---
title: "Vanilla Pumpkin Candle — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vanilla-pumpkin-candle"
last_updated: "2026-08-10T01:28:36.416Z"
locale: en
meta:
description: "Niche score 37/100 · $9K/yr market · 25K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $9K/yr market · 25K searches/yr · $16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vanilla Pumpkin Candle — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **vanilla pumpkin candle**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 21Conversion 29Competition 13Returns 94Price range 45Avg price 78Brand share 17Review moat 80Quality gap 77
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****392.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.86–$21.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$9K**
$9K/yr · 25K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, vanilla pumpkin candle is a $9K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vanilla pumpkin candle market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **28.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- FF FRAGRFLOWING27% - Auelife25% - Aredenua24% - M&SENSE9% - LA JOLIE MUSE8% - Yankee Candle7%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -7.2% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.9×
[**Open Trend **](https://flapen.com/research/us/health-household/vanilla-pumpkin-candle/trend)
## **Top vanilla pumpkin candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$91720%$2K30%$3K40%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Large Fall Candle Vanilla Pumpkin Scented 3-Wick 22oz Long Lasting**FF FRAGRFLOWING**$21.79**4.3★39 rev](https://www.amazon.com/dp/B0FB3XP9BV) [2**Auelife Scented Candle Vanilla Pumpkin Candles 22oz Large 3-Wick Holiday Soy Candle Long Lasting Winter Candles for Home Dcor Thanksgiving & Holiday Gift for Women & Men**Auelife**$19.89**4.0★26 rev](https://www.amazon.com/dp/B0FH2V9YQ5) [3**Vanilla Pumpkin Candle Warm Holiday Pumpkin Scent Christmas Winter Seasonal Candles for Home Hand-Poured Soy Candle for Christmas Dcor & Cozy Gifting**Aredenua**$6.86**4.0★472 rev](https://www.amazon.com/dp/B0FDG3NR83) [4**Vanilla Pumpkin Candle Fall Holiday & Seasonal Pumpkin Aroma Autumn Soy Candle for Christmas Home Dcor & Cozy Seasonal Gifting**Aredenua**$7.09**4.2★396 rev](https://www.amazon.com/dp/B0FDB86JM8) [5**M&SENSE Vanilla Pie Scented Candles 11.6oz Natural Soy Wax Non Toxic Double Wick 70 Hours Clean Burn Warm Spiced Scent Seasonal Holiday Gifts for Home Decor**M&SENSE**$19.93**4.5★11 rev](https://www.amazon.com/dp/B0FG2LPSM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vanilla Pumpkin Candle Fall Holiday & Seasonal Pumpkin Aroma Autumn Soy Candle for Christmas Home Dcor & Cozy Seasonal Gifting**Aredenua**$7.09**396 rev10mo ago](https://www.amazon.com/dp/B0FDB86JM8) [**M&SENSE Vanilla Pie Scented Candles 11.6oz Natural Soy Wax Non Toxic Double Wick 70 Hours Clean Burn Warm Spiced Scent Seasonal Holiday Gifts for Home Decor**M&SENSE**$19.93**11 rev10mo ago](https://www.amazon.com/dp/B0FG2LPSM8) [**Vanilla Pumpkin Candle Warm Holiday Pumpkin Scent Christmas Winter Seasonal Candles for Home Hand-Poured Soy Candle for Christmas Dcor & Cozy Gifting**Aredenua**$6.86**472 rev10mo ago](https://www.amazon.com/dp/B0FDG3NR83) [**Auelife Scented Candle Vanilla Pumpkin Candles 22oz Large 3-Wick Holiday Soy Candle Long Lasting Winter Candles for Home Dcor Thanksgiving & Holiday Gift for Women & Men**Auelife**$19.89**26 rev1y ago](https://www.amazon.com/dp/B0FH2V9YQ5) [**Large Fall Candle Vanilla Pumpkin Scented 3-Wick 22oz Long Lasting**FF FRAGRFLOWING**$21.79**39 rev1y ago](https://www.amazon.com/dp/B0FB3XP9BV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large Fall Candle Vanilla Pumpkin Scented 3-Wick 22oz Long Lasting**FF FRAGRFLOWING**$21.79**4.3★**▲ 35%**](https://www.amazon.com/dp/B0FB3XP9BV) [**LA JOLIE MUSE Pumpkin Chai Home Scented Candle for Fall | Non Toxic Natural Soy | Luxury Jar Candle | Decor Gifts for Women & Men | 40 Hrs**LA JOLIE MUSE**$20.82**4.5★**▲ 34%**](https://www.amazon.com/dp/B08X46FKZ7) [**Vanilla Pumpkin Candle Fall Holiday & Seasonal Pumpkin Aroma Autumn Soy Candle for Christmas Home Dcor & Cozy Seasonal Gifting**Aredenua**$7.09**4.2★**▲ 20%**](https://www.amazon.com/dp/B0FDB86JM8) [**M&SENSE Vanilla Pie Scented Candles 11.6oz Natural Soy Wax Non Toxic Double Wick 70 Hours Clean Burn Warm Spiced Scent Seasonal Holiday Gifts for Home Decor**M&SENSE**$19.93**4.5★**— 0%**](https://www.amazon.com/dp/B0FG2LPSM8) [**Auelife Scented Candle Vanilla Pumpkin Candles 22oz Large 3-Wick Holiday Soy Candle Long Lasting Winter Candles for Home Dcor Thanksgiving & Holiday Gift for Women & Men**Auelife**$19.89**4.0★**▼ 14%**](https://www.amazon.com/dp/B0FH2V9YQ5)
**~~View all trending →~~**
## **What buyers say about vanilla pumpkin candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“the scent is very pleasing”*
**Quality-Overall**9%
*“Great quality candle with long burn time”*
**Brightness/Shine/Glow**5%
*“Beautiful candle”*
**Value For Money**4%
*“Great price”*
**Gifting Purpose**4%
*“Gave it as a gift she Loves it”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Durability**2%
*“Long lasting”*
**Comfort-Overall**1%
*“Its very relaxing”*
### **What buyers complain about **
**Smell**68%
*“The fragrance is just barely noticeable”*
**Value For Money**6%
*“not worth the price”*
**Functionality-Overall**5%
*“Won't stay lite”*
**Gifting Purpose**5%
*“Very expensive and gave some as gifts”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Quality-Overall**2%
*“Quality is low”*
**Size-Overall**2%
*“It's big,”*
**Strength**2%
*“These candles don't feel as powerful as they used to”*
### **Top return reasons **
**Smell**74%
**Color**6%
**Size-Overall**4%
**Advertised Vs Actual Product**4%
**Strength**3%
**Functionality-Overall**2%
**Product Condition**2%
**Color Fading/Discoloration**2%
**Gifting Purpose**2%
**Value For Money**2%
## **Common questions**
- **Is vanilla pumpkin candle profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 7 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the vanilla pumpkin candle niche?**
- 6 brands and 15 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in vanilla pumpkin candle?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.0%.
- **When does demand for vanilla pumpkin candle peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 24.9× the quietest.
- **What does it cost to enter the vanilla pumpkin candle niche?**
- Listings span $6.86–$21.79; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.
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