---
title: "Unscented Massage Oil — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/unscented-massage-oil"
last_updated: "2026-08-10T04:23:09.509Z"
locale: en
meta:
description: "Niche score 49/100 · $97K/yr market · 57K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $97K/yr market · 57K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Massage Oil — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented massage oil**
**Skip it**
Soft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 12Conversion 85Competition 34Returns 97Price range 83Avg price 83Brand share 65Review moat 24Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.77–$45.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$97K**
$97K/yr · 57K searches
**Review moat**
**Bad****6,635.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, unscented massage oil is a $97K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented massage oil market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$109K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#2,346**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **113 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**29%**
- Brookethorne Naturals21% - Viva Naturals17% - Maccibelle14% - Nexon Botanics8% - Majestic Pure6% - Maple Holistics5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/unscented-massage-oil/trend)
## **Top unscented massage oil search terms**
- **unscented massage oil**15K/yr-3.2%8.2% conv. - **unscented massage oil for massage therapy**9K/yr-16.0%11.0% conv. - **massage oil unscented**7K/yr+4.7%11.2% conv. - **hypoallergenic massage oil**5K/yr-8.5%3.7% conv. - **unscented massage oil fragrance free**4K/yr-10.1%11.2% conv. - **fragrance free massage oil**3K/yr-0.9%6.0% conv. - **massage oil unscented for massage therapy**3K/yr-27.5%13.2% conv. - **massage oil for massage therapy unscented**3K/yr-10.9%11.0% conv. - **hypoallergenic massage oil unscented**3K/yr-43.6%7.4% conv. - **massage oil nut free**4K/yr-91.9%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/unscented-massage-oil/search-terms)
## **Top unscented massage oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Unscented Massage Oil for Massage Therapy 100% Natural Body Oil with Sweet Almond Grapeseed & Jojoba for Premium Glide Pure Carrier Blend for Aromatherapy Brookethorne Naturals**Brookethorne Naturals**$18.58**4.6★1,218 rev](https://www.amazon.com/dp/B06XBKCGDL) [2**Viva Naturals Organic Massage Oil Unscented (8 fl. oz.) - Non-Greasy Body Oil with Mess-Free Pump Moisturizing Massage Oils for Massage Therapy Non-GMO and Certified Organic 237 mL**Viva Naturals**$13.30**4.6★1,518 rev](https://www.amazon.com/dp/B07R75R7PC) [3**Maccibelle Unscented Natural Sensual Massage Oil Therapeutic Massage with Vitamin E and Aloe Vera a for Soothing Calming and Muscle Relief 8 oz Fragance Free (Unscented)**Maccibelle**$9.83**4.4★377 rev](https://www.amazon.com/dp/B08YP4RNPH) [4**Unscented Massage Oil for Massage Therapy & Gua Sha 8 fl oz**Nexon Botanics**$12.54**4.3★636 rev](https://www.amazon.com/dp/B0DK1Z8QVB) [5**Unscented Massage Oil for Massage Therapy - Gentle and Luxurious Unscented Body Oil Full Body Care with Sweet Almond Sunflower Jojoba and Vitamin E - Vegan Non GMO & Gluten Free (8 Fl Oz)**Maple Holistics**$14.87**4.5★22 rev](https://www.amazon.com/dp/B0GHZCDGZV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unscented Massage Oil for Massage Therapy - Gentle and Luxurious Unscented Body Oil Full Body Care with Sweet Almond Sunflower Jojoba and Vitamin E - Vegan Non GMO & Gluten Free (8 Fl Oz)**Maple Holistics**$14.87**22 rev6mo ago](https://www.amazon.com/dp/B0GHZCDGZV) [**Verdana Coconut Massage