---
title: "Utogru Nicotinamide Whitening Toothpaste — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/utogru-nicotinamide-whitening-toothpaste"
last_updated: "2026-08-10T06:26:58.239Z"
locale: en
meta:
description: "Niche score 27/100 · $0/yr market · 49K searches/yr · $12.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $0/yr market · 49K searches/yr · $12.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Utogru Nicotinamide Whitening Toothpaste — $0/yr Amazon US Niche (2026) - Flapen"
---
# **utogru nicotinamide whitening toothpaste**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 0Returns 97Price range 5Avg price 54Brand share 0Review moat 97Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****68.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.52**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$7.71–$15.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 49K searches
**Growth**
**Bad****-74.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, utogru nicotinamide whitening toothpaste is a $0/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 27/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **utogru nicotinamide whitening toothpaste market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1,208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **29.6%**
- **Avg brand age**
- **-13 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Fosiut69% - Newfs15% - Generic10% - TLNDG6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -74.4% search growth over the last 90 days.
10K6KSpike '25 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 146.4×
[**Open Trend **](https://flapen.com/research/us/health-household/utogru-nicotinamide-whitening-toothpaste/trend)
## **Top utogru nicotinamide whitening toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (2Pcs**Fosiut**$15.41**3.9★67 rev](https://www.amazon.com/dp/B0FHG3KCCS) [2**Niacinamide Whitening Toothpaste Niacinamide Toothpaste with Natural Gentle Care Deep Stain Removal Clean Fluoride-Free Formula is Suitable for Sensitive Teeth (1)**Newfs**$13.15**3.5★119 rev](https://www.amazon.com/dp/B0FJ8Z5QXC) [3**Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g**Generic**$7.71**3.8★14 rev](https://www.amazon.com/dp/B0GHPDJR49) [4**Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (1)**Fosiut**$11.25**3.9★67 rev](https://www.amazon.com/dp/B0FQ625J38) [5**TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)**TLNDG**$15.09**3.7★76 rev](https://www.amazon.com/dp/B0FVYFB2H7)
### **Newest**
by launch date
[**Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g**Generic**$7.71**14 rev5mo ago](https://www.amazon.com/dp/B0GHPDJR49) [**TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)**TLNDG**$15.09**76 rev9mo ago](https://www.amazon.com/dp/B0FVYFB2H7) [**Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (1)**Fosiut**$11.25**67 rev10mo ago](https://www.amazon.com/dp/B0FQ625J38) [**Niacinamide Whitening Toothpaste Niacinamide Toothpaste with Natural Gentle Care Deep Stain Removal Clean Fluoride-Free Formula is Suitable for Sensitive Teeth (1)**Newfs**$13.15**119 rev12mo ago](https://www.amazon.com/dp/B0FJ8Z5QXC) [**Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (2Pcs**Fosiut**$15.41**67 rev1y ago](https://www.amazon.com/dp/B0FHG3KCCS)
### **Trending**
90-day click momentum
[**Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g**Generic**$7.71**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0GHPDJR49) [**TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)**TLNDG**$15.09**3.7★**▲ 580%**](https://www.amazon.com/dp/B0FVYFB2H7) [**Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (1)**Fosiut**$11.25**3.9★**— 4%**](https://www.amazon.com/dp/B0FQ625J38) [**Niacinamide Whitening Toothpaste Utogru Teeth Radiant Whitening Toothpaste - Enamel Care Repair and Protect Teeth Fresh Breath (2Pcs**Fosiut**$15.41**3.9★**— 2%**](https://www.amazon.com/dp/B0FHG3KCCS) [**Niacinamide Whitening Toothpaste Niacinamide Toothpaste with Natural Gentle Care Deep Stain Removal Clean Fluoride-Free Formula is Suitable for Sensitive Teeth (1)**Newfs**$13.15**3.5★**▼ 49%**](https://www.amazon.com/dp/B0FJ8Z5QXC)
## **What buyers say about utogru nicotinamide whitening toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Breathability**33%
*“provides breath freshness”*
**Tooth Sensitivity**17%
*“It also doesnt make your teeth too sensitive either”*
**Value For Money**17%
*“Great Product and not too $$$$$”*
**Tooth Brightening**17%
*“they are definitely whiter”*
**Quality-Overall**17%
*“Great product”*
### **What buyers complain about **
**Functionality-Overall**32%
*“Didnt work”*
**Color**18%
*“the color didn't change at all compare to Colgate toothpaste”*
**Advertised Vs Actual Product**18%
*“Did not get the results as advertised”*
**Value For Money**14%
*“expensive”*
**Ingredients-Overall**7%
*“I took to my dentist they confirmed the ingredients are not good”*
**Hard Feel**4%
*“Hard Pass”*
**Quality-Overall**4%
*“Gross and doesn't work”*
**Brightness/Shine/Glow**4%
*“did not whiten at all”*
### **Top return reasons **
**Advertised Vs Actual Product**55%
**Functionality-Overall**25%
**Value For Money**10%
**Size-Overall**10%
## **Common questions**
- **Is utogru nicotinamide whitening toothpaste profitable to sell on Amazon United States?**
- The niche generates $0/yr across 5 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -74.4%. Flapen's verdict: Skip it (27/100).
- **How competitive is the utogru nicotinamide whitening toothpaste niche?**
- 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in utogru nicotinamide whitening toothpaste?**
- Top complaints mined from reviews: Functionality-Overall, Color, Advertised Vs Actual Product. The return rate is 0.6%.
- **When does demand for utogru nicotinamide whitening toothpaste peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 146.4× the quietest.
- **What does it cost to enter the utogru nicotinamide whitening toothpaste niche?**
- Listings span $7.71–$15.41; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.
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