---
title: "Vegan Probiotic — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-probiotic"
last_updated: "2026-08-06T19:53:24.560Z"
locale: en
meta:
description: "Niche score 52/100 · $56K/yr market · 44K searches/yr · $21.98 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $56K/yr market · 44K searches/yr · $21.98 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Probiotic — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan probiotic**
**Worth a look**
Shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.
Market size 14Growth 23Conversion 65Competition 65Returns 100Price range 82Avg price 92Brand share 79Review moat 20Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.72–$57.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,518.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$56K**
$56K/yr · 44K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vegan probiotic is a $56K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan probiotic market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**669**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**38%**
- DEVA19% - NOW Foods14% - Physician's CHOICE9% - Garden of Life7% - Sports Research6% - MARYRUTH'S6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-probiotic/trend)
## **Top vegan probiotic search terms**
- **vegan probiotic**23K/yr-3.2%6.1% conv. - **vegan probiotics**11K/yr+36.0%3.6% conv. - **probiotic vegan**3K/yr-8.9%6.5% conv. - **probiotics vegan**2K/yr+3.7%6.9% conv. - **probiotics for women vegan**2K/yr-28.6%6.6% conv. - **vegan probiotics womens**4K/yr-88.2%6.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-probiotic/search-terms)
## **Top vegan probiotic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 50 Veg Capsules**NOW Foods**$14.29**4.6★14,922 rev](https://www.amazon.com/dp/B002S1U7RU) [2**Deva Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules**DEVA**$16.05**4.6★897 rev](https://www.amazon.com/dp/B01DTIA2UM) [3**DEVA Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules (Pack of 2)**DEVA**$28.84**4.6★897 rev](https://www.amazon.com/dp/B0CQKDVV8T) [4**Raw Flora Probiotics with Prebiotics | 50 Billion CFU**Raw Flora**$8.65**4.6★99 rev](https://www.amazon.com/dp/B0FKC4B8WB) [5**Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 30ct**Physician's CHOICE**$23.28**4.6★143,751 rev](https://www.amazon.com/dp/B079H53D2B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Raw Flora Probiotics with Prebiotics | 50 Billion CFU**Raw Flora**$8.65**99 rev12mo ago](https://www.amazon.com/dp/B0FKC4B8WB) [**Future Kind Vegan Probiotics for Women and Men - 30 Billion CFUs Probiotics for Digestive Support (30 Adult Probiotic Capsules) No GMOs Daily Probiotic Supplements from 42 Fruits & Vegetables**Future Kind**$26.53**7 rev1y ago](https://www.amazon.com/dp/B0DVCF8X7F) [**Raw Flora Probiotics with Prebiotics | 30 Billion CFU**Nature's Truth**$7.10**90 rev1y ago](https://www.amazon.com/dp/B0DMFNDLNH) [**Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)**Seed**$57.15**7,489 rev2y ago](https://www.amazon.com/dp/B0CMJR4XGR) [**DEVA Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules (Pack of 2)**DEVA**$28.84**897 rev2y ago](https://www.amazon.com/dp/B0CQKDVV8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raw Flora Probiotics with Prebiotics | 50 Billion CFU**Raw Flora**$8.65**4.6★**▲ 357%**](https://www.amazon.com/dp/B0FKC4B8WB) [**Future Kind Vegan Probiotics for Women and Men - 30 Billion CFUs Probiotics for Digestive Support (30 Adult Probiotic Capsules) No GMOs Daily Probiotic Supplements from 42 Fruits & Vegetables**Future Kind**$26.53**5.0★**▲ 316%**](https://www.amazon.com/dp/B0DVCF8X7F) [**Raw Flora Probiotics with Prebiotics | 30 Billion CFU**Nature's Truth**$7.10**4.4★**▲ 152%**](https://www.amazon.com/dp/B0DMFNDLNH) [**DEVA Vegan Probiotic with FOS Prebiotics Supplement - 2 Billion CFU with 100 MG of Prebiotics Per Serving for Men & Women - Non-Dairy Gluten Free - Naturally Shelf Stable - 90 Capsules (Pack of 2)**DEVA**$28.84**4.6★**▲ 137%**](https://www.amazon.com/dp/B0CQKDVV8T) [**Ora Organic Vegan Probiotic and Prebiotic Capsules | 16 Billion Probiotics + Organic Prebiotics Dairy-Free Gluten-Free for Sensitive Stomachs- 1 Month Supply (60 Capsules)**Ora Organic**$36.26**4.4★**▲ 134%**](https://www.amazon.com/dp/B015M3Y0JG)
**~~View all trending →~~**
## **What buyers say about vegan probiotic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Very Good product and Amazing results”*
**Nutritional Content**13%
*“Best Probiotic Ever”*
**Regulates Digestion**13%
*“Excellent for digestive health”*
**Efficiency**8%
*“Works Well”*
**Value For Money**6%
*“Fair price”*
**Acid Regulator/Stomach Ache Relief**6%
*“Helps with stomach issues”*
**Advertised Vs Actual Product**4%
*“Arrived as described”*
**Taste-Overall**3%
*“No weird taste”*
**Ease Of Chewing/Swallowing**3%
*“They have a nice chewy”*
**Ease Of Use**2%
*“Easy to Take”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Start slow”*
**Value For Money**13%
*“High price”*
**Regulates Digestion**11%
*“digestive issues for quite some time”*
**Acid Regulator/Stomach Ache Relief**10%
*“Made me very bloated”*
**Side Effects**5%
*“Bad side effects”*
**Dosage**3%
*“Dosage is too high”*
**Taste-Overall**3%
*“Disgusting taste”*
**Allergies**2%
*“Severe allergic reaction”*
**Nutritional Content**2%
*“Did not provide wholesome women's health”*
**Pain Relief-Overall**2%
*“in a lot of pain”*
### **Top return reasons **
**Functionality-Overall**20%
**Value For Money**17%
**Side Effects**10%
**Certifications**7%
**Acid Regulator/Stomach Ache Relief**5%
**Regulates Digestion**5%
**Joint Pain**4%
**Quality-Overall**3%
**Ease Of Cleaning**2%
**Size-Overall**2%
## **Common questions**
- **Is vegan probiotic profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vegan probiotic niche?**
- 26 brands and 669 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in vegan probiotic?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Regulates Digestion. The return rate is 0.0%.
- **When does demand for vegan probiotic peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vegan probiotic niche?**
- Listings span $6.72–$57.15; the average listing price is $21.98 (sweet spot $15–$100). The average incumbent carries 13,518 reviews — the moat a new listing must climb.
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