---
title: "Vaginal Ph — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/vaginal-ph"
last_updated: "2026-08-09T17:51:10.888Z"
locale: en
meta:
description: "Niche score 54/100 · $107K/yr market · 142K searches/yr · $16.14 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $107K/yr market · 142K searches/yr · $16.14 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vaginal Ph — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **vaginal ph**
**Worth a look**
Shows low returns (0.1%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Market size 26Growth 21Conversion 56Competition 74Returns 100Price range 69Avg price 78Brand share 79Review moat 21Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.14**
avg listing price — sweet spot $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.99–$41.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$107K**
$107K/yr · 142K searches
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,205.42**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vaginal ph is a $107K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaginal ph market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$129K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**39%**
- O Positiv27% - vH essentials8% - Vagisil8% - Lemme7% - Summer's Eve7% - Wovarkie5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/vaginal-ph/trend)
## **Top vaginal ph search terms**
- **vaginal smell**20K/yr-14.2%6.0% conv. - **viginal odor treatment**18K/yr+3.0%4.2% conv. - **vagina odor**18K/yr+4.3%3.7% conv. - **vaginal odor control**10K/yr+3.8%2.6% conv. - **vagina smell**12K/yr-18.8%5.4% conv. - **best product for vaginal odor**9K/yr-15.5%2.4% conv. - **vagina ph**8K/yr+8.9%3.0% conv. - **bv pills**7K/yr-0.2%4.2% conv. - **vaginal odor treatment**6K/yr+11.5%3.4% conv. - **pussy pills**6K/yr-1.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/vaginal-ph/search-terms)
## **Top vaginal ph products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply**O Positiv**$28.28**4.6★36,544 rev](https://www.amazon.com/dp/B0D5FZGY8W) [2**Lemme Purr Vaginal Probiotic Gummies for Women - Balanced pH Healthy Odor Yeast Balance & Flora Support + Vitamin C for Immune Health - Tasty Pineapple (60 Count)**Lemme**$28.00**4.4★6,058 rev](https://www.amazon.com/dp/B0BSMJJX3K) [3**O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)**O Positiv**$21.02**4.7★4,579 rev](https://www.amazon.com/dp/B0DK9ZNH4G) [4**NutraBlast Boric Acid Suppositories - 100% Pure Made in USA - Boric Life Intimate Health Support (30 Count)**NutraBlast**$17.15**4.6★79,230 rev](https://www.amazon.com/dp/B07212DK9F) [5**Vagisil Feminine Wash for Intimate Area Hygiene Odor Block Gynecologist Tested Hypoallergenic 12 oz (Pack of 1)**Vagisil**$5.44**4.7★28,393 rev](https://www.amazon.com/dp/B00GS6ORQI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AZO Vaginal Probiotic Mini-Chews for Women Supports Healthy Vaginal Odor Healthy Vaginal Flora Yeast Balance and pH* Delicious Fruit Punch Taste 14 Count**AZO**$19.45**90 rev4mo ago](https://www.amazon.com/dp/B0GNCGX4BC) [**O Positiv URO pH Balanced Probiotic Wash Odor Control pH Balance Dryness & Irritation Support for Intimate Areas Probiotics & Lactic Acid 6.75 oz (Pack of 1)**O Positiv**$16.01**1,865 rev12mo ago](https://www.amazon.com/dp/B0FCPGSHL9) [**bnHUlMXw Feminine Probiotics Gummies Vaginal Women Probiotic Feminine Balance pH Gummies for Healthy Odor Improve Immune Support Vaginal Health with Slippery Elm(60 Gummies)**bnHUlMXw**$16.71**530 rev1y ago](https://www.amazon.com/dp/B0FBWXJGV1) [**O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)**O Positiv**$21.02**4,579 rev1y ago](https://www.amazon.com/dp/B0DK9ZNH4G) [**AnFamer Vaginal Probiotics for Women Female Promotes Ph Balance Healthy Vaginal Odor & Flora Urinary Tract Health with Prebiotics & Lactobacillus Probiotic Blend 30 Billion CFU 60 Capsules**AnFamer**$9.90**446 rev1y ago](https://www.amazon.com/dp/B0DHCNN773)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AZO Vaginal Probiotic Mini-Chews for Women Supports Healthy Vaginal Odor Healthy Vaginal Flora Yeast Balance and pH* Delicious Fruit Punch Taste 14 Count**AZO**$19.45**4.6★**▲ 289%**](https://www.amazon.com/dp/B0GNCGX4BC) [**AnFamer Vaginal Probiotics for Women Female Promotes Ph Balance Healthy Vaginal Odor & Flora Urinary Tract Health with Prebiotics & Lactobacillus Probiotic Blend 30 Billion CFU 60 Capsules**AnFamer**$9.90**4.5★**▲ 104%**](https://www.amazon.com/dp/B0DHCNN773) [**bnHUlMXw Feminine Probiotics Gummies Vaginal Women Probiotic Feminine Balance pH Gummies for Healthy Odor Improve Immune Support Vaginal Health with Slippery Elm(60 Gummies)**bnHUlMXw**$16.71**4.3★**▲ 92%**](https://www.amazon.com/dp/B0FBWXJGV1) [**O Positiv URO pH Balanced Probiotic Wash Odor Control pH Balance Dryness & Irritation Support for Intimate Areas Probiotics & Lactic Acid 6.75 oz (Pack of 1)**O Positiv**$16.01**4.5★**▲ 44%**](https://www.amazon.com/dp/B0FCPGSHL9) [**Bacterial Vaginosis Symptoms Relief | BV For Women | Natural Homeopathic Vaginal Ointment for Odor Itching BV and Vaginal Microbiota Imbalance | 7 Pre Filled Applicators**Terramed Just Think Comfort**$25.74**4.3★**▲ 40%**](https://www.amazon.com/dp/B0C13WL5FM)
**~~View all trending →~~**
## **What buyers say about vaginal ph**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“the quality seems solid”*
**Smell**13%
*“Great fragrance”*
**Efficiency**8%
*“Gets the job done”*
**Taste-Overall**7%
*“no harsh taste”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**4%
*“Good Value”*
**Ease Of Use**4%
*“Ease of use”*
**Freshness**3%
*“Guaranteed Freshness”*
**Nutritional Content**2%
*“Best probiotic ever”*
**Regulates Digestion**2%
*“Easy to digest and use”*
### **What buyers complain about **
**Smell**17%
*“Strong smell”*
**Functionality-Overall**11%
*“Did not work”*
**Value For Money**7%
*“Too expensive”*
**Allergies**6%
*“Very irritating”*
**Side Effects**5%
*“Slight side effect tho”*
**Regulates Digestion**3%
*“Bad for people who struggle with acid reflux”*
**Acid Regulator/Stomach Ache Relief**3%
*“STOMACH PAIN”*
**Dosage**2%
*“So I did nit get the full dosage”*
**Pain Relief-Overall**2%
*“PAIN”*
**Leak-Proof**2%
*“Leaked”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**26%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Value For Money**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Ingredients-Overall**2%
**Size-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is vaginal ph profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the vaginal ph niche?**
- 23 brands and 79 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in vaginal ph?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for vaginal ph peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vaginal ph niche?**
- Listings span $2.99–$41.21; the average listing price is $16.14 (sweet spot $15–$100). The average incumbent carries 12,205 reviews — the moat a new listing must climb.
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