---
title: "Valentines Tags — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/valentines-tags"
last_updated: "2026-08-09T20:21:41.135Z"
locale: en
meta:
description: "Niche score 26/100 · $22K/yr market · 164K searches/yr · $6.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $22K/yr market · 164K searches/yr · $6.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentines Tags — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **valentines tags**
**Skip it**
Soft demand (-94.2% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 24Competition 55Returns 52Price range 0Avg price 19Brand share 31Review moat 75Quality gap 14
**Review moat**
**Good****508.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$6.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 164K searches
**Growth**
**Bad****-94.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.77–$10.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, valentines tags is a $22K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 26/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentines tags market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,091**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**10%**
- G2PLUS59% - FUGUIR13% - mufanyu7% - WARMBUY5% - joycraft4% - BEISHIDA3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -94.2% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 95.6×
[**Open Trend **](https://flapen.com/research/us/health-household/valentines-tags/trend)
## **Top valentines tags search terms**
- **heart tags**11K/yr-85.7%3.9% conv. - **heart gift tags**8K/yr-84.4%3.8% conv. - **valentines day tags**15K/yr-94.4%0.0% conv. - **heart tags with string**5K/yr-77.5%4.0% conv. - **valentine gift tags**14K/yr-95.0%0.4% conv. - **valentine tags**16K/yr-95.7%0.0% conv. - **valentines tags**17K/yr-96.3%0.0% conv. - **valentines day gift tags**10K/yr-93.5%0.0% conv. - **valentines gift tags**16K/yr-98.1%0.4% conv. - **valentine tag**5K/yr-94.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/valentines-tags/search-terms)
## **Top valentines tags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**G2PLUS White Gift Tags with String 100PCS Heart Gift Tags Blank Paper Hang Tag Valentines Heart Shaped Name Label Tag for Present Wrapping Mothers Day Wedding Party Favors**G2PLUS**$5.92**4.8★785 rev](https://www.amazon.com/dp/B01IEU45DK) [2**G2PLUS 100Pcs White Heart Gift Tags Heart Shaped Gift Tags 2.5x2.2 in Blank Paper Hanging Labels Name Tag with String for Wedding Valentines Day Christmas Party Favors**G2PLUS**$7.80**4.8★1,040 rev](https://www.amazon.com/dp/B0F936GBLJ) [3**G2PLUS Pink Gift Tags 100PCS Heart Gift Tags with String 2.35 x 2.16 in Blank Hang Tag Valentines Heart Shaped Name Label Tag for Present Wrapping Valentine Wedding Party Favors Mothers Day**G2PLUS**$6.27**4.8★785 rev](https://www.amazon.com/dp/B09PQK5LDD) [4**G2PLUS Heart Gift Tags with String 100PCS Heart Shaped Gift Tags 2.3X2.3 in Blank Wedding Favor Hang Tag for Gift Wrapping DIY Arts & Crafts Valentines Mothers Day**G2PLUS**$7.84**4.8★1,040 rev](https://www.amazon.com/dp/B09NM1VPN1) [5**FUGUIR 100 Pcs Valentines Gift Tags Red Heart Cutouts Heart Shaped Paper Present Tags with 300 Feet String for Valentines Day Mothers Day Wedding Party Gift Wrapping Hang Labels**FUGUIR**$5.77**5.0★16 rev](https://www.amazon.com/dp/B0FRY8KZQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**120 Pcs Valentine Heart Gift Tags Heart Shaped Paper Tags with String for Valentines Day Mothers Day Wedding Birthday Party Gift Wrapping DIY Supplies**mufanyu**$6.50**41 rev8mo ago](https://www.amazon.com/dp/B0G1MJ6NCK) [**120 Pcs Red Heart Gift Tags Valentines Day Heart Shaped Kraft Paper Tags with Strings for Wedding Birthday Party Gift Wrapping Hang Label**mufanyu**$6.16**36 rev8mo ago](https://www.amazon.com/dp/B0G1MG24R1) [**FUGUIR 100 Pcs Valentines Gift Tags Red Heart Cutouts Heart Shaped Paper Present Tags with 300 Feet String