---
title: "Vape — $333K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vape"
last_updated: "2026-08-09T22:46:29.301Z"
locale: en
meta:
description: "Niche score 53/100 · $333K/yr market · 5.3M searches/yr · $21.02 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $333K/yr market · 5.3M searches/yr · $21.02 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vape — $333K/yr Amazon US Niche (2026) - Flapen"
---
# **vape**
**Worth a look**
Shows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list.
Market size 53Growth 23Conversion 4Competition 38Returns 88Price range 83Avg price 90Brand share 48Review moat 66Quality gap 100
**Quality gap**
**Incredible****3.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$21.02**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.44–$39.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****847.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$333K**
$333K/yr · 5.3M searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, vape is a $333K/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vape market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$315K–$420K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**17%**
- VAPE VAC31% - VCase20% - Honeyrose10% - cigtrus8% - Quitz7% - MOXE6% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
125K75KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/vape/trend)
## **Top vape search terms**
- **vape**3.6M/yr-2.6%0.2% conv. - **vapes**1.3M/yr-8.5%0.2% conv. - **vap**90K/yr-1.2%0.1% conv. - **disposable vape**62K/yr-11.7%0.1% conv. - **vaps**34K/yr-7.0%0.1% conv. - **vapes for vaping**30K/yr+7.6%0.1% conv. - **vape smoke**27K/yr+1.1%0.2% conv. - **smok vape**23K/yr-9.6%0.0% conv. - **vapes for smok**33K/yr-71.5%0.0% conv. - **smoke vape**14K/yr+2.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/vape/search-terms)
## **Top vape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$67K30%$100K40%$133K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**3.5★325 rev](https://www.amazon.com/dp/B0FBSR19SV) [2**VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)**VCase**$20.08**3.5★77 rev](https://www.amazon.com/dp/B01MQOD0W6) [3**Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England**Honeyrose**$14.49**3.2★1,096 rev](https://www.amazon.com/dp/B00VXWZWJS) [4**Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4**cigtrus**$26.80**2.9★3,990 rev](https://www.amazon.com/dp/B0CXX5J8H5) [5**MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint**MOXE**$39.71**3.2★2,371 rev](https://www.amazon.com/dp/B0DLF1SWVZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint**Quitz**$17.17**37 rev1mo ago](https://www.amazon.com/dp/B0G275WK61) [**VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses**VAPE VAC**$10.82**325 rev5mo ago](https://www.amazon.com/dp/B0GLL4X4ZX) [**Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory**Health Chews**$23.57**97 rev9mo ago](https://www.amazon.com/dp/B0FY7WL85B) [**FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative**FÜM**$23.63**251 rev10mo ago](https://www.amazon.com/dp/B0FQDS69XK) [**Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack**Haaikara**$28.62**308 rev11mo ago](https://www.amazon.com/dp/B0FKTKP66N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint**Quitz**$17.17**3.6★**▲ 301%**](https://www.amazon.com/dp/B0G275WK61) [**VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses**VAPE VAC**$10.82**3.5★**▲ 300%**](https://www.amazon.com/dp/B0GLL4X4ZX) [**Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory**Health Chews**$23.57**3.6★**▲ 297%**](https://www.amazon.com/dp/B0FY7WL85B) [**VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)**VCase**$20.08**3.5★**▲ 267%**](https://www.amazon.com/dp/B01MQOD0W6) [**FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative**FÜM**$23.63**2.6★**▲ 130%**](https://www.amazon.com/dp/B0FQDS69XK)
**~~View all trending →~~**
## **What buyers say about vape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**10%
*“like to have one handy”*
**Smell**8%
*“Smells good”*
**Taste-Overall**8%
*“The taste was surprisingly smooth”*
**Quality-Overall**8%
*“the build quality is solid”*
**Value For Money**7%
*“it has a good value for money”*
**Flavor**7%
*“a mild flavor”*
**Efficiency**5%
*“They do the job”*
**Strength**4%
*“not flimsy at all which is great”*
**Portability**3%
*“easy to carry”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Taste-Overall**16%
*“Strong taste”*
**Value For Money**15%
*“Not worth the price”*
**Flavor**8%
*“Not a fan of the raspberry flavor”*
**Smell**8%
*“not so great for smell”*
**Functionality-Overall**5%
*“This device didn't help”*
**Quality-Overall**4%
*“Garbage”*
**Durability**4%
*“Do not last”*
**Advertised Vs Actual Product**3%
*“NOT AS ADVERTISED”*
**Jamming/Clogging**2%
*“then it's clogged”*
**Strength**2%
*“So weak”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Functionality-Overall**14%
**Flavor**13%
**Smell**12%
**Taste-Overall**9%
**Breathability**6%
**Ingredients-Overall**3%
**Quality-Overall**2%
**Size-Overall**2%
**Filtration**2%
## **Common questions**
- **Is vape profitable to sell on Amazon United States?**
- The niche generates $333K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the vape niche?**
- 14 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in vape?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 1.4%.
- **When does demand for vape peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vape niche?**
- Listings span $10.44–$39.71; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.
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