---
title: "Vans Insoles — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vans-insoles"
last_updated: "2026-08-10T00:07:27.341Z"
locale: en
meta:
description: "Niche score 43/100 · $62K/yr market · 67K searches/yr · $35.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $62K/yr market · 67K searches/yr · $35.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vans Insoles — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **vans insoles**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 21Conversion 33Competition 61Returns 79Price range 87Avg price 95Brand share 4Review moat 23Quality gap 68
**Avg price**
**Incredible****$35.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.83–$69.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,980.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 67K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vans insoles is a $62K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vans insoles market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#884**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**1%**
- New Balance55% - MFBUYING23% - Dr. Scholl's7% - Superfeet7% - Amitataha6% - Endoto1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -8.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/vans-insoles/trend)
## **Top vans insoles search terms**
- **new balance insoles**24K/yr-13.9%1.6% conv. - **new balance insoles for men**14K/yr-0.6%3.4% conv. - **new balance insoles women**8K/yr-11.9%1.5% conv. - **new balance replacement insoles**6K/yr-24.2%1.2% conv. - **newbalance insoles**4K/yr-7.5%1.9% conv. - **new balance inserts**3K/yr+2.1%2.5% conv. - **new balance shoe inserts**3K/yr+6.1%1.9% conv. - **new balance insole**3K/yr+3.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/vans-insoles/search-terms)
## **Top vans insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Balance Active Cushion Shoe Insert - Flexible Comfort Arch Support - Springy Cushioning - Unisex - 9.5-11 Men / 10.5-12 Women**New Balance**$61.08**4.4★175 rev](https://www.amazon.com/dp/B09HN1FWYL) [2**New Balance Therapeutic Cushion Insoles for Sensitive Feet with Dual-Layer Cushioning & Hypo-Allergenic Cover - Men 9.5-11 / Women 10.5-12**New Balance**$49.93**4.2★227 rev](https://www.amazon.com/dp/B09HMZJDDG) [3**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M10)**MFBUYING**$8.90**4.6★15 rev](https://www.amazon.com/dp/B0GDXSHDWN) [4**New Balance Flex Cushion Insoles for Everyday Wear with Anti-Fatigue Support & 2-Layer Cushioning - 7.5-9 Men / 8.5-10 Women**New Balance**$43.31**4.4★647 rev](https://www.amazon.com/dp/B083GJ4YSY) [5**Shoe Insoles Memory Foam Insoles Providing Excellent Shock Absorption and Cushioning for Feet Relief Comfortable Insoles for Men and Women for Everyday Use LUS M: 9.5-12.5/W: 10.5-13.5**Amitataha**$9.18**4.3★20,844 rev](https://www.amazon.com/dp/B073QF43FT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M10)**MFBUYING**$8.90**15 rev6mo ago](https://www.amazon.com/dp/B0GDXSHDWN) [**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M12)**MFBUYING**$8.83**15 rev6mo ago](https://www.amazon.com/dp/B0GDXLC5PD) [**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M9)**MFBUYING**$8.90**15 rev6mo ago](https://www.amazon.com/dp/B0GDXM6YSK) [**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M11)**MFBUYING**$8.85**15 rev6mo ago](https://www.amazon.com/dp/B0GDXYFRTN) [**Insoles for New Balance Shoes Replacement Footwear Inserts for Mens Comfortable Light-Weight and Cushion Shock AbsorbingM11**MFBUYING**$9.01**76 rev1y ago](https://www.amazon.com/dp/B0DM4MD87C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M9)**MFBUYING**$8.90**4.6★**▲ 252%**](https://www.amazon.com/dp/B0GDXM6YSK) [**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M11)**MFBUYING**$8.85**4.6★**▲ 231%**](https://www.amazon.com/dp/B0GDXYFRTN) [**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M12)**MFBUYING**$8.83**4.6★**▲ 230%**](https://www.amazon.com/dp/B0GDXLC5PD) [**Insoles for New Balance Shoes Memory Foam Arch Support Replacement Footwear Inserts for Mens Comfor and Cushion Shock Absorbing(M10)**MFBUYING**$8.90**4.6★**▲ 185%**](https://www.amazon.com/dp/B0GDXSHDWN) [**New Balance Active Cushion Shoe Insert - Flexible Comfort Arch Support - Springy Cushioning - Unisex - 11.5-13 Men / 12.5-14 Women**New Balance**$61.09**4.4★**▲ 98%**](https://www.amazon.com/dp/B09HN15DHV)
**~~View all trending →~~**
## **What buyers say about vans insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Extremely comfortable”*
**Size-Overall**15%
*“fits true to size with my shoes”*
**Value For Money**9%
*“Great Value”*
**Quality-Overall**8%
*“they perform well”*
**Soft Feel**4%
*“While these are squishy and soft”*
**Efficiency**3%
*“Helps me at work”*
**Cushion**3%
*“So cushiony and comfortable”*
**Durability**3%
*“Well made, durable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Joint Pain**2%
*“Great price and relieves 90% of my daily foot pain”*
### **What buyers complain about **
**Durability**14%
*“NOT DURABLE”*
**Comfort-Overall**13%
*“Highly uncomfortable in certain shoes”*
**Pain Relief-Overall**12%
*“Hurt my feet more”*
**Size-Overall**8%
*“Didnt Fit”*
**Thickness**7%
*“they are too thick for my shoes”*
**Quality-Overall**6%
*“Poor quality control”*
**Cushion**5%
*“Poor cushion”*
**Smell**3%
*“They stink”*
**Value For Money**2%
*“Honestly, not worth the money”*
**Product Condition**2%
*“Used product was sent to me”*
### **Top return reasons **
**Size-Overall**34%
**Comfort-Overall**14%
**Advertised Vs Actual Product**11%
**Cushion**8%
**Functionality-Overall**4%
**Thin**4%
**Pain Relief-Overall**3%
**Product Condition**3%
**Thickness**2%
**Quality-Overall**2%
## **Common questions**
- **Is vans insoles profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the vans insoles niche?**
- 7 brands and 77 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in vans insoles?**
- Top complaints mined from reviews: Durability, Comfort-Overall, Pain Relief-Overall. The return rate is 1.8%.
- **When does demand for vans insoles peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the vans insoles niche?**
- Listings span $8.83–$69.83; the average listing price is $35.53 (sweet spot $15–$100). The average incumbent carries 6,980 reviews — the moat a new listing must climb.
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