for Valentines Day Mothers Day Wedding Party Gift Wrapping Hang Labels**FUGUIR**$5.77**16 rev9mo ago](https://www.amazon.com/dp/B0FRY8KZQG) [**FUGUIR 100 Pcs Red Gift Tags Valentine Heart Shaped Paper Tags Red Heart Cutouts with 300 Feet String for Valentines Day Mothers Day Wedding Party Gift Wrapping Hang Labels**FUGUIR**$6.27**15 rev9mo ago](https://www.amazon.com/dp/B0FRY93HHF) [**BEISHIDA 100pcs Blank Gift Tags Hollow Heart White Kraft Paper Tags with String for Mothers Day Valentines Day Birthday Wedding Baby Shower Favors DIY Craft Gift Packing Business-1.6 X 3.6in**BEISHIDA**$6.90**20 rev10mo ago](https://www.amazon.com/dp/B0FP951156)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**G2PLUS Kraft Paper Gift Tags with String 100PCS Heart Gift Tags Brown Blank Hang Tag Valentines Heart Shaped Name Label Tag for Present Wrapping Valentine Wedding Party Favors Mothers Day**G2PLUS**$5.95**4.8★**▲ 738%**](https://www.amazon.com/dp/B0130CHELC) [**G2PLUS 100Pcs White Heart Gift Tags Heart Shaped Gift Tags 2.5x2.2 in Blank Paper Hanging Labels Name Tag with String for Wedding Valentines Day Christmas Party Favors**G2PLUS**$7.80**4.8★**▲ 519%**](https://www.amazon.com/dp/B0F936GBLJ) [**BEISHIDA 100pcs Blank Gift Tags Hollow Heart White Kraft Paper Tags with String for Mothers Day Valentines Day Birthday Wedding Baby Shower Favors DIY Craft Gift Packing Business-1.6 X 3.6in**BEISHIDA**$6.90**5.0★**▲ 464%**](https://www.amazon.com/dp/B0FP951156) [**G2PLUS Heart Gift Tags with String 100PCS Heart Shaped Gift Tags 2.3X2.3 in Blank Wedding Favor Hang Tag for Gift Wrapping DIY Arts & Crafts Valentines Mothers Day**G2PLUS**$7.84**4.8★**▲ 421%**](https://www.amazon.com/dp/B09NM1VPN1) [**100 PCS Heart Gift Tags with String White Blank Gift Tags Heart Shaped Paper Labels Wedding Party Favors Hang Tag for Gifts Wrapping Valentines Wedding Mothers Day DIY Arts & Crafts**Exircy**$6.27**4.6★**▲ 358%**](https://www.amazon.com/dp/B0FN87W7QD)
**~~View all trending →~~**
## **What buyers say about valentines tags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great Quality Valentines Gift Tags”*
**Gifting Purpose**22%
*“A great addition to 72 gift bags our church did for Mother's Day”*
**Size-Overall**8%
*“They are a great size”*
**Value For Money**7%
*“worth the money”*
**Design-Overall**6%
*“I love the entire design from the image on it”*
**Advertised Vs Actual Product**5%
*“They are exactly as pictured”*
**Color**5%
*“Fun and colorful”*
**Ease Of Use**5%
*“they were super easy”*
**Paper Quality**4%
*“The paper is a thick cardstock and the print is very nice and clear”*
**Thickness**3%
*“The cardstock is quite thick”*
### **What buyers complain about **
**Size-Overall**40%
*“a little bigger than i was wanting”*
**Thickness**7%
*“not very thick”*
**Print Quality**7%
*“The other ones I had would require me to write in the teeniest tiniest print, and, even then, it would just barely print”*
**Writing Experience**7%
*“it would be hard for a little kid to write that small”*
### **Top return reasons **
**Size-Overall**66%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Shape/Style**2%
**Ease Of Use**2%
**Color**2%
**Thickness**1%
**Thin**1%
**Paper Brightness**1%
## **Common questions**
- **Is valentines tags profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -94.2%. Flapen's verdict: Skip it (26/100).
- **How competitive is the valentines tags niche?**
- 10 brands and 11 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in valentines tags?**
- Top complaints mined from reviews: Size-Overall, Thickness, Print Quality. The return rate is 2.9%.
- **When does demand for valentines tags peak?**
- Demand peaks in Jan–Feb; the busiest month runs 95.6× the quietest.
- **What does it cost to enter the valentines tags niche?**
- Listings span $5.77–$10.61; the average listing price is $6.91 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.
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