---
title: "Urea Powder — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/urea-powder"
last_updated: "2026-08-10T16:22:58.658Z"
locale: en
meta:
description: "Niche score 58/100 · $227K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $227K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urea Powder — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **urea powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 47Conversion 82Competition 14Returns 100Price range 88Avg price 95Brand share 9Review moat 92Quality gap 90
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****154.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$9.80–$65.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+17.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$227K**
$227K/yr · 58K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, urea powder is a $227K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea powder market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$264K–$352K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#451**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **56%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- NEPHCENTRIC58% - KidneyAide25% - Alpha Chemicals5% - QUBIT4% - Jkrova4% - Zhizaiql4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/urea-powder/trend)
## **Top urea powder search terms**
- **urea powder**20K/yr+12.4%4.8% conv. - **urea powder for low sodium**10K/yr+14.9%9.2% conv. - **urena**8K/yr+50.7%8.1% conv. - **ure-na 15 gram powder packet**4K/yr+130.2%10.7% conv. - **ure-na**6K/yr+36.6%8.2% conv. - **ure-na powder packets 15g for low sodium**5K/yr-32.8%12.3% conv. - **urea pro powder**3K/yr-15.8%13.4% conv. - **urena 15g lemon flavored**2K/yr-45.1%14.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/urea-powder/search-terms)
## **Top urea powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$34K30%$68K45%$102K60%$136K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ure-Na USP Urea 15g Natural Lemon Lime Flavor for Low Sodium. Trusted By Americas Hospitals. Physician Developed Physician Recommended for Hyponatremia/SIADH.**NEPHCENTRIC**$44.18**4.3★249 rev](https://www.amazon.com/dp/B0C79TVGL8) [2**UreaAide Unflavored Urea Powder for Low Sodium 30 Servings Oral Urea Powder for Hyponatremia-Single Ingredient 100% Medical Grade Urea with 15 gram Dose Scoop Mixes with Flavored Drinks by KidneyAide**KidneyAide**$50.42**4.0★20 rev](https://www.amazon.com/dp/B093WS8FXS) [3**NEPHCENTRIC UreaPro - Stabilized urea for Hyponatremia/Low Sodium/SIADH/SIAD from The Makers of ure-Na.**NEPHCENTRIC**$65.36**4.4★140 rev](https://www.amazon.com/dp/B0BHCCMHYM) [4**KidneyAide UreaAide Urea Powder Sparkling Natural Orange Flavor for Low Sodium 15 Packs Urea Powder for Hyponatremia SIADH Nephrologist Invented 100% Medical Grade Urea 15 gram Urea Per Packet**KidneyAide**$53.88**4.3★101 rev](https://www.amazon.com/dp/B0CBGMNV1Y) [5**Urea - (NH2) 2CO - 1 Pound**Alpha Chemicals**$9.80**4.5★753 rev](https://www.amazon.com/dp/B007OAYGEA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QUBIT Urea Powder for Low Sodium/Hyponatremia/SIADH/SIAD USP-Grade High-Purity Urea Powder Supports Healthy Sodium Levels | Tasteless & Medical Food 90 Tablets**QUBIT**$29.30**13 rev9mo ago](https://www.amazon.com/dp/B0FT7ZQ12B) [**Urea Powder for Low Sodium Medical Food for Hyponatremia & SIADH | USP-Grade High-Purity Urea Powder Supports Healthy Sodium Levels Easy to Digest Natural Refreshing Flavor 100g**Jkrova**$29.89**23 rev10mo ago](https://www.amazon.com/dp/B0FMRV5L86) [**454g Stabilized Urea Powder for Hyponatremia Low Sodium & SIADH | USP-Grade Urea Powder Supports Healthy Sodium Balance Easy to Dissolve Pleasant Taste**Zhizaiql**$47.57**16 rev11mo ago](https://www.amazon.com/dp/B0FLXG6S97) [**KidneyAide UreaAide Urea Powder Sparkling Natural Orange Flavor for Low Sodium 15 Packs Urea Powder for Hyponatremia SIADH Nephrologist Invented 100% Medical Grade Urea 15 gram Urea Per Packet**KidneyAide**$53.88**101 rev3y ago](https://www.amazon.com/dp/B0CBGMNV1Y) [**ure-Na USP Urea 15g Natural Lemon Lime Flavor for Low Sodium. Trusted By Americas Hospitals. Physician Developed Physician Recommended for Hyponatremia/SIADH.