---
title: "Vegan Calcium — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-calcium"
last_updated: "2026-08-06T18:56:20.703Z"
locale: en
meta:
description: "Niche score 54/100 · $134K/yr market · 150K searches/yr · $26.89 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $134K/yr market · 150K searches/yr · $26.89 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Calcium — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan calcium**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 30Growth 65Conversion 41Competition 49Returns 100Price range 82Avg price 95Brand share 59Review moat 26Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.10–$54.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+43.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$134K**
$134K/yr · 150K searches
**Review moat**
**Okay****3,916.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegan calcium is a $134K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan calcium market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$161K–$215K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**634**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 90%
**Open market**
**27%**
- PlantFusion24% - New Chapter14% - NATURELO14% - Garden of Life12% - Amazon Elements5% - Organics Ocean4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +43.3% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-calcium/trend)
## **Top vegan calcium search terms**
- **plant based calcium**19K/yr+34.8%4.7% conv. - **vegan calcium**23K/yr+6.4%3.9% conv. - **vegan calcium supplements**15K/yr+19.7%4.2% conv. - **plant calcium**12K/yr+69.2%4.7% conv. - **plant based calcium supplement**11K/yr+28.4%4.2% conv. - **calcium vegan**8K/yr+51.5%3.6% conv. - **plant calcium supplement**5K/yr+78.4%1.5% conv. - **calcium plant based**5K/yr+45.0%1.9% conv. - **plant based calcium with d3 and k2**3K/yr+69.4%5.7% conv. - **plant base calcium supplement**4K/yr+80.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-calcium/search-terms)
## **Top vegan calcium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$27K30%$40K40%$53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PlantFusion Vegan Calcium Premium Plant Based Calcium (1000mg) Sourced from Icelandic Red Algae Plus Magnesium D3 K2 and Boron 90 Vegan Tablets**PlantFusion**$23.87**4.6★1,693 rev](https://www.amazon.com/dp/B07VP749CF) [2**NATURELO Calcium Supplement - with Vitamin C Vitamin D3 K2 and Calcium Magnesium Zinc for Bone Strength with Calcium 600mg - Plant-Based 120 Vegetarian Capsules Non-GMO Soy & Gluten-Free**NATURELO**$27.23**4.6★11,085 rev](https://www.amazon.com/dp/B0716RWHX4) [3**New Chapter Bone Strength Take Care - Bone & Heart Health Supplement - Clinically Studied Plant Calcium from Red Marine Algae - Vegan Organic Gluten Free & Kosher - 120 Slim Tablets**New Chapter**$36.27**4.6★8,764 rev](https://www.amazon.com/dp/B01MZ6YI2A) [4**Amazon Elements Calcium plus Vitamin D 500mg with D2 600IU Vegan Supports Strong Bones 65 Tablets (Packaging may vary)**Amazon Elements**$7.10**4.6★2,076 rev](https://www.amazon.com/dp/B075DKVTKQ) [5**Garden of Life Calcium Supplement with Magnesium & Organic Vitamin D3 K2 Made from Whole Foods Gluten-Free 90 Count**Garden of Life**$25.03**4.6★4,895 rev](https://www.amazon.com/dp/B00K5NEKLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organics Ocean Better Calcium - Organic Red Algae Calcium with Vitamin D3 and K2 Supplements - Supports Bone Structure Joint Comfort & Encourages Healthy Aging - Plant-Based Non-GMO - 1 Pack**Organics Ocean**$34.76**102 rev7mo ago](https://www.amazon.com/dp/B0G7BSTPTR) [**Plant-Based Calcium 500mg (Aquamin) Vegan Calcium Magnesium Zinc D3 with Vitamin K2 & Organic Turmeric Enhanced Bone and Muscle Health & Strength Immune Support for Women & Men - 90 Count**SUPPLEMENTS STUDIO**$21.50**364 rev1y ago](https://www.amazon.com/dp/B0D4NHT4NZ) [**Futurebiotics Calcium 1200 MG Per Serving Sustained Release with Vitamin D3 1000 IU