---
title: "Valentine Hearts — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/valentine-hearts"
last_updated: "2026-08-09T21:55:58.825Z"
locale: en
meta:
description: "Niche score 28/100 · $79K/yr market · 295K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $79K/yr market · 295K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentine Hearts — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **valentine hearts**
**Skip it**
Soft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 0Conversion 26Competition 15Returns 78Price range 51Avg price 60Brand share 14Review moat 50Quality gap 32
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.72–$23.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,491.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$79K**
$79K/yr · 295K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-57.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, valentine hearts is a $79K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentine hearts market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$132K–$165K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**2%**
- Nuenen68% - MAIBAOTA12% - YATOJUZI6% - Virekm5% - QINJIEJIE4% - Simetufy4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.0% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 28.6×
[**Open Trend **](https://flapen.com/research/us/health-household/valentine-hearts/trend)
## **Top valentine hearts search terms**
- **heart shaped rocks**28K/yr-18.6%1.7% conv. - **heart stones**32K/yr-48.6%2.1% conv. - **heart rocks**26K/yr-40.6%2.1% conv. - **stone hearts**18K/yr-42.9%1.6% conv. - **heart shaped stones**19K/yr-53.9%1.6% conv. - **glass hearts**22K/yr-69.5%0.9% conv. - **mini hearts**17K/yr-72.2%0.2% conv. - **heart rocks stones**9K/yr-29.0%1.8% conv. - **stone heart**16K/yr-61.7%0.4% conv. - **heart stones bulk**9K/yr-40.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/valentine-hearts/search-terms)
## **Top valentine hearts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration**Nuenen**$22.98**4.7★458 rev](https://www.amazon.com/dp/B0BYZ59DRQ) [2**Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women**Nuenen**$23.74**4.5★528 rev](https://www.amazon.com/dp/B09V12D9W7) [3**MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation**MAIBAOTA**$9.61**4.5★1,622 rev](https://www.amazon.com/dp/B09DJFV18L) [4**YATOJUZI 20PCS Natural Crystal Hearts Crystals and Healing Stones Heart Gems Gemstones Chakra Pocket Stone Bulk Wholesale Polished Stones Spiritual Gifts for Women Men Valentines Day Favors**YATOJUZI**$12.41**4.5★2,676 rev](https://www.amazon.com/dp/B0B144LX85) [5**Rose Quartz Crystals Virekm 20PCS Heart Healing Crystals Amethyst Heart Love Stones Set Palm Thumb Gemstones Chakra Reiki Balancing Gifts for Men Women (Colorful - 20 PCS)**Virekm**$8.57**4.6★213 rev](https://www.amazon.com/dp/B0D412MXXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simetufy 15 Pcs Heart-Shaped Rocks for Painting 2in Valentines Day Heart Stones Natural River Rocks to Paint Flat Painting Rocks Smooth Rocks for Crafts Stones for Girls DIY Kindness Rocks**Simetufy**$15.83**125 rev1y ago](https://www.amazon.com/dp/B0FG2V3FVB) [**Rose Quartz Crystals Virekm 20PCS Heart Healing Crystals Amethyst Heart Love Stones Set Palm Thumb Gemstones Chakra Reiki Balancing Gifts for Men Women (Colorful - 20 PCS)**Virekm**$8.57**213 rev2y ago](https://www.amazon.com/dp/B0D412MXXQ) [**MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her**MAIBAOTA**$13.08**1,622 rev2y ago](https://www.amazon.com/dp/B0C6GYFC9M) [**Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration**Nuenen**$22.98**458 rev3y ago](https://www.amazon.com/dp/B0BYZ59DRQ) [**10 PCS Heart Crystals Stones Love Hearts Shaped Healing Crystals Multicolor Rose Quartz Amethyst Colorful Assorted Palm Polished Stone Palm Real Gemstones Set Reiki Energy Balancing Meditation Gift**QINJIEJIE**$9.82**175 rev3y ago](https://www.amazon.com/dp/B0B572BKWN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAIBAOTA 45 mm Amethyst Crystal Rock Large Heart Stone Healing Crystals Gifts for Women Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation**MAIBAOTA**$10.34**4.5★**▲ 102%**](https://www.amazon.com/dp/B09DKJBKQP) [**MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her**MAIBAOTA**$13.08**4.5★**▲ 90%**](https://www.amazon.com/dp/B0C6GYFC9M) [**10 PCS Heart Crystals Stones Love Hearts Shaped Healing Crystals Multicolor Rose Quartz Amethyst Colorful Assorted Palm Polished Stone Palm Real Gemstones Set Reiki Energy Balancing Meditation Gift**QINJIEJIE**$9.82**4.6★**▲ 44%**](https://www.amazon.com/dp/B0B572BKWN) [**Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women**Nuenen**$23.74**4.5★**▲ 25%**](https://www.amazon.com/dp/B09V12D9W7) [**Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration**Nuenen**$22.98**4.7★**▲ 23%**](https://www.amazon.com/dp/B0BYZ59DRQ)
**~~View all trending →~~**
## **What buyers say about valentine hearts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Beautiful colors”*
**Quality-Overall**14%
*“They are very well made”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Value For Money**9%
*“reasonable prices”*
**Size-Overall**7%
*“Perfect size”*
**Fun/Entertainment Experience**7%
*“Kids enjoyed decorating them”*
**Gifting Purpose**7%
*“Nice gift”*
**Precious Gemstone**5%
*“A beautiful stone”*
**Shape/Style**5%
*“the heart shapes are consistent”*
**Soft Feel**2%
*“They are smooth”*
### **What buyers complain about **
**Size-Overall**54%
*“Small hearts”*
**Color**13%
*“Not colorful as shown in picture”*
**Advertised Vs Actual Product**11%
*“Deceiving”*
**Precious Gemstone**4%
*“But I was given an ugly gray purplish stone filled with white streaks”*
**Durability**2%
*“unfortunately had many losses last year”*
**Thickness**2%
*“they're thin”*
**Quality-Overall**1%
*“cheap, bad quality, tiny size”*
**Flatness**1%
*“Like almost flat”*
### **Top return reasons **
**Size-Overall**64%
**Color**12%
**Advertised Vs Actual Product**11%
**Quality-Overall**2%
**Value For Money**2%
**Defective Material/Parts**1%
**Shape/Style**1%
**Thin**1%
**Precious Gemstone**1%
**Metal Authenticity**1%
## **Common questions**
- **Is valentine hearts profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 12 tracked products. 90-day search growth is -57.0%. Flapen's verdict: Skip it (28/100).
- **How competitive is the valentine hearts niche?**
- 7 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in valentine hearts?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for valentine hearts peak?**
- Demand peaks in Jan–Feb; the busiest month runs 28.6× the quietest.
- **What does it cost to enter the valentine hearts niche?**
- Listings span $6.72–$23.74; the average listing price is $13.19 (sweet spot $15–$100). The average incumbent carries 1,491 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)