---
title: "Vegan B12 — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vegan-b12"
last_updated: "2026-08-10T00:16:18.352Z"
locale: en
meta:
description: "Niche score 51/100 · $138K/yr market · 104K searches/yr · $17.53 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $138K/yr market · 104K searches/yr · $17.53 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan B12 — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan b12**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 30Growth 53Conversion 77Competition 31Returns 100Price range 81Avg price 81Brand share 52Review moat 22Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.80–$47.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+25.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$138K**
$138K/yr · 104K searches
**Review moat**
**Bad****10,288.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegan b12 is a $138K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan b12 market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$175K–$219K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**601**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**22%**
- NATURELO25% - DEVA20% - Nature's Bounty13% - Garden of Life9% - Live Conscious8% - MegaFood5%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +25.2% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/vegan-b12/trend)
## **Top vegan b12 search terms**
- **vegan b12**41K/yr+12.1%9.3% conv. - **vegan b12 supplement**11K/yr+37.4%6.1% conv. - **vegan vitamin b12**12K/yr+25.9%5.4% conv. - **b12 vegan**12K/yr-1.8%8.1% conv. - **b12 vitamins vegan**6K/yr+64.1%3.5% conv. - **vitamin b12 vegan**7K/yr-3.5%9.2% conv. - **b12 supplement for vegans**4K/yr+143.1%0.3% conv. - **b12 for vegans**4K/yr+98.4%0.7% conv. - **b12 vitamin vegan**4K/yr+96.7%0.6% conv. - **b12 vegan supplement**3K/yr+11.2%10.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/vegan-b12/search-terms)
## **Top vegan b12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$41K40%$55K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NATURELO Vegan B12 - Methyl B12 with Organic Spirulina - High Potency Vitamin B12 1000 mcg Methylcobalamin - Supports Healthy Mood Energy Heart & Eye Health - 90 Capsules**NATURELO**$19.31**4.7★3,866 rev](https://www.amazon.com/dp/B07ZN45T97) [2**Deva Vegan Vitamins B-12 1000mcg with Folic Acid & B-6 Supports Nervous System Healthy Brain Function & Energy Production Fast Dissolve 90 Tablets**DEVA**$9.92**4.7★3,335 rev](https://www.amazon.com/dp/B01ATPBE6E) [3**Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct**Nature's Bounty**$8.65**4.7★76,822 rev](https://www.amazon.com/dp/B00DYSUQR2) [4**Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops | Methylcobalamin Max Strength B12 5000mcg Formula | Vegan B 12 Vitamin Support Energy | Promote Memory & Aid Immune System | 60 Serving**Live Conscious**$24.30**4.6★8,147 rev](https://www.amazon.com/dp/B07NLHYZDZ) [5**Garden of Life Vitamin Code Raw B-12 Methylcobalamin Vitamin B-12 for Digestive Metabolism Energy Support - Formula with Probiotics and Enzymes Non-GMO Gluten-Free Vegan 30 Capsules**Garden of Life**$12.63**4.7★6,281 rev](https://www.amazon.com/dp/B00280M12K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sports Research Vitamin B12 as Methylcobalamin 5000mcg 120 Liquid Caps**Sports Research**$26.92**520 rev1y ago](https://www.amazon.com/dp/B0FBPX67TJ) [**Futurebiotics Vitamin B12 1000mcg Vegetarian Friendly Non-GMO 250 Tablets**Futurebiotics**$10.02**263 rev1y ago](https://www.amazon.com/dp/B0F79T1XB8) [**PlantFusion Vegan B12 Methyl 1000 mcg - Sublingual Vitamin - Supports Energy Heart Health Nervous System - Cherry Flavor 60 High Potency Methylcobalamin Lozenges for Fast Absorption**PlantFusion**$12.58**662 rev1y ago](https://www.amazon.com/dp/B0DKGBDL72) [**Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops Methylcobalamin Max Strength B12 5000mcg Formula - Vegan B 12 Vitamin Support Energy Promote Memory & Aid Immune System (2 Pack)**Live Conscious**$47.67**8,147 rev3y ago](https://www.amazon.com/dp/B0C3KVN4YV) [**Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets**Horbäach**$9.95**11,429 rev6y ago](https://www.amazon.com/dp/B083JLZPZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Live Conscious Vegan Vitamin B12 Sublingual Liquid Drops Methylcobalamin Max Strength B12 5000mcg Formula - Vegan B 12 Vitamin Support Energy Promote Memory & Aid Immune System (2 Pack)**Live Conscious**$47.67**4.6★**▲ 197%**](https://www.amazon.com/dp/B0C3KVN4YV) [**Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets**Horbäach**$9.95**4.7★**▲ 97%**](https://www.amazon.com/dp/B083JLZPZX) [**PlantFusion Vegan B12 Methyl 1000 mcg - Sublingual Vitamin - Supports Energy Heart Health Nervous System - Cherry Flavor 60 High Potency Methylcobalamin Lozenges for Fast Absorption**PlantFusion**$12.58**4.6★**▲ 58%**](https://www.amazon.com/dp/B0DKGBDL72) [**Doctors Best Vitamin B12 Methylcobalamin for Men & Women - Vitamin B 12 Caps 1500 mcg VIT B-12 Supplement Vegan Gluten Free Non GMO Fully Active - 180 Veg Capsules**Doctor's BEST**$14.94**4.7★**▲ 50%**](https://www.amazon.com/dp/B07W5R1FCN) [**THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules**THORNE**$23.94**4.8★**▲ 48%**](https://www.amazon.com/dp/B002BKW1YA)
**~~View all trending →~~**
## **What buyers say about vegan b12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“I believe they offer the best products at the best prices”*
**Vitamin**13%
*“Vitamin supplement works great”*
**Taste-Overall**11%
*“Tastes great, arrived in perfect condition”*
**Value For Money**9%
*“Good Value”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Energy Level**5%
*“Great energy”*
**Ease Of Use**4%
*“easy to take”*
**Flavor**3%
*“Excellent flavor”*
**Ease Of Chewing/Swallowing**2%
*“love that there chewable”*
**Efficiency**2%
*“Works fast”*
### **What buyers complain about **
**Leak-Proof**12%
*“Sprayer Leakes”*
**Taste-Overall**9%
*“It doesnt taste right”*
**Solubility**6%
*“take too long to dissolve”*
**Dosage**4%
*“recommended dosage is poor”*
**Vitamin**4%
*“I stopped taking the vitamin”*
**Size-Overall**3%
*“Pretty small in size”*
**Sweetness**2%
*“Not overwhelmingly sweet”*
**Functionality-Overall**2%
*“Its absolutely not affected anymore”*
**Allergies**2%
*“Allergic to it”*
**Ease Of Chewing/Swallowing**2%
*“Not chewable”*
### **Top return reasons **
**Leak-Proof**18%
**Taste-Overall**12%
**Value For Money**12%
**Vitamin**12%
**Maintenance And Repair**6%
**Hard Feel**6%
**Certifications**6%
**Functionality-Overall**6%
**Size-Overall**6%
**Dosage**6%
## **Common questions**
- **Is vegan b12 profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 19 tracked products. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the vegan b12 niche?**
- 16 brands and 601 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in vegan b12?**
- Top complaints mined from reviews: Leak-Proof, Taste-Overall, Solubility. The return rate is 0.0%.
- **When does demand for vegan b12 peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the vegan b12 niche?**
- Listings span $7.80–$47.67; the average listing price is $17.53 (sweet spot $15–$100). The average incumbent carries 10,289 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)