2%
*“The taste is sweet”*
### **What buyers complain about **
**Taste-Overall**28%
*“Bad tasting”*
**Flavor**7%
*“Bad flavor”*
**Texture/Consistency-Overall**6%
*“The texture is also very gritty”*
**Nutritional Content**5%
*“It also has too many calories for the smount of protein compared to other products”*
**Sweetness**4%
*“Undrinkable--too sweet”*
**Artificial Sweeteners**3%
*“I taste artificial sweetener more than anything else”*
**Value For Money**3%
*“a waste of money”*
**Ingredients-Overall**2%
*“Ingredients on the chocolate listing are not complete”*
**Size-Overall**1%
*“I 2as a bit surprised of how small the container is”*
**Advertised Vs Actual Product**1%
*“Amount of product not as advertised”*
### **Top return reasons **
**Product Condition**100%
## **Common questions**
- **Is vegan protein powder chocolate profitable to sell on Amazon United States?**
- The niche generates $472K/yr across 11 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the vegan protein powder chocolate niche?**
- 5 brands and 592 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vegan protein powder chocolate?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for vegan protein powder chocolate peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the vegan protein powder chocolate niche?**
- Listings span $17.97–$39.88; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 10,597 reviews — the moat a new listing must climb.
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