---
title: "Trend — vape - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vape/trend"
last_updated: "2026-08-09T22:52:57.809Z"
locale: en
meta:
  description: "Niche score 53/100 · $333K/yr market · 5.3M searches/yr · $21.02 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $333K/yr market · 5.3M searches/yr · $21.02 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vape - Flapen"
---

# **vape**

**Worth a look**

Shows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list.

Market size 53Growth 23Conversion 4Competition 38Returns 88Price range 83Avg price 90Brand share 48Review moat 66Quality gap 100

**Quality gap**

**Incredible****3.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$21.02**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$10.44–$39.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****847.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$333K**

$333K/yr · 5.3M searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend