---
title: "Vegan Multivitamins — $386K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-multivitamins"
last_updated: "2026-08-06T19:02:12.818Z"
locale: en
meta:
description: "Niche score 58/100 · $386K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $386K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Multivitamins — $386K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan multivitamins**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 54Conversion 64Competition 60Returns 100Price range 76Avg price 93Brand share 42Review moat 23Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.29–$36.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$386K**
$386K/yr · 306K searches
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,215.34**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vegan multivitamins is a $386K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan multivitamins market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$335K–$447K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#581**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**626**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**16%**
- DEVA43% - Vegan Vitality11% - Future Kind10% - NATURELO9% - Garden of Life7% - Amazon Basics5% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +26.6% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-multivitamins/trend)
## **Top vegan multivitamins search terms**
- **vegan multivitamin**72K/yr+16.9%6.5% conv. - **vegan multivitamins for women**34K/yr+5.3%4.3% conv. - **deva vegan multivitamins**22K/yr+36.5%10.4% conv. - **vegan vitamins**27K/yr+19.9%4.2% conv. - **deva**20K/yr+28.0%0.4% conv. - **vegan supplement**13K/yr+20.3%2.3% conv. - **vegan womens multivitamin**11K/yr+24.0%2.6% conv. - **deva multivitamin**9K/yr+33.0%8.1% conv. - **multivitamin for women vegan**10K/yr+40.6%2.3% conv. - **vegetarian multivitamin**10K/yr+44.5%2.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-multivitamins/search-terms)
## **Top vegan multivitamins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$31K12%$46K16%$62K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEVA Vegan Multivitamin & Mineral Supplement with Iron 2-Pack Spirulina Chlorella Ashwagandha Broccoli & More 90 Coated Tablets Each**DEVA**$23.19**4.7★3,845 rev](https://www.amazon.com/dp/B001GAOHVG) [2**Deva Vegan Multivitamin & Mineral Supplement Tiny Tablets Easy to Swallow 90 Tablets**DEVA**$8.62**4.6★2,605 rev](https://www.amazon.com/dp/B002F86LNK) [3**Vegan Vitality Multivitamins & Minerals for Women and Men with High Strength Vitamin B12 D3 & K2. 180 Vegan Multivitamin Tablets - 6 Months Supply. Vitamins for Vegans. Women Multivitamin**Vegan Vitality**$26.06**4.6★8,052 rev](https://www.amazon.com/dp/B07MK5BBGN) [4**Future Kind 3 in 1 Daily Multivitamin - for Energy Clarity Active Wellness Support with B12 D3 and Algal Omega-3 - Essential Vegan Multivitamin for Women & Men - Tiny Citrus Softgels (60 Count)**Future Kind**$29.39**4.6★425 rev](https://www.amazon.com/dp/B08YZ6SMKZ) [5**Future Kind Vegan Multivitamins Complete - 42-in-1 Vegan Multivitamins for Women & Men with Enzymes B12 Zinc & Probiotics for Digestion (90 tabs in Recycled Bottle)**Future Kind**$28.29**4.5★205 rev](https://www.amazon.com/dp/B09RQGJGND)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vimerson Health Vegan Multivitamin for Women and Men: Vitamins Chelated Minerals and Bioavailable D3 for Focus and Energy Support Daily Womens and Mens Multivitamins & Multiminerals 90 Tablets**Vimerson Health**$22.00**225 rev2y ago](https://www.amazon.com/dp/B0CC9BTHCQ) [**MARYRUTHS Organic Multivitamin Gummies for Women Hair & Skin Health 60ct**MARYRUTH'S**$21.84**2,235 rev3y