---
title: "Vegan Mass Gainer — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-mass-gainer"
last_updated: "2026-08-10T13:23:17.084Z"
locale: en
meta:
description: "Niche score 39/100 · $56K/yr market · 40K searches/yr · $64.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $56K/yr market · 40K searches/yr · $64.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Mass Gainer — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan mass gainer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 27Competition 17Returns 100Price range 95Avg price 88Brand share 0Review moat 46Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$38.12–$84.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$64.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,877.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$56K**
$56K/yr · 40K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, vegan mass gainer is a $56K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan mass gainer market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$65K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- NAKED80% - IRONVEGAN7% - Gorilla Gulps5% - RIVAL NUTRITION4% - Dymatize4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-mass-gainer/trend)
## **Top vegan mass gainer search terms**
- **vegan mass gainer**17K/yr-10.8%1.9% conv. - **vegan weight gainer**7K/yr-0.2%1.8% conv. - **naked mass vegan**4K/yr-3.6%7.9% conv. - **dairy free weight gainer**5K/yr-15.9%0.5% conv. - **organic weight gainer**4K/yr+5.9%0.6% conv. - **vegan mass gainer protein powder**3K/yr-59.9%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-mass-gainer/search-terms)
## **Top vegan mass gainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$17K45%$25K60%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NAKED Vegan Mass - Natural Vegan Weight Gainer Protein Powder - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings**NAKED**$69.62**4.2★1,958 rev](https://www.amazon.com/dp/B07XTQKYG1) [2**NAKED Vegan Mass - Vanilla Vegan Weight Gainer - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings**NAKED**$69.59**4.2★1,768 rev](https://www.amazon.com/dp/B083VTWMP8) [3**Ironvegan Gainer Vanilla Protein Powder 2500 GR**IRONVEGAN**$67.23**4.1★554 rev](https://www.amazon.com/dp/B078SYZ2F2) [4**NAKED Vegan Mass - Chocolate Peanut Butter - 1 290 Calories Nothing Artificial All Natural Chocolate PB Weight Gainer Protein Powder Non-GMO Soy & Gluten Free - 8LB Bulk - 11 Servings**NAKED**$69.78**4.0★142 rev](https://www.amazon.com/dp/B0CLM66QPM) [5**Gorilla Gulps Mocha Vegan Mass Gainer 5 lb Natural High Calorie Protein Powder GMO Gluten Dairy & Soy Free. No Artificial Ingredients 530 Calories 18 Servings**Gorilla Gulps**$84.60**4.2★51 rev](https://www.amazon.com/dp/B08GL4Z7P3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RIVAL NUTRITION Clean Gainer Chocolate Fudge High-Protein Lean Gainer Powder I 5 Lb 15 Servings I 580 Calories 30g Protein 101g Multi-Source Carbs Per Serving I Natural Flavors Clean Ingredients**RIVAL NUTRITION**$38.12**46 rev1y ago](https://www.amazon.com/dp/B0F9QWRZDB) [**NAKED Vegan Mass - Chocolate Peanut Butter - 1 290 Calories Nothing Artificial All Natural Chocolate PB Weight Gainer Protein Powder Non-GMO Soy & Gluten Free - 8LB Bulk - 11 Servings**NAKED**$69.78**142 rev2y ago](https://www.amazon.com/dp/B0CLM66QPM) [**Gorilla Gulps Mocha Vegan Mass Gainer 5 lb Natural High Calorie Protein Powder GMO Gluten Dairy & Soy Free. No Artificial Ingredients 530 Calories 18 Servings**Gorilla Gulps**$84.60**51 rev5y ago](https://www.amazon.com/dp/B08GL4Z7P3) [**NAKED Vegan Mass - Chocolate Vegan Weight Gainer - 1 280 Calories Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings**NAKED**$69.53**1,378 rev6y ago](https://www.amazon.com/dp/B083VT91G9) [**NAKED Vegan Mass - Vanilla Vegan Weight Gainer - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings**NAKED**$69.59**1,768 rev6y ago](https://www.amazon.com/dp/B083VTWMP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ironvegan Gainer Vanilla Protein Powder 2500 GR**IRONVEGAN**$67.23**4.1★**▲ 144%**](https://www.amazon.com/dp/B078SYZ2F2) [**NAKED Vegan Mass - Chocolate Peanut Butter - 1 290 Calories Nothing Artificial All Natural Chocolate PB Weight Gainer Protein Powder Non-GMO Soy & Gluten Free - 8LB Bulk - 11 Servings**NAKED**$69.78**4.0★**▲ 124%**](https://www.amazon.com/dp/B0CLM66QPM) [**NAKED Chocolate Mass Gainer - All Natural Weight Gainer Protein Powder - 8lb Bulk GMO Free Gluten Free & Soy Free. No Artificial Ingredients - 1 360 Calories**NAKED**$69.88**4.4★**▲ 26%**](https://www.amazon.com/dp/B08J8BKCZ5) [**NAKED Mass - Natural Weight Gainer Protein Powder - 8 LB Bulk NSF Certified GMO Free Gluten Free & Soy Free. No Artificial Ingredients - 1 250 Calories per Serving**NAKED**$69.79**4.2★**— 5%**](https://www.amazon.com/dp/B00UIAEOO0) [**NAKED Vegan Mass - Natural Vegan Weight Gainer Protein Powder - 1 230 Calories NSF Certified Non-GMO Soy & Gluten Free No Artificial Ingredients - 8LB Bulk - 11 Servings**NAKED**$69.62**4.2★**— 1%**](https://www.amazon.com/dp/B07XTQKYG1)
**~~View all trending →~~**
## **What buyers say about vegan mass gainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Good taste”*
**Nutritional Content**13%
*“I really love this protein”*
**Quality-Overall**10%
*“Decent enough”*
**Weight Gain**7%
*“This is helping him maintain his weight”*
**Weight Loss**7%
*“Helps put on the weight”*
**Flavor**6%
*“Good flavor”*
**Value For Money**4%
*“Definitely worth the money”*
**Blend/Ratio**2%
*“Blends well”*
**Solubility**2%
*“how well it mixes”*
**Ingredients-Overall**2%
*“pretty clean ingredients”*
### **What buyers complain about **
**Value For Money**8%
*“TOO EXPENSIVE”*
**Nutritional Content**8%
*“it has a terrible carb in it”*
**Taste-Overall**8%
*“it tastes off”*
**Ingredients-Overall**7%
*“Contains LEAD”*
**Dosage**5%
*“Serving size: 7 scoops is so much”*
**Size-Overall**5%
*“Serving size is huge”*
**Iron**4%
*“Excessive Lead”*
**Quality-Overall**3%
*“Full of garbage”*
**Artificial Sweeteners**3%
*“I ordered this because I am not a fan of artificial sweeteners or stevia”*
**Sweetness**3%
*“It is too much sweet”*
### **Top return reasons **
**Iron**100%
## **Common questions**
- **Is vegan mass gainer profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 10 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vegan mass gainer niche?**
- 5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vegan mass gainer?**
- Top complaints mined from reviews: Value For Money, Nutritional Content, Taste-Overall. The return rate is 0.1%.
- **When does demand for vegan mass gainer peak?**
- Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the vegan mass gainer niche?**
- Listings span $38.12–$84.60; the average listing price is $64.91 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.
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