**NEPHCENTRIC**$44.18**249 rev3y ago](https://www.amazon.com/dp/B0C79TVGL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**454g Stabilized Urea Powder for Hyponatremia Low Sodium & SIADH | USP-Grade Urea Powder Supports Healthy Sodium Balance Easy to Dissolve Pleasant Taste**Zhizaiql**$47.57**3.6★**▲ 34%**](https://www.amazon.com/dp/B0FLXG6S97) [**QUBIT Urea Powder for Low Sodium/Hyponatremia/SIADH/SIAD USP-Grade High-Purity Urea Powder Supports Healthy Sodium Levels | Tasteless & Medical Food 90 Tablets**QUBIT**$29.30**3.8★**▲ 24%**](https://www.amazon.com/dp/B0FT7ZQ12B) [**UreaAide Unflavored Urea Powder for Low Sodium 30 Servings Oral Urea Powder for Hyponatremia-Single Ingredient 100% Medical Grade Urea with 15 gram Dose Scoop Mixes with Flavored Drinks by KidneyAide**KidneyAide**$50.42**4.0★**▲ 15%**](https://www.amazon.com/dp/B093WS8FXS) [**KidneyAide UreaAide Urea Powder Sparkling Natural Orange Flavor for Low Sodium 15 Packs Urea Powder for Hyponatremia SIADH Nephrologist Invented 100% Medical Grade Urea 15 gram Urea Per Packet**KidneyAide**$53.88**4.3★**— 4%**](https://www.amazon.com/dp/B0CBGMNV1Y) [**UreaTabs Oral Urea Tablets 1.875 Grams for Hyponatremia Management Low Sodium Support Tasteless Coated 240 Tablets in 1 Bottle Equivalent to 30 Powder Packets or 1 Pound Bag by UreaAide**KidneyAide**$65.93**4.4★**— 3%**](https://www.amazon.com/dp/B0BWZ36L9L)
**~~View all trending →~~**
## **What buyers say about urea powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**18%
*“it is very effective”*
**Quality-Overall**15%
*“Excellent product”*
**Salt Content**15%
*“helps my low sodium”*
**Advertised Vs Actual Product**8%
*“The product did exactly as advertised”*
**Ease Of Use**7%
*“It is easy to use”*
**Flavor**4%
*“Flavors does the job”*
**Dosage**3%
*“Monitoring and correct dosing are essential to ensure safety and avoid overcorrection”*
**Value For Money**3%
*“*This bulk powder is the best value”*
**Heart Health**2%
*“This product has done it's job for me. I needed to raise the salt levels in my blood”*
**Regulates Digestion**2%
*“It helps with hiponatremia”*
### **What buyers complain about **
**Value For Money**25%
*“price is very high”*
**Taste-Overall**12%
*“which is not very tasty”*
**Salt Content**10%
*“It does not have salt in it”*
**Dosage**5%
*“Hard to correctly confirm dosage with cheap spoon”*
**Bitter**3%
*“I'd rather chug down something that was bitter”*
**Ease Of Chewing/Swallowing**2%
*“it taste so bad that you cant swallow it”*
**Side Effects**2%
*“it started to produce bad breath”*
**Advertised Vs Actual Product**2%
*“MISLEADING DESCRIPTION”*
**Breathability**2%
*“it started to produce bad breath”*
**Color**2%
*“yellow on the ends”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is urea powder profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the urea powder niche?**
- 6 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in urea powder?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for urea powder peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the urea powder niche?**
- Listings span $9.80–$65.93; the average listing price is $44.04 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.
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