---
title: "Unwaxed Dental Floss — $286K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/unwaxed-dental-floss"
last_updated: "2026-08-10T00:22:13.662Z"
locale: en
meta:
description: "Niche score 46/100 · $286K/yr market · 168K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $286K/yr market · 168K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unwaxed Dental Floss — $286K/yr Amazon US Niche (2026) - Flapen"
---
# **unwaxed dental floss**
**Skip it**
A concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 30Conversion 97Competition 6Returns 98Price range 43Avg price 46Brand share 8Review moat 39Quality gap 65
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$286K**
$286K/yr · 168K searches
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.05–$22.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,642.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, unwaxed dental floss is a $286K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unwaxed dental floss market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$287K–$344K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Practicon43% - POH22% - Oral-B13% - Reach12% - OraMD7% - Casa Fiesta3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/unwaxed-dental-floss/trend)
## **Top unwaxed dental floss search terms**
- **unwaxed dental floss**81K/yr+6.1%11.3% conv. - **unwaxed floss**14K/yr+5.6%10.1% conv. - **dental floss unwaxed**14K/yr-3.0%10.9% conv. - **poh dental floss unwaxed**11K/yr+5.4%22.0% conv. - **unwaxed dental floss unflavored**8K/yr-17.3%11.9% conv. - **non waxed dental floss**5K/yr+3.5%11.3% conv. - **floss unwaxed**5K/yr+7.4%12.9% conv. - **reach unwaxed dental floss**5K/yr-12.3%4.3% conv. - **poh floss**5K/yr-11.5%20.5% conv. - **dental floss unwaxed unflavored**3K/yr+47.6%14.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/unwaxed-dental-floss/search-terms)
## **Top unwaxed dental floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$43K30%$86K45%$129K60%$171K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Practicon SmileGoods Unwaxed 200 Yard Dental Floss Shred Resistant Nylon Noncoated Wax Less Wax Free Floss 1 Pack**Practicon**$5.12**4.3★1,849 rev](https://www.amazon.com/dp/B00JVF49RK) [2**POH Dental Floss Unwaxed 100 Yard- 4 Pack**POH**$14.07**4.5★2,313 rev](https://www.amazon.com/dp/B003BDDM1W) [3**REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)**Reach**$18.46**4.4★911 rev](https://www.amazon.com/dp/B0F1Z6J7V5) [4**Oral B 005012 Unwaxed Dental Floss 50 M**Oral-B**$6.85**4.2★1,415 rev](https://www.amazon.com/dp/B01LTI0VTG) [5**OraMD Oral Care Pure Unwaxed Dental Floss 54.6 Yards - PFAS-Free Chemical Free Shred Resistant - Unscented and Ultraclean Plaque Removal - Teeth and Gum Protection for Adults - Pack of 6**OraMD**$22.57**4.1★703 rev](https://www.amazon.com/dp/B08CRY74WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)**Reach**$18.46**911 rev1y ago](https://www.amazon.com/dp/B0F1Z6J7V5) [**OraMD Oral Care Pure Unwaxed Dental Floss 54.6 Yards - PFAS-Free Chemical Free Shred Resistant - Unscented and Ultraclean Plaque Removal - Teeth and Gum Protection for Adults - Pack of 6**OraMD**$22.57**703 rev6y ago](https://www.amazon.com/dp/B08CRY74WB) [**Practicon SmileGoods Unwaxed 200 Yard Dental Floss Shred Resistant Nylon Noncoated Wax Less Wax Free Floss 1 Pack**Practicon**$5.12**1,849 rev12y ago](https://www.amazon.com/dp/B00JVF49RK) [**Oral-B EssentialFloss Cavity Defense Dental Floss 50 M 2 Pack**Oral-B**$5.05**10,372 rev14y ago](https://www.amazon.com/dp/B074F5NNCP) [**POH Dental Floss Unwaxed 100 Yard- 4 Pack**POH**$14.07**2,313 rev16y ago](https://www.amazon.com/dp/B003BDDM1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Practicon SmileGoods Unwaxed 200 Yard Dental Floss Shred Resistant Nylon Noncoated Wax Less Wax Free Floss 1 Pack**Practicon**$5.12**4.3★**▲ 12%**](https://www.amazon.com/dp/B00JVF49RK) [**REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)**Reach**$18.46**4.4★**▲ 10%**](https://www.amazon.com/dp/B0F1Z6J7V5) [**Oral-B EssentialFloss Cavity Defense Dental Floss 50 M 2 Pack**Oral-B**$5.05**4.6★**— 6%**](https://www.amazon.com/dp/B074F5NNCP) [**POH Dental Floss Unwaxed 100 Yard- 4 Pack**POH**$14.07**4.5★**— 5%**](https://www.amazon.com/dp/B003BDDM1W) [**Oral B 005012 Unwaxed Dental Floss 50 M**Oral-B**$6.85**4.2★**▼ 11%**](https://www.amazon.com/dp/B01LTI0VTG)
**~~View all trending →~~**
## **What buyers say about unwaxed dental floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“This product is affordable”*
**Quality-Overall**14%
*“Solid product”*
**Ease Of Cleaning**11%
*“cleans as I need”*
**Cleansing**7%
*“Cleans better than anything else out there”*
**Thickness**7%
*“Im really glad to find this thicker floss”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Efficiency**5%
*“Effectiveness”*
**Durability**4%
*“This floss is durable and strong”*
**Ease Of Use**4%
*“EASY TO USE”*
**Strength**3%
*“super strong”*
### **What buyers complain about **
**Thickness**30%
*“Too thick”*
**Ease Of Use**13%
*“very hard to get out”*
**Quality-Overall**7%
*“Container very cheap”*
**Value For Money**7%
*“Expensive”*
**Functionality-Overall**7%
*“it won't pull out”*
**Durability**6%
*“how it easily breaks”*
**Ease Of Cleaning**4%
*“it doesn't feel like it cleans good”*
**Smell**4%
*“Why does it stink”*
**Texture/Consistency-Overall**2%
*“the consistency is different”*
**Strength**2%
*“it seems that this last batch is flimsier”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Thickness**13%
**Functionality-Overall**7%
**Ease Of Use**6%
**Size-Overall**4%
**Thin**4%
**Defective Material/Parts**4%
**Durability**3%
**Material Quality**3%
**Strength**3%
## **Common questions**
- **Is unwaxed dental floss profitable to sell on Amazon United States?**
- The niche generates $286K/yr across 7 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the unwaxed dental floss niche?**
- 6 brands and 41 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in unwaxed dental floss?**
- Top complaints mined from reviews: Thickness, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- **When does demand for unwaxed dental floss peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the unwaxed dental floss niche?**
- Listings span $5.05–$22.57; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 2,643 reviews — the moat a new listing must climb.
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