Oil Unscented for Massage Therapy Lightweight & Non-Greasy for Professional & Home Use Made with Fractionated Coconut Oil 16 fl oz**Verdana**$12.88**26 rev7mo ago](https://www.amazon.com/dp/B0GBLBK9VS) [**Unscented Massage Oil for Massage Therapy & Gua Sha 8 fl oz**Nexon Botanics**$12.54**636 rev1y ago](https://www.amazon.com/dp/B0DK1Z8QVB) [**Pura 1st Herbal Therapy 8 Fl oz Massage Oil Aloe Vera Professional Massage Therapy Deep Tissue Unscented Hypoallergenic Natural Ingredients Skin Hydrating Moisturizing Muscle Relief**PURA 1st**$12.94**16 rev2y ago](https://www.amazon.com/dp/B0D4MCW8Y6) [**Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)**Essentially KateS**$9.77**2,465 rev3y ago](https://www.amazon.com/dp/B0C947VCNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cosmetasa Sore Muscle Massage Oil - 8.8 oz Soothes Muscle and Joint with Arnica Extract Peppermint Chamomile and Lavender Oil (8.8 oz Sore Muscle)**Cosmetasa**$12.10**4.6★**▲ 347%**](https://www.amazon.com/dp/B08LMNZ8GZ) [**Unscented Massage Oil for Massage Therapy - Gentle and Luxurious Unscented Body Oil Full Body Care with Sweet Almond Sunflower Jojoba and Vitamin E - Vegan Non GMO & Gluten Free (8 Fl Oz)**Maple Holistics**$14.87**4.5★**▲ 104%**](https://www.amazon.com/dp/B0GHZCDGZV) [**Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)**Essentially KateS**$9.77**4.5★**▲ 91%**](https://www.amazon.com/dp/B0C947VCNP) [**Verdana Coconut Massage Oil Unscented for Massage Therapy Lightweight & Non-Greasy for Professional & Home Use Made with Fractionated Coconut Oil 16 fl oz**Verdana**$12.88**4.4★**▲ 62%**](https://www.amazon.com/dp/B0GBLBK9VS) [**Majestic Pure Arnica Massage Oil Relaxing Body Oil 8 Fl Oz**Majestic Pure**$12.32**4.5★**— 8%**](https://www.amazon.com/dp/B07HQ4Q4GY)
**~~View all trending →~~**
## **What buyers say about unscented massage oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The quality feels solid”*
**Smell**12%
*“Nice aroma”*
**Moist/Dry**8%
*“Good hydration”*
**Soft Feel**6%
*“Soft skin”*
**Value For Money**6%
*“Good value”*
**Advertised Vs Actual Product**5%
*“Item as described”*
**Absorbency**5%
*“Easily absorbed”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Suitability Oily Skin**3%
*“I love the way this oil is absorbed into my skin”*
**Oily/Greasy**3%
*“absorbs well without feeling overly greasy”*
### **What buyers complain about **
**Smell**22%
*“the smell is a bit unpleasant for me”*
**Motor Power**13%
*“Bad pump”*
**Leak-Proof**7%
*“bottle leaked oil”*
**Allergies**4%
*“skin irritation”*
**Oily/Greasy**4%
*“not oily enough”*
**Functionality-Overall**3%
*“Pump did not work”*
**Moist/Dry**3%
*“does not moisturize enough to my liking”*
**Dilute/Watery**2%
*“Like water”*
**Size-Overall**2%
*“Large size”*
**Quality-Overall**2%
*“Poor quality bottle and pump”*
### **Top return reasons **
**Smell**21%
**Motor Power**20%
**Leak-Proof**17%
**Advertised Vs Actual Product**9%
**Oily/Greasy**6%
**Size-Overall**5%
**Functionality-Overall**4%
**Value For Money**2%
**Dilute/Watery**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is unscented massage oil profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the unscented massage oil niche?**
- 18 brands and 85 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in unscented massage oil?**
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.6%.
- **When does demand for unscented massage oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the unscented massage oil niche?**
- Listings span $9.77–$45.78; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 6,635 reviews — the moat a new listing must climb.
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