---
title: "Vegan Magnesium — $759K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-magnesium"
last_updated: "2026-08-06T03:16:38.625Z"
locale: en
meta:
description: "Niche score 51/100 · $759K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $759K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Magnesium — $759K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan magnesium**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 71Growth 23Conversion 85Competition 38Returns 100Price range 88Avg price 95Brand share 0Review moat 24Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.70–$38.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$759K**
$759K/yr · 349K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,122.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan magnesium is a $759K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan magnesium market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$687K–$916K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Double Wood Supplements55% - NOW Foods34% - DEVA10% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 13 weeks — -4.3% search growth over the last 90 days.
9K7KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-magnesium/trend)
## **Top vegan magnesium search terms**
- **double wood supplements**99K/yr+3.3%2.7% conv. - **now magnesium**57K/yr-1.6%7.5% conv. - **double wood magnesium glycinate**36K/yr-10.2%17.2% conv. - **double wood**26K/yr-26.1%1.7% conv. - **doublewood supplements**24K/yr-8.5%2.7% conv. - **magnesium now**23K/yr-5.3%8.1% conv. - **vegan magnesium**15K/yr+5.1%1.3% conv. - **deva magnesium glycinate**8K/yr+11.6%15.3% conv. - **magnesium glycinate double wood**9K/yr-4.2%19.8% conv. - **deva vegan magnesium glycinate**8K/yr-1.4%17.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-magnesium/search-terms)
## **Top vegan magnesium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$76K20%$152K30%$228K40%$304K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magnesium Glycinate 400mg | 180 Capsules | Sleep Muscle & Heart Support | Vegan Third Party Tested Gluten Free Non-GMO by Double Wood Supplements**Double Wood Supplements**$15.83**4.7★24,182 rev](https://www.amazon.com/dp/B0B6CTYD6S) [2**NOW Foods Supplements Magnesium 400 mg Enzyme Function* Nervous System Support* 180 Veg Capsules**NOW Foods**$12.88**4.7★14,006 rev](https://www.amazon.com/dp/B00CPJEGMW) [3**NOW Foods Supplements Magnesium Glycinate 100 mg Highly Absorbable Form 180 Tablets**NOW Foods**$19.07**4.7★8,333 rev](https://www.amazon.com/dp/B07NWMVMT1) [4**DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets**DEVA**$14.70**4.7★406 rev](https://www.amazon.com/dp/B0CZMCHZZH) [5**DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets (Pack of 2)**DEVA**$28.91**4.7★406 rev](https://www.amazon.com/dp/B0D5FGQ43N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnesium Glycinate Extra Strength - 120mg of Elemental Magnesium per Capsule - 90 Capsules (Vegan Safe Third Party Tested Gluten Free Non-GMO) by Double Wood Supplements**Double Wood Supplements**$22.26**31 rev3mo ago](https://www.amazon.com/dp/B0GWMZDHKN) [**Now Supplements Magnesium Glycinate with BioPerine 180 Veg Capsules**NOW Foods**$17.48**945 rev2y ago](https://www.amazon.com/dp/B0D7XY7K4T) [**DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets (Pack of 2)**DEVA**$28.91**406 rev2y ago](https://www.amazon.com/dp/B0D5FGQ43N) [**DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets**DEVA**$14.70**406 rev2y ago](https://www.amazon.com/dp/B0CZMCHZZH) [**NOW Foods Supplements Magnesium 400 mg Supports Energy Production Enzyme Function Nervous System Support 360 Veg Capsules**NOW Foods**$30.45**549 rev2y ago](https://www.amazon.com/dp/B0053DT06O)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnesium Glycinate Extra Strength - 120mg of Elemental Magnesium per Capsule - 90 Capsules (Vegan Safe Third Party Tested Gluten Free Non-GMO) by Double Wood Supplements**Double Wood Supplements**$22.26**4.7★**▲ 303%**](https://www.amazon.com/dp/B0GWMZDHKN) [**DEVA Vegan Magnesium Glycinate 300mg per serving with Trace Minerals Higher Absorption Chelated Magnesium 90 Tablets (Pack of 2)**DEVA**$28.91**4.7★**▲ 137%**](https://www.amazon.com/dp/B0D5FGQ43N) [**NMN Supplement - 99% Purity Tested - 125mg per Capsule of Nicotinamide Mononucleotide 60 Capsules by Double Wood Supplements**Double Wood Supplements**$35.09**4.5★**▲ 87%**](https://www.amazon.com/dp/B07SVG5N45) [**Magnesium Glycinate 400mg 90 Capsules (Vegan Safe Third Party Tested Gluten Free Non-GMO) High Absorption Magnesium by Double Wood Supplements**Double Wood Supplements**$12.70**4.7★**▲ 64%**](https://www.amazon.com/dp/B0DQ8S434F) [**Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood**Double Wood Supplements**$23.89**4.6★**▲ 40%**](https://www.amazon.com/dp/B09ZBL2LP2)
**~~View all trending →~~**
## **What buyers say about vegan magnesium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**20%
*“Great for sleeping”*
**Quality-Overall**19%
*“Excellent Product”*
**Magnesium**11%
*“Great magnesium tablets”*
**Value For Money**7%
*“They are affordable”*
**Advertised Vs Actual Product**6%
*“arrived as described”*
**Efficiency**4%
*“Effective”*
**Vitamin**4%
*“Best Vitamins”*
**Muscle Pain Relief**3%
*“Helps with muscle soreness”*
**Dosage**2%
*“Perfect dose”*
**Ease Of Chewing/Swallowing**2%
*“Easy to swallow”*
### **What buyers complain about **
**Magnesium**14%
*“I was taking the wrong magnesium”*
**Sleep Quality**11%
*“for some reason I COULDNT SLEEP”*
**Dosage**10%
*“Dosage too high”*
**Advertised Vs Actual Product**5%
*“Miss leading information”*
**Functionality-Overall**5%
*“Not effective”*
**Side Effects**4%
*“Side effects”*
**Value For Money**3%
*“It's expensive”*
**Acid Regulator/Stomach Ache Relief**2%
*“Severe stomach pain”*
**Muscle Pain Relief**2%
*“Not working for muscle cramps”*
**Size-Overall**2%
*“was surprised by how small it was”*
### **Top return reasons **
**Magnesium**19%
**Value For Money**14%
**Advertised Vs Actual Product**12%
**Dosage**10%
**Functionality-Overall**10%
**Product Condition**5%
**Joint Pain**3%
**Side Effects**3%
**Color**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is vegan magnesium profitable to sell on Amazon United States?**
- The niche generates $759K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the vegan magnesium niche?**
- 3 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vegan magnesium?**
- Top complaints mined from reviews: Magnesium, Sleep Quality, Dosage. The return rate is 0.0%.
- **What does it cost to enter the vegan magnesium niche?**
- Listings span $12.70–$38.21; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 6,122 reviews — the moat a new listing must climb.
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