Per Serving Non-GMO 90 Vegetarian Tablets**Futurebiotics**$9.92**935 rev1y ago](https://www.amazon.com/dp/B0DKK3DT67) [**6-in-1 Plant Based Calcium Supplements for Women Men- Calcium 600mg w/ D3 K2 5000 IU Vitamin Liposomal & Algae Ca-lcium Magnesium Zinc + Vegan Vitamin D 5000 IU + K2 MK7 + Methyl B12 for Bone 1 Pack**LILICARE**$29.29**300 rev1y ago](https://www.amazon.com/dp/B0DJR62T9L) [**Future Kind Vegan Calcium Supplement - Plant-Based Calcium Magnesium Supplement Sourced from Iceland for Teeth & Bone Support (60 Capsules)**Future Kind**$23.00**168 rev4y ago](https://www.amazon.com/dp/B0B5T4K7FY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organics Ocean Better Calcium - Organic Red Algae Calcium with Vitamin D3 and K2 Supplements - Supports Bone Structure Joint Comfort & Encourages Healthy Aging - Plant-Based Non-GMO - 1 Pack**Organics Ocean**$34.76**4.6★**▲ 172%**](https://www.amazon.com/dp/B0G7BSTPTR) [**Bonide Rot-Stop Tomato Blossom End Rot 16 oz Concentrated Liquid Garden Fertilizer for Calcium Deficiency Indoors & Outdoors**Bonide**$10.44**4.5★**▲ 169%**](https://www.amazon.com/dp/B000OOAL6U) [**Bloom City Professional Grade Ultra Pure Cal-Mag Growing Fertilizer Quart (32 oz)**Bloom City**$17.51**4.7★**▲ 88%**](https://www.amazon.com/dp/B073ZNQWCM) [**6-in-1 Plant Based Calcium Supplements for Women Men- Calcium 600mg w/ D3 K2 5000 IU Vitamin Liposomal & Algae Ca-lcium Magnesium Zinc + Vegan Vitamin D 5000 IU + K2 MK7 + Methyl B12 for Bone 1 Pack**LILICARE**$29.29**4.4★**▲ 87%**](https://www.amazon.com/dp/B0DJR62T9L) [**New Chapter Calcium Supplement - Bone Strength Tiny Tabs Plant-Based USDA Organic Calcium with Magnesium Vitamin D3+K2 for Bone Health & Joint Mobility Heart Support 905 mg dose - 240 Tiny Tabs**New Chapter**$38.90**4.6★**▲ 85%**](https://www.amazon.com/dp/B005N7JFS8)
**~~View all trending →~~**
## **What buyers say about vegan calcium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Calcium**19%
*“Good Calcium”*
**Quality-Overall**17%
*“Excellent product”*
**Vitamin**8%
*“Great vitamin”*
**Ease Of Chewing/Swallowing**6%
*“Easier to Swallow”*
**Value For Money**4%
*“Good for price”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
**Taste-Overall**3%
*“have zero taste with no side effects”*
**Ease Of Use**3%
*“Easy to use”*
**Acid Regulator/Stomach Ache Relief**3%
*“No stomach problems”*
**Joint Pain**2%
*“Has helped with my joint issues”*
### **What buyers complain about **
**Calcium**10%
*“Have a low calcium level”*
**Dosage**8%
*“1000mg per serving----- misleading”*
**Size-Overall**6%
*“Capsules are smaller”*
**Ease Of Chewing/Swallowing**5%
*“so I wasn't really keen on swallow it”*
**Vitamin**5%
*“Bad reaction to the 'vitamin' I was looking forward to positive results”*
**Value For Money**5%
*“too expensive”*
**Acid Regulator/Stomach Ache Relief**4%
*“Hard on the stomach”*
**Side Effects**4%
*“This was harsh on my stomach”*
**Quality-Overall**2%
*“I'm far more concerned with product quality than the issues I observed. only half full, no cotton, only single vs double seal, broken tablets.”*
**Regulates Digestion**2%
*“MAJOR BLOATING”*
### **Top return reasons **
**Value For Money**23%
**Leak-Proof**20%
**Advertised Vs Actual Product**14%
**Defective Material/Parts**6%
**Smell**4%
**Ingredients-Overall**4%
**Calcium**3%
**Vitamin**3%
**Functionality-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is vegan calcium profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the vegan calcium niche?**
- 19 brands and 634 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in vegan calcium?**
- Top complaints mined from reviews: Calcium, Dosage, Size-Overall. The return rate is 0.0%.
- **When does demand for vegan calcium peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the vegan calcium niche?**
- Listings span $7.10–$54.22; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 3,916 reviews — the moat a new listing must climb.
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