---
title: "Vaseline Packets — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vaseline-packets"
last_updated: "2026-08-09T19:00:51.049Z"
locale: en
meta:
description: "Niche score 39/100 · $122K/yr market · 78K searches/yr · $18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $122K/yr market · 78K searches/yr · $18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Packets — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **vaseline packets**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 81Competition 14Returns 97Price range 62Avg price 84Brand share 8Review moat 46Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.57–$32.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,914.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$122K**
$122K/yr · 78K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vaseline packets is a $122K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline packets market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$111K–$149K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Curad43% - Globe25% - Vaseline16% - Dynarex7% - MED PRIDE5% - Kendall3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -14.0% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/vaseline-packets/trend)
## **Top vaseline packets search terms**
- **mini vaseline bulk**20K/yr-28.2%1.1% conv. - **vaseline packets**15K/yr-2.0%8.5% conv. - **petroleum jelly packets**15K/yr+4.4%8.1% conv. - **vaseline set**7K/yr-25.0%0.0% conv. - **vaseline packets individual**5K/yr-10.8%11.1% conv. - **vaseline mini bulk**4K/yr-29.5%0.9% conv. - **white petroleum jelly packets**3K/yr+0.5%11.4% conv. - **vaseline individual packets**3K/yr-19.7%10.7% conv. - **individual vaseline packets**3K/yr-16.0%10.2% conv. - **bulk mini vaseline**3K/yr-26.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/vaseline-packets/search-terms)
## **Top vaseline packets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$37K45%$55K60%$73K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CURAD Petroleum Jelly Skin Protectant Healing Ointment for Dry Cracked Skin 144 Count Packets**Curad**$16.76**4.8★1,073 rev](https://www.amazon.com/dp/B00CPPR9UC) [2**Globe (Box of 144 White Petrolatum Jelly for Dry or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 5g Foil Packets 144 Packets**Globe**$13.98**4.6★255 rev](https://www.amazon.com/dp/B0BS76NJ73) [3**Dynarex White Petrolatum Foil Packs 0.17 Ounce (Pack of 1)**Dynarex**$14.91**4.7★489 rev](https://www.amazon.com/dp/B009135I40) [4**MED PRIDE Vitamins A&D Ointment Packets for Skin Relief -Vitamin A & D Skin Protectant Ointment 5g Packets 144-Count for Body Chaffing Diaper Rash Cuts Dry-Cracked Hands/Feet/Face**MED PRIDE**$13.98**4.7★2,693 rev](https://www.amazon.com/dp/B07RKXYRQD) [5**Vaseline Lip Therapy Original Mini Counter Display 2-Packs (12 Jars) Bulk Lip Balm Moisturizer for Soft Smooth & Glossy Lips 0.25 Oz Ea**Vaseline**$29.36**4.3★374 rev](https://www.amazon.com/dp/B00PR903YW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea**Vaseline**$32.12**169 rev6mo ago](https://www.amazon.com/dp/B0GCK5YHVB) [**Globe (Box of 144 White Petrolatum Jelly for Dry or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 5g Foil Packets 144 Packets**Globe**$13.98**255 rev3y ago](https://www.amazon.com/dp/B0BS76NJ73) [**MED PRIDE Vitamins A&D Ointment Packets for Skin Relief -Vitamin A & D Skin Protectant Ointment 5g Packets 144-Count for Body Chaffing Diaper Rash Cuts Dry-Cracked Hands/Feet/Face**MED PRIDE**$13.98**2,693 rev7y ago](https://www.amazon.com/dp/B07RKXYRQD) [**Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each**Kendall**$8.53**3,975 rev8y ago](https://www.amazon.com/dp/B074JGJDMY) [**Vaseline Lip Therapy Variety 8-Pack Original Crme Brle Rosy Lips Cocoa Butter Mini Lip Balms for Soft Glowing and Deliciously Kissable Lips 0.25 Oz Ea**Vaseline**$21.92**696 rev10y ago](https://www.amazon.com/dp/B0167K3UOO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Lip Therapy Wild Berry + Ros Variety 12-Pack Scented Lightly Tinted Lip Balms with Vitamin E for Soft Kissable Lips 0.25 Oz Ea**Vaseline**$32.12**4.6★**▲ 94%**](https://www.amazon.com/dp/B0GCK5YHVB) [**Vaseline Lip Therapy Original Mini Counter Display 2-Packs (12 Jars) Bulk Lip Balm Moisturizer for Soft Smooth & Glossy Lips 0.25 Oz Ea**Vaseline**$29.36**4.3★**▲ 45%**](https://www.amazon.com/dp/B00PR903YW) [**CURAD Petroleum Jelly Skin Protectant Healing Ointment for Dry Cracked Skin 144 Count Packets**Curad**$16.76**4.8★**▲ 24%**](https://www.amazon.com/dp/B00CPPR9UC) [**Vaseline Petroleum Jelly Original 1.75 oz (Pack of 12)**Vaseline**$29.63**4.6★**— 3%**](https://www.amazon.com/dp/B00WC27V2O) [**MED PRIDE Vitamins A&D Ointment Packets for Skin Relief -Vitamin A & D Skin Protectant Ointment 5g Packets 144-Count for Body Chaffing Diaper Rash Cuts Dry-Cracked Hands/Feet/Face**MED PRIDE**$13.98**4.7★**▼ 13%**](https://www.amazon.com/dp/B07RKXYRQD)
**~~View all trending →~~**
## **What buyers say about vaseline packets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Overall, product is good and moisturizes lips”*
**Value For Money**14%
*“affordable price”*
**Ease Of Use**8%
*“Easy to use”*
**Moist/Dry**7%
*“Very effective on dry skin and lips and amazingly inexpensive”*
**Advertised Vs Actual Product**5%
*“Everything was received as advertised”*
**Size-Overall**3%
*“Great size”*
**Gifting Purpose**3%
*“These make really good gifts to put in your guest baskets”*
**Contamination Free**3%
*“not worry about contamination”*
**Allergies**3%
*“Fast shipping medical grade Vaseline worked great on road rash”*
**Ease Of Application**2%
*“smooth application”*
### **What buyers complain about **
**Size-Overall**18%
*“HUGE”*
**De-Grease**8%
*“chemical machine grease smell”*
**Smell**8%
*“Stinks”*
**Allergies**8%
*“I am allergic to the new product as they cause my lips to breakout in a rash”*
**Advertised Vs Actual Product**6%
*“Dont believe sales tactics”*
**Thickness**6%
*“Too thick”*
**Value For Money**4%
*“made the mistake of buying here - I paid twice the price”*
**Hard Feel**4%
*“Vasaline was bad, rotten, gritty like sand in it”*
**Display-Overall**2%
*“This is now not something Id display to my customers”*
**Vitamin**2%
*“There is ZERO Vitamin A or D as an active ingredient”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**20%
**Value For Money**6%
**Leak-Proof**4%
**Smell**3%
**Functionality-Overall**2%
**Contamination**2%
**Texture/Consistency-Overall**2%
**Product Condition**2%
**Vitamin**2%
## **Common questions**
- **Is vaseline packets profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vaseline packets niche?**
- 6 brands and 57 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vaseline packets?**
- Top complaints mined from reviews: Size-Overall, De-Grease, Smell. The return rate is 0.5%.
- **When does demand for vaseline packets peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vaseline packets niche?**
- Listings span $4.57–$32.12; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 1,914 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)