---
title: "Trend — vaseline - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vaseline/trend"
last_updated: "2026-08-09T19:01:44.119Z"
locale: en
meta:
  description: "Niche score 46/100 · $9.5M/yr market · 7.8M searches/yr · $8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $9.5M/yr market · 7.8M searches/yr · $8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vaseline - Flapen"
---

# **vaseline**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 100Growth 15Conversion 96Competition 24Returns 97Price range 31Avg price 24Brand share 0Review moat 23Quality gap 21

**Market size**

**Incredible****$9.5M**

$9.5M/yr · 7.8M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$1.87–$20.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****$8.61**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****6,932.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend