---
title: "Valentines Box — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/valentines-box"
last_updated: "2026-08-09T19:02:22.067Z"
locale: en
meta:
description: "Niche score 22/100 · $27K/yr market · 1.7M searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $27K/yr market · 1.7M searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentines Box — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **valentines box**
**Skip it**
Soft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 2Competition 14Returns 40Price range 16Avg price 26Brand share 36Review moat 25Quality gap 73
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,808.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.64–$16.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$27K**
$27K/yr · 1.7M searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-99.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentines box is a $27K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 22/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentines box market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$456K–$547K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,773**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**7%**
- Hxezoc32% - 4E's Novelty15% - ROSTELACK14% - RYDDOY12% - Gift Boutique11% - GRAWUN9% - Open — no brand owns it (1 brand, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -99.1% search growth over the last 90 days.
500K300KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 704.9×
[**Open Trend **](https://flapen.com/research/us/health-household/valentines-box/trend)
## **Top valentines box search terms**
- **valentines box**273K/yr-99.3%0.4% conv. - **valentines day box**166K/yr-99.2%0.0% conv. - **valentines gift box**78K/yr-98.2%0.1% conv. - **valentines boxes for kids**177K/yr-99.3%0.0% conv. - **valentine box**170K/yr-99.3%0.2% conv. - **valentine boxes for kids**135K/yr-99.2%0.0% conv. - **valentines day boxes for kids**123K/yr-99.2%0.0% conv. - **valentines boxes**79K/yr-98.6%0.1% conv. - **valentines day boxes**74K/yr-99.0%0.0% conv. - **valentines mailbox**52K/yr-98.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/valentines-box/search-terms)
## **Top valentines box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hxezoc White Card Box Wedding Favors Post Box Cardboard Receiving Money Box Holder for Wedding Reception Baby Showers Anniversary Birthday Party Graduation Table Centerpiece Decorations**Hxezoc**$5.64**4.4★1,007 rev](https://www.amazon.com/dp/B0BCP2YNH9) [2**4Es Novelty Mini 5 Valentines Mailbox for Kids - Tin Plate Tiny Mailbox Valentines Day Card Box for Classroom Exchange Miniature Toy for Pretend Play DIY Valentines Crafts for Kids**4E's Novelty**$10.49**3.8★172 rev](https://www.amazon.com/dp/B0CQRV4FTT) [3**Pink Gift Box 10 x 6 x 3 with Magnetic Closure Lid Gift Boxe for Presents Bridesmaid Gifts Boxes Cute Box Birthday Gift box Luxury for Gift Packaging Magnetic Gift Boxe for Wrapping Gifts (Pink)**ROSTELACK**$6.73**4.6★1,923 rev](https://www.amazon.com/dp/B0B1YTNZ45) [4**RYDDOY Black Gift Box 9.5x6x3 Gift boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift Packging**RYDDOY**$5.72**4.6★4,851 rev](https://www.amazon.com/dp/B09KLX859Y) [5**Gift Boutique 4 Pack White Cardboard Ballot Box with Slot and Removable Header for Valentines Day Card Exchange Voting Raffle Fundraising**Gift Boutique**$7.75**3.7★27 rev](https://www.amazon.com/dp/B0F3Z7P97T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Mail Box with Lock-Mini Love Letter with Envelope Gifts For Boyfriend Girlfriend**Infmetry**$16.74**25,066 rev8mo ago](https://www.amazon.com/dp/B0G1R2BRX8) [**Gift Boutique 4 Pack White Cardboard Ballot Box with Slot and Removable Header for Valentines Day Card Exchange Voting Raffle Fundraising**Gift Boutique**$7.75**27 rev1y ago](https://www.amazon.com/dp/B0F3Z7P97T) [**4Es Novelty Mini 5 Valentines Mailbox for Kids - Tin Plate Tiny Mailbox Valentines Day Card Box for Classroom Exchange Miniature Toy for Pretend Play DIY Valentines Crafts for Kids**4E's Novelty**$10.49**172 rev2y ago](https://www.amazon.com/dp/B0CQRV4FTT) [**Hxezoc White Card Box Wedding Favors Post Box Cardboard Receiving Money Box Holder for Wedding Reception Baby Showers Anniversary Birthday Party Graduation Table Centerpiece Decorations**Hxezoc**$5.64**1,007 rev3y ago](https://www.amazon.com/dp/B0BCP2YNH9) [**GRAWUN 3 Pack Cardboard Ballot Box with Slot Suggestion Boxes with Removable Header White Glossy Raffle Boxes 6.5x4.5x4.5Inch Donation Boxes for Fundraising Collecting Card and Voting Contest**GRAWUN**$10.66**615 rev4y ago](https://www.amazon.com/dp/B0B23GBWLB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gift Boutique 4 Pack White Cardboard Ballot Box with Slot and Removable Header for Valentines Day Card Exchange Voting Raffle Fundraising**Gift Boutique**$7.75**3.7★**▲ 597%**](https://www.amazon.com/dp/B0F3Z7P97T) [**Hxezoc White Card Box Wedding Favors Post Box Cardboard Receiving Money Box Holder for Wedding Reception Baby Showers Anniversary Birthday Party Graduation Table Centerpiece Decorations**Hxezoc**$5.64**4.4★**▲ 419%**](https://www.amazon.com/dp/B0BCP2YNH9) [**Red Mail Box with Lock-Mini Love Letter with Envelope Gifts For Boyfriend Girlfriend**Infmetry**$16.74**4.6★**▲ 285%**](https://www.amazon.com/dp/B0G1R2BRX8) [**4Es Novelty Mini 5 Valentines Mailbox for Kids - Tin Plate Tiny Mailbox Valentines Day Card Box for Classroom Exchange Miniature Toy for Pretend Play DIY Valentines Crafts for Kids**4E's Novelty**$10.49**3.8★**▲ 62%**](https://www.amazon.com/dp/B0CQRV4FTT) [**RYDDOY Black Gift Box 9.5x6x3 Gift boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift Packging**RYDDOY**$5.72**4.6★**▼ 45%**](https://www.amazon.com/dp/B09KLX859Y)
**~~View all trending →~~**
## **What buyers say about valentines box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality box :”*
**Assembly/Installation**14%
*“Easy putting it together”*
**Gifting Purpose**12%
*“Special gift box”*
**Strength**9%
*“Nice sturdy gift box”*
**Size-Overall**8%
*“Measuring size was spot on”*
**Color**5%
*“Great color”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Value For Money**4%
*“worth it”*
**Design-Overall**4%
*“Super easy to put together and decorate”*
**Smell**2%
*“I use this for my mary j accessories and stuff and it keeps the smell trapped”*
### **What buyers complain about **
**Size-Overall**38%
*“definitely cant fit”*
**Strength**14%
*“Way too flimsy”*
**Quality-Overall**11%
*“Bad quality”*
**Value For Money**4%
*“I did not expect much for $5”*
**Assembly/Installation**3%
*“Serious Assemble required”*
**Flatness**2%
*“one ripped when I was trying to figure out how to pop it out of the flat shape it arrived in”*
**Instructions/User Manual/Troubleshooting**1%
*“we have to figure out how to build bc theres no instruction”*
**Functionality-Overall**1%
*“nothing worked”*
**Gifting Purpose**1%
*“It's my last day of getting gifts together”*
**Thickness**1%
*“It was thick”*
### **Top return reasons **
**Size-Overall**86%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Strength**2%
**Color**2%
**Quality-Overall**1%
**Functionality-Overall**1%
**Gifting Purpose**1%
**Assembly/Installation**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is valentines box profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (22/100).
- **How competitive is the valentines box niche?**
- 7 brands and 9 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in valentines box?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 3.8%.
- **When does demand for valentines box peak?**
- Demand peaks in Jan–Feb; the busiest month runs 704.9× the quietest.
- **What does it cost to enter the valentines box niche?**
- Listings span $5.64–$16.74; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 4,809 reviews — the moat a new listing must climb.
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