---
title: "Vape Holder — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vape-holder"
last_updated: "2026-08-10T01:34:33.251Z"
locale: en
meta:
description: "Niche score 46/100 · $69K/yr market · 339K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $69K/yr market · 339K searches/yr · $10.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vape Holder — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **vape holder**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 30Conversion 24Competition 78Returns 25Price range 61Avg price 39Brand share 62Review moat 80Quality gap 75
**Review moat**
**Great****398.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.00–$28.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$69K**
$69K/yr · 339K searches
According to Flapen's Amazon United States niche tracking, vape holder is a $69K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vape holder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#635**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **51%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**25%**
- VCase29% - HONZUEN14% - CRASPIRE10% - Vapelock8% - River & Rain7% - Shappy7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
10K6KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/vape-holder/trend)
## **Top vape holder search terms**
- **vape holder**147K/yr+9.0%1.1% conv. - **vape lanyard**65K/yr+3.2%2.4% conv. - **vape leash**26K/yr-4.6%2.5% conv. - **vape pen holder**24K/yr-14.1%1.0% conv. - **e-cig lanyard**21K/yr+8.6%1.4% conv. - **vape cover**14K/yr+21.8%0.2% conv. - **vape holders**13K/yr+10.6%1.2% conv. - **lanyard for vape**7K/yr-6.0%2.0% conv. - **vape keychain**6K/yr-15.6%1.0% conv. - **vape pen lanyard**6K/yr+4.3%3.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/vape-holder/search-terms)
## **Top vape holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRASPIRE 18Pcs 9 Style Anti-Lost Lanyard Set with Silicone Rubber Rings 1Pcs Lanyards Strap Pendant Necklace Adjustable Fixing Rings Pen Soft Protective Ring Replacement Case Multipurpose for Keychain**CRASPIRE**$6.19**4.4★442 rev](https://www.amazon.com/dp/B0CNJZG4G2) [2**VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)**VCase**$20.08**3.5★77 rev](https://www.amazon.com/dp/B01MQOD0W6) [3**HONZUEN Neck Lanyard for Most Pen Devices Anti-Lost Lanyard with 3 Sizes Elastic Holder for S-k/V-e/Br-ze/B-u/G-k Black**HONZUEN**$10.09**4.6★123 rev](https://www.amazon.com/dp/B0FGDD1GV8) [4**VCASE Vape Holder Comfortable Design for Devices High-Strength Elastic 1 Pcs. (Black Large)**VCase**$9.48**4.1★317 rev](https://www.amazon.com/dp/B0DF9P3GM6) [5**VCASE Vape Holder Comfortable Design for Devices High-Strength Elastic 1 Pcs.(Sparkle Large)**VCase**$9.37**4.1★317 rev](https://www.amazon.com/dp/B0DF9WDK9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vape Holder with Lanyard | Vape Mod Carrying with Straps | PU Leather Case Lanyard Compatible with Vuse Alto (Pink)**YcaeyLnaR**$9.21**29 rev9mo ago](https://www.amazon.com/dp/B0FVFN81SB) [**HONZUEN Neck Lanyard for Most Pen Devices Anti-Lost Lanyard with 3 Sizes Elastic Holder for S-k/V-e/Br-ze/B-u/G-k Pink**HONZUEN**$10.11**123 rev11mo ago](https://www.amazon.com/dp/B0FGDD38GF) [**HONZUEN Neck Lanyard for Most Pen Devices Anti-Lost Lanyard with 3 Sizes Elastic Holder for S-k/V-e/Br-ze/B-u/G-k Black**HONZUEN**$10.09**123 rev11mo ago](https://www.amazon.com/dp/B0FGDD1GV8) [**Vapelock Retracting Vape ClipPatent Pending The First Retracting Anti-Loss Device for All Lightweight Vapes Keeps Vape Upright and Available**Vapelock**$11.84**69 rev1y ago](https://www.amazon.com/dp/B0DZFSBWFM) [**Vapelock Retracting Vape ClipPatent Pending The First Retracting Anti-Loss Device for All Lightweight Vapes Keeps Vape Upright and Available**Vapelock**$11.60**75 rev1y ago](https://www.amazon.com/dp/B0DZFTC62M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VCase Vape Holder Perfect Fit Lanyard and Wristband High-Strength Elastic Holder 1 Pcs Elastic Holder (Lanyard Sparkle & Slim Black Small)**VCase**$19.73**4.1★**▲ 223%**](https://www.amazon.com/dp/B0DFD2GWKK) [**Mini Pouch Small Canvas Coin Purse Wallet Travel Tactical Bag for AirPods Earphones Galaxy Buds Coins Keys Paper Money (K)**CATCH ON**$10.15**4.6★**▲ 204%**](https://www.amazon.com/dp/B0CW35884K) [**VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)**VCase**$20.08**3.5★**▲ 180%**](https://www.amazon.com/dp/B01MQOD0W6) [**River & Rain Lanyard & Elastic Anti Lost Device Holder Case Leash Necklace for many uses**River & Rain**$13.49**4.1★**▲ 121%**](https://www.amazon.com/dp/B09JR8K57T) [**Desing Wish 3 PCS Mini Chapstick Holder Keychain Elastic Sleeve Chapstick Keychain Holder for Lip Balms/Lip Gloss/Lipsticks Portable Lip Balm Holder Sleeves for Keys/Purse/Lanyard - Black**Desing Wish**$6.58**4.5★**▲ 95%**](https://www.amazon.com/dp/B0B8YSRMB4)
**~~View all trending →~~**
## **What buyers say about vape holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Nice and small”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**13%
*“is well made”*
**Value For Money**8%
*“Worth the money”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Portability**5%
*“Great for travel”*
**Comfort-Overall**4%
*“Its very comfortable also”*
**Color**4%
*“color is cute”*
**Strength**3%
*“Heavy duty holder”*
**Durability**3%
*“Very durable, easy to use zipper”*
### **What buyers complain about **
**Size-Overall**27%
*“Slightly large”*
**Quality-Overall**11%
*“cheap product”*
**Durability**9%
*“broke within the month”*
**Value For Money**4%
*“wouldnt recommend to expensive too”*
**Ease Of Use**3%
*“I can't use it”*
**Stretchability/Expandability/Elasticity**3%
*“I am concerned about it losing elasticity overtime, however, hopefully washing and drying will help maintain its shape”*
**Strength**3%
*“Too flimsy”*
**Advertised Vs Actual Product**2%
*“Incorrect picture”*
**Charging**2%
*“When the case is on you cant charge the phone:”*
**Smell**2%
*“not great for keeping smell inside”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Weight Heavy**4%
**Quality-Overall**4%
**Length**3%
**Material Quality**2%
**Value For Money**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is vape holder profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 53 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the vape holder niche?**
- 26 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in vape holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.0%.
- **When does demand for vape holder peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the vape holder niche?**
- Listings span $6.00–$28.99; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.
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