---
title: "Vegan Biotin — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-biotin"
last_updated: "2026-08-09T21:41:11.962Z"
locale: en
meta:
description: "Niche score 43/100 · $123K/yr market · 58K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $123K/yr market · 58K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Biotin — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan biotin**
**Skip it**
Soft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 17Conversion 97Competition 31Returns 100Price range 60Avg price 70Brand share 20Review moat 19Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.51–$29.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$123K**
$123K/yr · 58K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****15,883.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vegan biotin is a $123K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan biotin market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**124**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**6%**
- NOW Foods48% - Solgar28% - Amazon Elements7% - Futurebiotics5% - Sports Research3% - Nutricost2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-biotin/trend)
## **Top vegan biotin search terms**
- **now biotin**13K/yr-10.9%14.7% conv. - **vegan biotin**12K/yr-14.8%7.6% conv. - **solgar biotin**9K/yr-21.5%10.1% conv. - **biotin now**7K/yr-12.5%14.7% conv. - **biotin vegan**5K/yr-0.7%8.5% conv. - **solgar biotin 10000mcg**5K/yr-35.4%20.1% conv. - **now biotin 10000mcg**4K/yr-8.7%18.8% conv. - **biotin solgar**3K/yr-19.2%9.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-biotin/search-terms)
## **Top vegan biotin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$25K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Solgar Biotin 10000 mcg Vegetable Capsules Energy Metabolism Promotes Healthy Skin Nails Hair Super High Potency NonGMO Vegan Gluten Free Dairy Free Kosher Servings Standard Packaging Unflavored 120 Count**Solgar**$19.84**4.7★3,516 rev](https://www.amazon.com/dp/B009P6BI60) [2**NOW Foods Supplements Biotin 10 mg (10 000 mcg) Extra Strength Energy Production* 120 Veg Capsules**NOW Foods**$12.42**4.7★7,533 rev](https://www.amazon.com/dp/B00CYA4RIK) [3**NOW Foods Extra Strength Biotin 10 000mcg / 10 mg - 200 Count - Hair Skin Nail - Supplement for Men and Women - B7 Vitamin - Vegetarian Vegan Non-GMO**NOW Foods**$23.78**4.7★573 rev](https://www.amazon.com/dp/B0BTRKYR8J) [4**Amazon Elements Vegan Biotin 5000 mcg for Hair Skin and Nails 130 Capsules 4 Month Supply (Packaging may vary)**Amazon Elements**$5.51**4.6★36,860 rev](https://www.amazon.com/dp/B0719HYML3) [5**NOW Foods Supplements Biotin 5 000 mcg Amino Acid Metabolism* Energy Production* 120 Veg Capsules**NOW Foods**$10.48**4.7★1,078 rev](https://www.amazon.com/dp/B000BY2N7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOW Foods Extra Strength Biotin 10 000mcg / 10 mg - 200 Count - Hair Skin Nail - Supplement for Men and Women - B7 Vitamin - Vegetarian Vegan Non-GMO**NOW Foods**$23.78**573 rev3y ago](https://www.amazon.com/dp/B0BTRKYR8J) [**Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets**Futurebiotics**$10.01**1,205 rev3y ago](https://www.amazon.com/dp/B0BNVXYYHJ) [**Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor**Vitamatic**$9.69**4,322 rev5y ago](https://www.amazon.com/dp/B0982H9YC7) [**Future Kind Vegan Collagen - Supports Collagen Production with Biotin and Vitamin C (60 Capsules in Glass Bottle)**Future Kind**$29.38**344 rev5y ago](https://www.amazon.com/dp/B08LG3PKY3) [**PlantFusion Vegan Biotin from Premium Vegan Biotin for Women and Men (5000mcg) Natural Hair Skin and Nails Vitamins 120 Vegan Capsules**PlantFusion**$15.88**218 rev6y ago](https://www.amazon.com/dp/B08BPH4QC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Futurebiotics Biotin 10 000 MCG High Potency Tablets Supports Healthy Hair Skin & Nails & Energy Production Non-GMO 180 Vegetarian Tablets**Futurebiotics**$10.01**4.7★**▲ 149%**](https://www.amazon.com/dp/B0BNVXYYHJ) [**NOW Foods by Now Biotin Energy Production 5000 mcg- 120 Vcaps**NOW Foods**$12.37**4.7★**▲ 90%**](https://www.amazon.com/dp/B00JAXD8CA) [**Solgar Biotin 10 000 mcg 60 Vegetable Capsules - Energy Metabolism Promotes Healthy Skin Nails & Hair - Super High Potency - Non-GMO Vegan Gluten Free Dairy Free Kosher - 60 Servings**Solgar**$15.68**4.6★**▲ 77%**](https://www.amazon.com/dp/B009P6BHKC) [**NOW Foods Supplements Biotin 5 000 mcg Amino Acid Metabolism* Energy Production* 120 Veg Capsules**NOW Foods**$10.48**4.7★**▲ 70%**](https://www.amazon.com/dp/B000BY2N7S) [**NOW Foods Supplements Biotin 1 000 mcg Amino Acid Metabolism* Energy Production* 100 Capsules**NOW Foods**$5.74**4.7★**▲ 63%**](https://www.amazon.com/dp/B000WSS3TA)
**~~View all trending →~~**
## **What buyers say about vegan biotin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**20%
*“Good for hair growth”*
**Quality-Overall**18%
*“Good brand and reasonable in price”*
**Vitamin**8%
*“Excellent vitamin”*
**Value For Money**8%
*“Good Value”*
**Taste-Overall**6%
*“Good tasting”*
**Ease Of Chewing/Swallowing**6%
*“Chewable and tasty”*
**Advertised Vs Actual Product**4%
*“AS DESCRIBED”*
**Efficiency**4%
*“Works well”*
**Ease Of Use**3%
*“convenient to use”*
**Nutritional Content**2%
*“Wonderful nutrients”*
### **What buyers complain about **
**Functionality-Overall**8%
*“Not really doing a great job”*
**Side Effects**6%
*“Side effect”*
**Taste-Overall**6%
*“Worst tasting gummies I have ever experienced in my life”*
**Hair Related**6%
*“My hair looks awful”*
**Allergies**4%
*“Allergic Reaction”*
**Hair Growth**4%
*“didnt see much of a difference in any hair growth still shedding”*
**Dosage**4%
*“capsules arent NEARLY as effective”*
**Size-Overall**3%
*“Tiny pills”*
**Value For Money**3%
*“little expensive”*
**Vitamin**3%
*“I never know if supplements actually work or not”*
### **Top return reasons **
**Dosage**40%
**Vitamin**20%
**Functionality-Overall**20%
**Certifications**20%
## **Common questions**
- **Is vegan biotin profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 20 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the vegan biotin niche?**
- 11 brands and 124 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in vegan biotin?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Taste-Overall. The return rate is 0.0%.
- **When does demand for vegan biotin peak?**
- Demand peaks in Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the vegan biotin niche?**
- Listings span $5.51–$29.38; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 15,884 reviews — the moat a new listing must climb.
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