ago](https://www.amazon.com/dp/B0BGMDNJ4P) [**Ritual Womens 18+ Multivitamin - USP Verified - 60 Capsules - 30 Servings**Ritual**$33.06**4,693 rev4y ago](https://www.amazon.com/dp/B09W35DHLH) [**Future Kind Vegan Multivitamins Complete - 42-in-1 Vegan Multivitamins for Women & Men with Enzymes B12 Zinc & Probiotics for Digestion (90 tabs in Recycled Bottle)**Future Kind**$28.29**205 rev4y ago](https://www.amazon.com/dp/B09RQGJGND) [**Future Kind 3 in 1 Daily Multivitamin - for Energy Clarity Active Wellness Support with B12 D3 and Algal Omega-3 - Essential Vegan Multivitamin for Women & Men - Tiny Citrus Softgels (60 Count)**Future Kind**$29.39**425 rev5y ago](https://www.amazon.com/dp/B08YZ6SMKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEVA Vegan Iron-Free Multivitamin & Mineral Supplement 2-Pack Vitamin C D2 E & B-Complex Biotin 90 Tiny Tablets Each**DEVA**$15.99**4.6★**▲ 77%**](https://www.amazon.com/dp/B014Q90IL6) [**Nutricost Multivitamin with Probiotics 120 Vegetarian Capsules**Nutricost**$13.76**4.6★**▲ 67%**](https://www.amazon.com/dp/B01JQBKJ72) [**DEVA Vegan Multivitamin and Mineral Supplement - One Daily Vitamin Formula with Greens - Iron Free - 90 Coated Tablets (Pack of 2)**DEVA**$23.86**4.6★**▲ 43%**](https://www.amazon.com/dp/B08Q7FPMJB) [**DEVA Vegan Multivitamin & Mineral Supplement with Iron 2-Pack Spirulina Chlorella Ashwagandha Broccoli & More 90 Coated Tablets Each**DEVA**$24.77**4.7★**▲ 33%**](https://www.amazon.com/dp/B01NCWTVP5) [**NATURELO Mens Multivitamins - One Daily Multivitamin for Men with Vitamins Minerals & Organic Whole Foods Boost Energy & Health Non-GMO 120 Vegetarian Capsules**NATURELO**$35.82**4.6★**▲ 33%**](https://www.amazon.com/dp/B01MA5K82Q)
**~~View all trending →~~**
## **What buyers say about vegan multivitamins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**28%
*“Good vitamin supplement”*
**Taste-Overall**13%
*“Good taste”*
**Quality-Overall**10%
*“For the price, the quality is excellent and consistent”*
**Value For Money**6%
*“Great value”*
**Ease Of Chewing/Swallowing**4%
*“Easy to swallow”*
**Vegan/Organic**4%
*“Very Good Vegan Supplement”*
**Flavor**3%
*“Natural flavors”*
**Energy Level**3%
*“give good energy”*
**Advertised Vs Actual Product**2%
*“As described”*
**Acid Regulator/Stomach Ache Relief**1%
*“No stomach upset at all”*
### **What buyers complain about **
**Taste-Overall**13%
*“doesnt taste that great”*
**Vitamin**12%
*“The smell of these vitamins are horrific”*
**Sour**5%
*“Extremely sour”*
**Smell**4%
*“The smell is unbearable”*
**Side Effects**4%
*“made me nauseous”*
**Size-Overall**3%
*“And they are huge”*
**Value For Money**2%
*“more expensive”*
**Ease Of Chewing/Swallowing**2%
*“hard to swallow”*
**Sweetness**2%
*“given the weird sweetness”*
**Flavor**2%
*“Flavor not good”*
### **Top return reasons **
**Vitamin**27%
**Smell**14%
**Taste-Overall**11%
**Ingredients-Overall**9%
**Stress/Anxiety**7%
**Functionality-Overall**7%
**Dosage**5%
**Side Effects**5%
**Value For Money**5%
**Acid Regulator/Stomach Ache Relief**5%
## **Common questions**
- **Is vegan multivitamins profitable to sell on Amazon United States?**
- The niche generates $386K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the vegan multivitamins niche?**
- 16 brands and 626 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in vegan multivitamins?**
- Top complaints mined from reviews: Taste-Overall, Vitamin, Sour. The return rate is 0.0%.
- **When does demand for vegan multivitamins peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the vegan multivitamins niche?**
- Listings span $8.29–$36.87; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 7,215 reviews — the moat a new listing must climb.
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